Mustard Plug

Mustard Plug — alternative artist from US.

Hailing from Grand Rapids, MI, ska punk band Mustard Plug is set to release their new album "Where Did All My Friends Go?" on 9/8/23 via Bad Time Records. With…

Influence: 53.68% Fanbase: 30.89% Trending: 65.07% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 43.78% • Very Strong

As of 2025-10-12

16,089

Social Media Followers

As of 2025-10-12

00:00:00

Hours Airplay

2025-12-31 07:00:08 UTC

Genres

alternativealternativehip-hop & rapgrand rapids indiereggaeskapunkpunkska punkskate punkmodern ska punkpop punk

Biography

Hailing from Grand Rapids, MI, ska punk band Mustard Plug is set to release their new album "Where Did All My Friends Go?" on 9/8/23 via Bad Time Records. With over 30 years of dedication to their craft, scene, and fans, Mustard Plug continues to embody the spirit of modern ska music through their consistent international touring and unwavering commitment to creating music for the love of it.

"Where Did All My Friends Go" showcases Mustard Plug at the peak of their powers, delivering a collection of powerful, proficient, and fun tracks that encapsulate the band's essence. Produced by Bill Stevenson, the album captures the band's youthful energy and excitement while demonstrating their maturity and expertise gained over 8 albums. Mustard Plug's latest offering cements their status as stalwarts of the ska punk genre, reaffirming their mission to showcase the importance and fun of ska punk music to audiences worldwide.

Top Brand Affinities

Report Date: 2025-10-12

Mustard Plug engages 25-34 & 35-44 audiences with repeatable results in UNITED STATES, CANADA, UNITED KINGDOM. The fan base skews heavily male (73%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (175 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ampeg, Live Nation, Marshall, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mustard Plug score 1.09% — Moderate bucket.

Brand: AmpegBrand: Live NationBrand: Marshall

Followers:16,089

Engagements:175

Rate:1.1%

Posts:871

Avg Likes:175

Avg Comments:4

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,089 · Engagements 175 · Rate 1.1% Posts 871 · Views 0 · Avg Likes 175 · Avg Comments 4 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 35-44: 29% 18-24: 18% 45-64: 9%	Largest: 25-34 (42%); next: 35-44 (29%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (76%) CANADA (5%) UNITED KINGDOM (3%) BRAZIL (2%) MEXICO (2%)	Top regions: UNITED STATES (76%), CANADA (5%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 175 avg likes/post	best engagement: Instagram 175 avg likes

Top Brand Affinities

Ampeg

Score: 43.78

Live Nation

Score: 28.30

Marshall

Score: 27.17

Fred Perry

Score: 22.03

Kickstarter

Score: 13.60

Columbia Pictures

Score: 11.48

Jameson

Score: 10.39

Taco Bell

Score: 9.43

Amazon Music

Score: 9.36

Pilsner Urquell

Score: 7.84

Coors

Score: 7.51

Spotify Music

Score: 7.51

Brand	Category	Score
Ampeg		43.78
Live Nation		28.30
Marshall		27.17
Fred Perry		22.03
Kickstarter		13.60
Columbia Pictures		11.48
Jameson		10.39
Taco Bell		9.43
Amazon Music		9.36
Pilsner Urquell		7.84
Coors		7.51
Spotify Music		7.51
NHL		7.44
Hot Topic		7.32
Pro Tools		7.29
Sega		7.21
Fallout		6.63
Comedy Central		6.52
Nickelodeon		6.31
GameStop		6.27
Nintendo		5.59
Guinness		5.44
MTV		5.13
Busch		5.06
Power Rangers		4.81
Dr. Martens		4.73
WWE		4.64
Star Wars		4.61
Vans		4.61
iHeartRadio Music Awards		4.53
Monster Beverage		4.53
Margaritaville		4.44
Bethesda Softworks		4.33
Budweiser		4.32
Resident Evil		4.21
Bandai Namco		4.07
Paramount Pictures		4.03
Lollapalooza		3.91
Mortal Kombat		3.77
Final Fantasy		3.63
Cadillac		3.62
Showtime		3.56
Cartoon Network		3.24
NBC		3.05
Activision Blizzard		2.97
Gundam		2.91
AMC		2.90
NFL		2.89
Pepsi		2.87
Emporium		2.85