Nadine Lustre

Nadine Lustre — pop artist from PH.

Nadine Lustre is a highly influential Filipino actress-singer known for her chart-topping singles, acting prowess, and successful international tours,…

Influence: 50.09% Fanbase: 33.43% Trending: 58.42% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 50.24% • Very Strong

As of 2025-09-08

13,051,685

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:38 UTC

Genres

poppopasian popr&b, funk & soulpinoy r&bcontemporary r&basianopm

Biography

Nadine Lustre is a highly influential Filipino actress-singer known for her chart-topping singles, acting prowess, and successful international tours, establishing herself as a prominent figure in the entertainment industry. Her musical evolution took a significant turn in 2018 with the release of her hit single "St4y Up" under the independent record label CARELESS, founded by James Reid, propelling her into a diverse range of genres from dance-floor anthems to pop-soul melodies, showcasing her vocal versatility and nostalgic '90s vibe. Lustre's remarkable career highlights include performances at MTV Music Evolution Manila with global stars like One Republic and Bebe Rexha, as well as sharing the stage with Dua Lipa in Jakarta, Indonesia, representing the Philippines, earning accolades such as the Nickelodeon's Favorite Pinoy Star and recognition on international platforms like Teen Vogue and Billboard.com.

For more information on Nadine Lustre and her music, visit www.nadinelustre.com.

Top Brand Affinities

Report Date: 2025-09-08

Nadine Lustre resonates most with 18-24 & 25-34 audiences and shows durable presence in PHILIPPINES, UNITED STATES, INDONESIA. With a heavily female (82%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (12,198 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Penshoppe, Jollibee, Alden makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nadine Lustre score 1.08% — Moderate bucket.

Brand: PenshoppeBrand: JollibeeBrand: Alden

Followers:13,051,685

Engagements:141,055

Rate:1.1%

Posts:1,160

Avg Likes:141,030

Avg Comments:268

Avg Views:12,198

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,051,685 · Engagements 141,055 · Rate 1.1% Posts 1,160 · Views 12,198 · Avg Likes 141,030 · Avg Comments 268 · Avg Views 12,198	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 29% 13-17: 11% 35-44: 4%	Largest: 18-24 (55%); next: 25-34 (29%)
Gender Split	Female: 82% Male: 18% Non-binary/Other: 0%	Skews female (82%)
Top Countries	PHILIPPINES (77%) UNITED STATES (4%) INDONESIA (4%) CANADA (2%) INDIA (2%)	Top regions: PHILIPPINES (77%), UNITED STATES (4%), INDONESIA (4%)
Platform Engagement	Instagram: 140,532 avg likes/post · Youtube: 12,198 avg views/post	Best reach: Youtube 12,198 avg views; best engagement: Instagram 140,532 avg likes

Top Brand Affinities

Penshoppe

Score: 50.24

Jollibee

Score: 43.15

Alden

Score: 17.82

Yakult

Score: 11.36

GENTLE MONSTER

Score: 10.57

7-Eleven

Score: 8.63

Kraft Foods

Score: 6.83

Sunnies Studios

Score: 5.34

Skechers

Score: 4.26

Coffeegram

Score: 3.84

Petronas

Score: 2.99

Forever 21

Score: 2.77

Brand	Category	Score
Penshoppe		50.24
Jollibee		43.15
Alden		17.82
Yakult		11.36
GENTLE MONSTER		10.57
7-Eleven		8.63
Kraft Foods		6.83
Sunnies Studios		5.34
Skechers		4.26
Coffeegram		3.84
Petronas		2.99
Forever 21		2.77
Showtime		2.60
Timberland		2.45
Huawei		2.45
Preloved		2.44
UNIQLO		2.43
LEGOLAND		2.24
KitKat		2.13
Sprite		2.02
Pic Collage		1.99
Starbucks		1.97
A Game of Tones		1.84
Calvin Klein		1.80
Victoria's Secret		1.79
Snapseed		1.77
Fujifilm		1.75
Ferrero		1.61
Bershka		1.50
KFC		1.46
shein		1.34
H&M		1.31
HBO		1.27
Guess		1.27
Los Angeles Lakers		1.23
Maybelline		1.21
SheInside		1.21
McDonald's		1.17
Polaroid		1.14
Coachella		1.09
Travelgram		1.07
Pepsi		1.05
Walt Disney		1.03
Nutella		0.99
Louis Vuitton		0.98
Yves Saint Laurent		0.96
Pandora		0.96
Vans		0.94
The Olympic Games		0.89
Converse		0.85