My Darkest Days
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
289,452
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:39 UTC
Genres
Biography
The band consists of Matt Walst on vocals and guitar, Reid Henry on guitar and vocals, Brandon McMillan on bass, and Doug Oliver on drums.
My Darkest Days has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, CANADA, UNITED KINGDOM. A male-leaning (52%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,762 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Live Nation, Arctic Fox hair Color, Hot Topic signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 289,452 · Engagements 738 · Rate 0.3% Posts 147 · Views 8,320 · Avg Likes 688 · Avg Comments 28 · Avg Views 8,320 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 30% 35-44: 11% 45-64: 5% |
Largest: 18-24 (51%); next: 25-34 (30%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
UNITED STATES (51%) CANADA (5%) UNITED KINGDOM (4%) BRAZIL (3%) MEXICO (3%) |
Top regions: UNITED STATES (51%), CANADA (5%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 342 avg likes/post · Tiktok: 3,558 avg views/post · Youtube: 4,762 avg views/post | Best reach: Youtube 4,762 avg views; best engagement: Instagram 342 avg likes |
Top Brand Affinities
Live Nation
Arctic Fox hair Color
Hot Topic
Ariat
Amazon Music
Sanderson
Influenster
Tim Hortons
Applebee's
ULTA Beauty
Bath & Body Works
Reese's
| Brand | Category | Score |
|---|---|---|
| Live Nation | 25.71 | |
| Arctic Fox hair Color | 15.56 | |
| Hot Topic | 15.21 | |
| Ariat | 14.53 | |
| Amazon Music | 11.09 | |
| Sanderson | 9.45 | |
| Influenster | 9.37 | |
| Tim Hortons | 9.04 | |
| Applebee's | 7.86 | |
| ULTA Beauty | 7.73 | |
| Bath & Body Works | 7.07 | |
| Reese's | 6.96 | |
| GameStop | 6.91 | |
| Monster Beverage | 6.37 | |
| American Eagle | 6.10 | |
| Taco Bell | 5.88 | |
| AMC | 5.83 | |
| Verizon | 5.75 | |
| NHL | 5.52 | |
| iHeartRadio Music Awards | 4.99 | |
| Walmart | 4.79 | |
| Kroger | 4.66 | |
| Need for Speed | 4.38 | |
| HomeGoods | 4.33 | |
| Columbia Pictures | 4.31 | |
| Fallout | 4.27 | |
| Steve Madden | 4.17 | |
| Margaritaville | 4.14 | |
| Pokemon Go | 4.11 | |
| Budweiser | 3.90 | |
| Mortal Kombat | 3.80 | |
| The Witcher | 3.76 | |
| Final Fantasy | 3.56 | |
| WWE | 3.50 | |
| Showtime | 3.36 | |
| Comedy Central | 3.22 | |
| Babybump | 3.21 | |
| Jeep | 3.17 | |
| Opi | 3.14 | |
| Uber | 3.12 | |
| MTV | 3.07 | |
| Marc Jacobs | 2.88 | |
| Dodge | 2.88 | |
| Sunnies Studios | 2.86 | |
| Star Wars | 2.84 | |
| Kylie Cosmetics | 2.81 | |
| Jack Daniels | 2.80 | |
| Busch | 2.77 | |
| NARS Cosmetics | 2.73 | |
| DC Entertainment | 2.72 |
Official Profiles
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LoginArtist: My Darkest Days
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
