MyKey
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
87,076
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:52:56 UTC
Genres
Biography
MyKey cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, PHILIPPINES, BRAZIL. A female-leaning (51%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,434 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with SpeedPaint, Persona 5, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 87,076 · Engagements 538 · Rate 0.6% Posts 220 · Views 2,434 · Avg Likes 532 · Avg Comments 35 · Avg Views 2,434 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 24% 13-17: 12% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (24%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED STATES (34%) PHILIPPINES (9%) BRAZIL (6%) CANADA (4%) INDIA (3%) |
Top regions: UNITED STATES (34%), PHILIPPINES (9%), BRAZIL (6%) |
| Platform Engagement | Instagram: 430 avg likes/post · Youtube: 2,434 avg views/post | Best reach: Youtube 2,434 avg views; best engagement: Instagram 430 avg likes |
Top Brand Affinities
SpeedPaint
Persona 5
Ableton
Cartoon Network
Fallout
Taco Bell
Verizon
Nickelodeon
Sega
Prismacolor
Bethesda Softworks
Kickstarter
| Brand | Category | Score |
|---|---|---|
| SpeedPaint | 13.03 | |
| Persona 5 | 12.39 | |
| Ableton | 10.01 | |
| Cartoon Network | 9.22 | |
| Fallout | 5.91 | |
| Taco Bell | 5.44 | |
| Verizon | 5.36 | |
| Nickelodeon | 5.28 | |
| Sega | 5.20 | |
| Prismacolor | 4.96 | |
| Bethesda Softworks | 4.57 | |
| Kickstarter | 4.49 | |
| Final Fantasy | 4.16 | |
| American Eagle | 3.80 | |
| Lollapalooza | 3.61 | |
| Urban Outfitters | 3.47 | |
| League of Legends | 3.43 | |
| Summit Entertainment | 3.25 | |
| Dr. Martens | 3.12 | |
| Faber-Castell | 3.09 | |
| The Witcher | 3.09 | |
| Busch | 3.03 | |
| Kodak | 3.00 | |
| Polaroid | 2.99 | |
| Coachella | 2.76 | |
| Spotify Music | 2.70 | |
| Chrysler | 2.57 | |
| Fujifilm | 2.49 | |
| Showtime | 2.46 | |
| Pokemon Go | 2.40 | |
| A Game of Tones | 2.39 | |
| SoundCloud | 2.27 | |
| Warner Bros | 2.19 | |
| Snoopy And The Peanuts Gang | 2.08 | |
| Walmart | 2.00 | |
| Tinder | 1.95 | |
| Vans | 1.76 | |
| Forever 21 | 1.74 | |
| Paramount Pictures | 1.72 | |
| Sprite | 1.63 | |
| Target | 1.59 | |
| Converse | 1.51 | |
| Canon | 1.47 | |
| Activision Blizzard | 1.43 | |
| Adobe | 1.40 | |
| Chipotle Mexican Grill | 1.36 | |
| Walt Disney | 1.35 | |
| Beats Electronics | 1.32 | |
| Universal | 1.24 | |
| Etsy | 1.24 |
Official Profiles
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LoginArtist: MyKey
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
