Nada Surf

Nada Surf — pop artist from US.

Nada Surf, a witty and literate melodic rock band, gained cult status with their '90s hit "Popular" and continued to release sophisticated albums like Let Go,…

Influence: 60.57% Fanbase: 45.65% Trending: 68.03% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 42.50% • Very Strong

As of 2025-09-08

68,739

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:13:56 UTC

Genres

poppower poprockpop rockrockalternative rockalternativeindie rockalternative

Biography

Nada Surf, a witty and literate melodic rock band, gained cult status with their '90s hit "Popular" and continued to release sophisticated albums like Let Go, The Weight Is a Gift, and You Know Who You Are. Founded by longtime friends Matthew Caws and Daniel Lorca, the band's journey began with indie releases before finding success with major labels like Elektra and Barsuk. Over the years, they explored different musical influences, collaborations, and orchestral arrangements, culminating in their philosophical albums Never Not Together, Cycle Through EP, and Moon Mirror.

The band's evolution from their '90s alt-rock anthem to their recent introspective works showcases their growth in sound and lyrical depth. Nada Surf's consistent output and willingness to experiment with symphonic elements and diverse covers have solidified their place in the indie rock scene, making them a respected and enduring presence in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Nada Surf cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, FRANCE, BRAZIL. A heavily male (72%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 28,842 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Ampeg, Warner Music, Fnac, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nada Surf score 1.76% — Moderate bucket.

Brand: AmpegBrand: Warner MusicBrand: Fnac

Followers:68,739

Engagements:1,210

Rate:1.8%

Posts:685

Avg Likes:1,136

Avg Comments:88

Avg Views:28,842

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 68,739 · Engagements 1,210 · Rate 1.8% Posts 685 · Views 28,842 · Avg Likes 1,136 · Avg Comments 88 · Avg Views 28,842	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 27% 35-44: 20% 45-64: 9%	Largest: 25-34 (39%); next: 18-24 (27%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (32%) FRANCE (13%) BRAZIL (7%) SPAIN (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (32%), FRANCE (13%), BRAZIL (7%)
Platform Engagement	Instagram: 541 avg likes/post · Youtube: 28,842 avg views/post	Best reach: Youtube 28,842 avg views; best engagement: Youtube 595 avg likes

Top Brand Affinities

Ampeg

Score: 42.50

Warner Music

Score: 25.12

Fnac

Score: 24.92

Live Nation

Score: 21.24

MOOG

Score: 21.17

Akg

Score: 16.80

Pro Tools

Score: 12.29

Amazon Music

Score: 11.20

Accor Hotels

Score: 9.90

Sennheiser

Score: 9.80

DeLorean Motor Company

Score: 9.27

Lollapalooza

Score: 9.06

Brand	Category	Score
Ampeg		42.50
Warner Music		25.12
Fnac		24.92
Live Nation		21.24
MOOG		21.17
Akg		16.80
Pro Tools		12.29
Amazon Music		11.20
Accor Hotels		9.90
Sennheiser		9.80
DeLorean Motor Company		9.27
Lollapalooza		9.06
PLAYMOBIL		9.06
Columbia Pictures		7.21
Spotify Music		7.07
Kickstarter		6.93
Tate Modern		6.54
Paramount Pictures		6.23
Pilsner Urquell		5.92
MTV		5.71
Sega		4.77
Heinz		4.44
Nixon		4.04
Verizon		4.02
Movistar		3.92
Campari		3.86
Kodak		3.80
Guinness		3.71
Garnier		3.65
NHL		3.54
Fujifilm		3.49
Warner Bros		3.46
Polaroid		3.31
Nickelodeon		3.28
Summit Entertainment		3.26
Lego		3.12
Coachella		3.10
Comedy Central		3.07
Leica		3.03
NBC		3.03
Olympus		2.98
Star Wars		2.96
Showtime		2.95
Budweiser		2.85
SoundCloud		2.84
Airbnb		2.82
Snoopy And The Peanuts Gang		2.80
Cadillac		2.79
HBO		2.64
Busch		2.53