MY BABY
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
28,945
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:46 UTC
Genres
Biography
Their bluestrance rave has captivated audiences worldwide, with performances at major festivals like Glastonbury, Isle of Wight, and WOMAD. The band’s name symbolizes an allegorical figure, a free-spirited phantom muse that embodies the band’s musical narrative, reflecting a blend of '70s boldness and '20s flapper girl fantasy.
MY BABY is a clear fit for 25-34 & 18-24 audiences with strength across NETHERLANDS, UNITED KINGDOM, GERMANY. The audience is heavily male (63%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (12,708 avg views per post); Instagram builds the community layer. Affinity data highlights Het Concertgebouw, Hertog Jan, LINDA, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 28,945 · Engagements 589 · Rate 2.0% Posts 1,555 · Views 12,708 · Avg Likes 565 · Avg Comments 38 · Avg Views 12,708 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 18-24: 26% 45-64: 21% 35-44: 17% |
Largest: 25-34 (34%); next: 18-24 (26%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
NETHERLANDS (31%) UNITED KINGDOM (10%) GERMANY (7%) UNITED STATES (6%) CROATIA (5%) |
Top regions: NETHERLANDS (31%), UNITED KINGDOM (10%), GERMANY (7%) |
| Platform Engagement | Instagram: 362 avg likes/post · Youtube: 12,708 avg views/post | Best reach: Youtube 12,708 avg views; best engagement: Instagram 362 avg likes |
Top Brand Affinities
Het Concertgebouw
Hertog Jan
LINDA
Albert Heijn
Ampeg
Rabobank
Efteling
MOOG
Amstel
Hema
MOCO Museum
KLM
| Brand | Category | Score |
|---|---|---|
| Het Concertgebouw | 309.84 | |
| Hertog Jan | 102.07 | |
| LINDA | 62.21 | |
| Albert Heijn | 48.58 | |
| Ampeg | 43.72 | |
| Rabobank | 39.24 | |
| Efteling | 37.98 | |
| MOOG | 37.19 | |
| Amstel | 33.20 | |
| Hema | 23.28 | |
| MOCO Museum | 22.07 | |
| KLM | 18.91 | |
| Ableton | 18.39 | |
| Sennheiser | 16.83 | |
| Akg | 15.12 | |
| Mixcloud | 14.16 | |
| Trancefamily | 12.56 | |
| Pro Tools | 11.13 | |
| Akai | 10.78 | |
| Spotify Music | 8.08 | |
| Pioneer | 7.78 | |
| Tate Modern | 7.41 | |
| Philips | 5.68 | |
| Dr. Martens | 5.67 | |
| Citroen | 4.88 | |
| Polaroid | 4.31 | |
| Heineken | 4.15 | |
| Beats Electronics | 3.97 | |
| SoundCloud | 3.64 | |
| Oculus | 3.56 | |
| MTV | 3.27 | |
| Showtime | 3.26 | |
| Kodak | 3.23 | |
| Leica | 3.16 | |
| NBC | 3.02 | |
| Olympus | 3.00 | |
| Aperol | 2.85 | |
| Guinness | 2.82 | |
| BBC | 2.74 | |
| Fujifilm | 2.64 | |
| Tinder | 2.57 | |
| Emporium | 2.54 | |
| Tomorrowland | 2.44 | |
| Lush | 2.41 | |
| Airbnb | 2.39 | |
| ASOS | 2.31 | |
| Fiat | 2.26 | |
| Lego | 2.17 | |
| A Game of Tones | 2.11 | |
| Coachella | 2.06 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | MY BABY | Luxor Live | Arnhem, Netherlands | |
| 2025-12-11 03:00 UTC | MY BABY | Patronaat Haarlem | Haarlem, Netherlands | |
| 2025-12-12 03:00 UTC | MY BABY | Bibelot Poppodium | Dordrecht, Netherlands | |
| 2025-12-13 03:00 UTC | MY BABY | Poppodium Boerderij | Zoetermeer, Netherlands | |
| 2025-12-14 03:00 UTC | MY BABY | Neushoorn | Leeuwarden, Netherlands | |
| 2025-12-19 03:00 UTC | MY BABY | Nobel | Leiden, Netherlands | |
| 2025-12-21 03:00 UTC | MY BABY | Gebouw T | Bergen op Zoom, Netherlands |
