mxmtoon Brand Affinity ranks highest Stardew Valley at 25.05% . Very Strong. Score DMDB 63.80% | Fanbase 56.62%

mxmtoon — pop artist from US.

Maia, known by her stage name mxmtoon, gained recognition at the age of 17 for her ukulele covers and original songs posted from her parents' California home…

mxmtoon

Recognizable

Country: US | Gender: female | Artist ID: 11e81bd0-cb2c-c01c-b37a-a0369fe50396

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Genres

poppopindie popsocial media popbedroom popalternativealt zelectronicelectropop

Influential: 63.80% Fanbase: 56.62% Trending: 67.39%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Stardew Valley • 25.05% • Very Strong

As of 2025-09-09

4,841,953

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.80% | Fanbase 56.62% | Trending 67.39% | CAREER STAGE: MAINSTREAM

Biography

Maia, known by her stage name mxmtoon, gained recognition at the age of 17 for her ukulele covers and original songs posted from her parents' California home in 2017. With a blend of pop favorites and personal reflections, she connected with audiences through her candid lyrics and unique perspective as a queer individual of mixed Chinese, German, and Scottish heritage. mxmtoon's rise to fame in the bedroom pop genre culminated in her debut studio album "the masquerade" in 2019, which further solidified her role as a representative of diversity and inclusivity in American pop music.

In a span of five years, mxmtoon has evolved from a self-made online sensation to a mature artist exploring themes of growth and resilience in her second album, "rising." Through a blend of pop and disco influences, the 12-song collection delves into the challenges and triumphs of navigating difficult times with honesty and wisdom, showcasing Maia's artistic growth and resilience in the face of adversity.

Report Date: 2025-09-09

mxmtoon stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. The profile is heavily female (74%), and content lands hardest on Tiktok, where posts average 25,700 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Stardew Valley, Arctic Fox hair Color, Life Is Strange, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes mxmtoon a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist mxmtoon score 0.44% — Low bucket.

Brand: Stardew ValleyBrand: Arctic Fox hair ColorBrand: Life Is Strange

Followers:4,841,953

Engagements:21,330

Rate:0.4%

Posts:3,064

Avg Likes:21,016

Avg Comments:121

Avg Views:30,975

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,841,953 · Engagements 21,330 · Rate 0.4% Posts 3,064 · Views 30,975 · Avg Likes 21,016 · Avg Comments 121 · Avg Views 30,975	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 17% 13-17: 15% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (17%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (37%) BRAZIL (7%) MEXICO (5%) PHILIPPINES (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (37%), BRAZIL (7%), MEXICO (5%)
Platform Engagement	Instagram: 16,143 avg likes/post · Tiktok: 25,700 avg views/post · Youtube: 5,275 avg views/post	Best reach: Tiktok 25,700 avg views; best engagement: Instagram 16,143 avg likes

Top Brand Affinities

Stardew Valley

Score: 25.05

Arctic Fox hair Color

Score: 19.95

Life Is Strange

Score: 11.43

Brandy Melville

Score: 10.90

Five Nights at Freddy's

Score: 8.51

SpeedPaint

Score: 7.54

DreamWorks

Score: 7.04

The Sims

Score: 6.90

Hot Topic

Score: 6.56

Prismacolor

Score: 6.05

CBS Television Studios

Score: 4.30

Cartoon Network

Score: 4.29

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Top Brand Affinities

Brand	Category	Score
Stardew Valley		25.05
Arctic Fox hair Color		19.95
Life Is Strange		11.43
Brandy Melville		10.90
Five Nights at Freddy's		8.51
SpeedPaint		7.54
DreamWorks		7.04
The Sims		6.90
Hot Topic		6.56
Prismacolor		6.05
CBS Television Studios		4.30
Cartoon Network		4.29
Taco Bell		4.17
American Eagle		4.12
League of Legends		3.85
CBS		3.73
Lollapalooza		3.65
Sprite		3.17
Pokemon Go		2.88
Urban Outfitters		2.76
Walmart		2.67
Dr. Martens		2.64
Polaroid		2.58
Faber-Castell		2.58
Ubisoft		2.27
AMC		2.27
Chrysler		2.23
Coachella		2.14
Nintendo		2.11
SoundCloud		2.05
Spotify Music		2.03
Paramount Pictures		1.97
BBC		1.95
Marvel		1.89
Pepsi		1.87
Fujifilm		1.78
Vans		1.77
Showtime		1.72
Lush		1.67
Netflix		1.65
McDonald's		1.58
Warner Bros		1.58
Pokemon		1.52
Forever 21		1.50
Walt Disney		1.50
Chipotle Mexican Grill		1.48
Target		1.47
Pixar		1.45
Converse		1.39
Lego		1.28