Mutual Benefit

Mutual Benefit

Country: US | Gender: male

Influence: 51.46% Fanbase: 26.02% Trending: 64.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 41.45% • Very Strong

As of 2025-09-09

7,002

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:53 UTC

Genres

popshimmer psychindie poppopalternativealternative

Biography

Mutual Benefit, the project of singer/multi-instrumentalist Jordan Lee, blends folk, psychedelic pop, and experimental recording techniques to create fragile, hopeful songs reminiscent of artists like Sufjan Stevens, the Microphones, and the Antlers. Lee's musical journey began in Columbus, Ohio, drawing inspiration from Elliott Smith, before delving into a more experimental direction in Texas, incorporating field recordings and found sounds. Mutual Benefit's discography includes releases like Love's Crushing Diamond (2013), Skip a Sinking Stone (2016), and Thunder Follows the Light (2018), all reflecting Lee's tranquil chamber pop style.

After a period of silence, Mutual Benefit returned in 2023 with the wistful Growing at the Edges. The album, released on Transgressive, featured collaborations with co-producer Gabriel Birnbaum and string arrangements by Concetta Abate, showcasing a delicate blend of country- and jazz-inflected chamber folk. Lee's musical evolution, from the D.I.Y. ethos of his early releases to the critical success of Love's Crushing Diamond and subsequent albums, demonstrates his ability to create introspective and enchanting music that resonates with listeners.

Mutual Benefit Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Mutual Benefit stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The profile is heavily male (61%), and content lands hardest on Youtube, where posts average 6,993 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Mixcloud, Live Nation, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mutual Benefit a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mutual Benefit score 3.81%Very Strong bucket.
Brand: MOOGBrand: MixcloudBrand: Live Nation
Followers:7,002
Engagements:267
Rate:3.8%
Posts:18
Views:6,993
Avg Likes:257
Avg Comments:13
Avg Views:6,993

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 7,002 · Engagements 267 · Rate 3.8%
Posts 18 · Views 6,993 · Avg Likes 257 · Avg Comments 13 · Avg Views 6,993
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 41%
25-34: 38%
35-44: 12%
45-64: 5%
Largest: 18-24 (41%); next: 25-34 (38%)
Gender Split Female: 39%
Male: 61%
Non-binary/Other: 0%
Skews male (61%)
Top Countries UNITED STATES (77%)
UNITED KINGDOM (7%)
CANADA (3%)
FRANCE (1%)
AUSTRALIA (1%)
Top regions: UNITED STATES (77%), UNITED KINGDOM (7%), CANADA (3%)
Platform Engagement Instagram: 161 avg likes/post · Youtube: 6,993 avg views/post Best reach: Youtube 6,993 avg views; best engagement: Instagram 161 avg likes

Top Brand Affinities

MOOG
Score: 41.45
Mixcloud
Score: 22.74
Live Nation
Score: 22.35
Ableton
Score: 15.77
Spotify Music
Score: 11.01
Kickstarter
Score: 10.60
Quaker Foods and Snacks
Score: 10.56
Amazon Music
Score: 8.93
Walgreens
Score: 7.33
Kroger
Score: 6.75
Polaroid
Score: 6.68
SoundCloud
Score: 6.55
Brand Category Score
MOOG 41.45
Mixcloud 22.74
Live Nation 22.35
Ableton 15.77
Spotify Music 11.01
Kickstarter 10.60
Quaker Foods and Snacks 10.56
Amazon Music 8.93
Walgreens 7.33
Kroger 6.75
Polaroid 6.68
SoundCloud 6.55
Pacific Northwest Wonderland 6.11
Hurley 5.90
Paramount Pictures 5.87
Heinz 5.45
Coachella 5.23
Coors 5.13
Emporium 5.01
Tinder 4.77
Kodak 4.66
Margaritaville 4.50
Oculus 4.26
Lollapalooza 4.22
Showtime 4.22
Urban Outfitters 4.21
Airbnb 4.20
Leica 4.03
Nickelodeon 4.00
Bethesda Softworks 3.74
Beats Electronics 3.49
Mulberry 3.41
Dr. Martens 3.11
Fujifilm 2.96
Carhartt 2.72
MTV 2.64
Pixar 2.61
Busch 2.47
Budweiser 2.45
Aperol 2.35
Skoda 2.20
Paypal 2.16
WWE 2.15
Cadillac 1.98
Vogue 1.95
Activision Blizzard 1.95
Nintendo 1.94
Pepsi 1.94
Costco 1.88
Amazon 1.85

Official Profiles

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Artist: Mutual Benefit

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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