Mutual Benefit
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
7,002
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:53 UTC
Genres
Biography
After a period of silence, Mutual Benefit returned in 2023 with the wistful Growing at the Edges. The album, released on Transgressive, featured collaborations with co-producer Gabriel Birnbaum and string arrangements by Concetta Abate, showcasing a delicate blend of country- and jazz-inflected chamber folk. Lee's musical evolution, from the D.I.Y. ethos of his early releases to the critical success of Love's Crushing Diamond and subsequent albums, demonstrates his ability to create introspective and enchanting music that resonates with listeners.
Mutual Benefit stands out with 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The profile is heavily male (61%), and content lands hardest on Youtube, where posts average 6,993 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Mixcloud, Live Nation, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mutual Benefit a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,002 · Engagements 267 · Rate 3.8% Posts 18 · Views 6,993 · Avg Likes 257 · Avg Comments 13 · Avg Views 6,993 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 38% 35-44: 12% 45-64: 5% |
Largest: 18-24 (41%); next: 25-34 (38%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (77%) UNITED KINGDOM (7%) CANADA (3%) FRANCE (1%) AUSTRALIA (1%) |
Top regions: UNITED STATES (77%), UNITED KINGDOM (7%), CANADA (3%) |
| Platform Engagement | Instagram: 161 avg likes/post · Youtube: 6,993 avg views/post | Best reach: Youtube 6,993 avg views; best engagement: Instagram 161 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Live Nation
Ableton
Spotify Music
Kickstarter
Quaker Foods and Snacks
Amazon Music
Walgreens
Kroger
Polaroid
SoundCloud
| Brand | Category | Score |
|---|---|---|
| MOOG | 41.45 | |
| Mixcloud | 22.74 | |
| Live Nation | 22.35 | |
| Ableton | 15.77 | |
| Spotify Music | 11.01 | |
| Kickstarter | 10.60 | |
| Quaker Foods and Snacks | 10.56 | |
| Amazon Music | 8.93 | |
| Walgreens | 7.33 | |
| Kroger | 6.75 | |
| Polaroid | 6.68 | |
| SoundCloud | 6.55 | |
| Pacific Northwest Wonderland | 6.11 | |
| Hurley | 5.90 | |
| Paramount Pictures | 5.87 | |
| Heinz | 5.45 | |
| Coachella | 5.23 | |
| Coors | 5.13 | |
| Emporium | 5.01 | |
| Tinder | 4.77 | |
| Kodak | 4.66 | |
| Margaritaville | 4.50 | |
| Oculus | 4.26 | |
| Lollapalooza | 4.22 | |
| Showtime | 4.22 | |
| Urban Outfitters | 4.21 | |
| Airbnb | 4.20 | |
| Leica | 4.03 | |
| Nickelodeon | 4.00 | |
| Bethesda Softworks | 3.74 | |
| Beats Electronics | 3.49 | |
| Mulberry | 3.41 | |
| Dr. Martens | 3.11 | |
| Fujifilm | 2.96 | |
| Carhartt | 2.72 | |
| MTV | 2.64 | |
| Pixar | 2.61 | |
| Busch | 2.47 | |
| Budweiser | 2.45 | |
| Aperol | 2.35 | |
| Skoda | 2.20 | |
| Paypal | 2.16 | |
| WWE | 2.15 | |
| Cadillac | 1.98 | |
| Vogue | 1.95 | |
| Activision Blizzard | 1.95 | |
| Nintendo | 1.94 | |
| Pepsi | 1.94 | |
| Costco | 1.88 | |
| Amazon | 1.85 |
Official Profiles
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LoginArtist: Mutual Benefit
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















