Mut4y
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
289,766
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:53:07 UTC
Genres
Biography
Mut4y stands out with 25-34 & 18-24 audiences across UNITED STATES, KENYA, NIGERIA. The profile is heavily male (69%), and content lands hardest on Youtube, where posts average 17,347 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Warner Music, Airtel, Palm Angels, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mut4y a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 289,766 · Engagements 4,197 · Rate 1.4% Posts 317 · Views 17,347 · Avg Likes 4,182 · Avg Comments 81 · Avg Views 17,347 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 43% 35-44: 6% 13-17: 4% |
Largest: 25-34 (46%); next: 18-24 (43%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (15%) KENYA (10%) NIGERIA (10%) FRANCE (7%) UNITED KINGDOM (7%) |
Top regions: UNITED STATES (15%), KENYA (10%), NIGERIA (10%) |
| Platform Engagement | Instagram: 3,838 avg likes/post · Youtube: 17,347 avg views/post | Best reach: Youtube 17,347 avg views; best engagement: Instagram 3,838 avg likes |
Top Brand Affinities
Warner Music
Airtel
Palm Angels
A.P.C.
Hennessy
Amazon Music
CNN
Pioneer
MTV
T.G.I. Friday's
Ableton
Hublot
| Brand | Category | Score |
|---|---|---|
| Warner Music | 35.06 | |
| Airtel | 23.30 | |
| Palm Angels | 17.11 | |
| A.P.C. | 12.97 | |
| Hennessy | 12.77 | |
| Amazon Music | 11.06 | |
| CNN | 10.81 | |
| Pioneer | 7.68 | |
| MTV | 7.32 | |
| T.G.I. Friday's | 6.94 | |
| Ableton | 5.70 | |
| Hublot | 5.46 | |
| Alexander McQueen | 5.45 | |
| Champion | 5.08 | |
| FOREX | 4.49 | |
| Kodak | 4.47 | |
| Beats Electronics | 4.43 | |
| Fendi | 4.32 | |
| SoundCloud | 4.01 | |
| Versace | 3.93 | |
| FashionNova | 3.92 | |
| ASOS | 3.41 | |
| BBC | 3.30 | |
| Balenciaga | 3.30 | |
| Timberland | 3.16 | |
| musical.ly | 3.08 | |
| BALMAIN | 2.97 | |
| Pepsi | 2.83 | |
| Spotify Music | 2.76 | |
| Gucci | 2.72 | |
| Christian Louboutin | 2.66 | |
| Monster Beverage | 2.47 | |
| Louis Vuitton | 2.46 | |
| Rolex | 2.39 | |
| Fenty beauty | 2.34 | |
| Dolce & Gabbana | 2.18 | |
| Paramount Pictures | 2.16 | |
| Burberry | 2.13 | |
| Rolls-Royce | 2.10 | |
| Vogue | 2.08 | |
| Lexus | 2.02 | |
| The North Face | 1.91 | |
| H&M | 1.81 | |
| GIVENCHY | 1.81 | |
| shein | 1.76 | |
| Lacoste | 1.74 | |
| Maserati | 1.71 | |
| Bugatti | 1.63 | |
| Tommy Hilfiger | 1.61 | |
| Los Angeles Lakers | 1.57 |
Official Profiles
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LoginArtist: Mut4y
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
