Mylo

Mylo — pop artist from GB.

Scottish electronic producer Mylo, born Myles MacInnes in 1978, gained recognition in the mid-noughties for his innovative blend of West Coast electronica,…

Influence: 55.97% Fanbase: 36.24% Trending: 65.83% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 116.62% • Very Strong

As of 2025-09-08

3,601

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:50:18 UTC

Genres

poppophip-hop & raphip-hop/rapelectronicfilter housedancedisco houseelectronichouselatinlatin

Biography

Scottish electronic producer Mylo, born Myles MacInnes in 1978, gained recognition in the mid-noughties for his innovative blend of West Coast electronica, high-octane house, and '80s MOR pop samples. Raised on the Isle of Skye, Mylo's musical journey began early as he taught himself to play multiple instruments and eventually formed a Madchester covers band while studying at George Watson's College and Oxford University. In 2003, he released his debut LP, "Destroy Rock & Roll," on his label Breastfed Recordings, which led to international success and collaborations with artists like Kylie Minogue. Mylo continues to be a prominent figure in the electronic music scene, contributing to various projects and working on his highly anticipated second album.

Top Brand Affinities

Report Date: 2025-09-08

Mylo resonates with 25-34 & 35-44 audiences and sustains presence in UNITED KINGDOM, UNITED STATES, AUSTRALIA. The demographic is heavily male (85%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 2,287 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, Pioneer, MOOG maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mylo score 5.86% — Very Strong bucket.

Brand: MixcloudBrand: PioneerBrand: MOOG

Followers:3,601

Engagements:211

Rate:5.9%

Posts:30

Avg Likes:206

Avg Comments:24

Avg Views:2,287

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,601 · Engagements 211 · Rate 5.9% Posts 30 · Views 2,287 · Avg Likes 206 · Avg Comments 24 · Avg Views 2,287	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 35-44: 22% 18-24: 21% 45-64: 8%	Largest: 25-34 (47%); next: 35-44 (22%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED KINGDOM (41%) UNITED STATES (14%) AUSTRALIA (6%) FRANCE (3%) SPAIN (3%)	Top regions: UNITED KINGDOM (41%), UNITED STATES (14%), AUSTRALIA (6%)
Platform Engagement	Instagram: 178 avg likes/post · Youtube: 2,287 avg views/post	Best reach: Youtube 2,287 avg views; best engagement: Instagram 178 avg likes

Top Brand Affinities

Mixcloud

Score: 116.62

Pioneer

Score: 53.70

MOOG

Score: 50.43

Ableton

Score: 40.20

Luxardo

Score: 39.99

Aquazzura

Score: 37.35

MRV

Score: 36.81

NET-A-PORTER

Score: 35.75

Jeremy Scott

Score: 29.77

Virgin Atlantic

Score: 29.44

Ardbeg

Score: 25.88

Amazon Music

Score: 23.59

Brand	Category	Score
Mixcloud		116.62
Pioneer		53.70
MOOG		50.43
Ableton		40.20
Luxardo		39.99
Aquazzura		37.35
MRV		36.81
NET-A-PORTER		35.75
Jeremy Scott		29.77
Virgin Atlantic		29.44
Ardbeg		25.88
Amazon Music		23.59
Akai		23.36
Tate Modern		22.33
Waitrose		20.44
Trancefamily		20.00
ITV		18.64
Paul Smith		18.41
SUSHISAMBA		18.31
Blackmagic Design		15.14
Massimo Dutti		14.61
Sennheiser		14.49
Acne Studios		13.87
J.Crew		13.77
Vegemite		13.75
SoundCloud		13.75
Top Gear		13.57
Marks & Spencer		13.39
Morrisons		12.84
Perrier		12.67
Eurostar		12.64
British Airways		12.45
Pro Tools		12.24
Vivienne Westwood		11.98
All Saints		11.87
Deliveroo		11.74
Sainsbury's		11.70
Tomorrowland		11.39
Vauxhall		11.35
Next		10.98
Selfridges		10.66
Glossier		10.64
Ellesse		10.56
Easyjet		10.20
Wilton		10.14
AstraZeneca		9.97
Qantas		9.95
Stella McCartney		9.92
Marni		9.61
KARL LAGERFELD		9.43