Mustard Brand Affinity ranks highest Spinrilla at 34.88% . Very Strong. Score DMDB 64.20% | Fanbase 55.46%

Mustard — hip-hop & rap artist from AT.

Mustard, born Dijon McFarlane, is a renowned producer and beatmaker known for his high-energy and club-friendly signature sound that became influential in…

Mustard

Recognizable

Country: AT | Gender: male | Artist ID: 11e83fe9-413c-09e8-b39c-aa1c026db3d8

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Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapcali raphip-hop/rap

Influential: 64.20% Fanbase: 55.46% Trending: 68.56%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 34.88% • Very Strong

As of 2025-09-09

5,585,752

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.20% | Fanbase 55.46% | Trending 68.56% | CAREER STAGE: MAINSTREAM

Biography

Mustard, born Dijon McFarlane, is a renowned producer and beatmaker known for his high-energy and club-friendly signature sound that became influential in shaping the West Coast hip-hop scene in the 2010s. He gained recognition for producing chart-topping singles for artists like Big Sean, Tyga, Jeremih, Rihanna, and YG, while also releasing well-received solo material such as his 2019 album "Perfect Ten."

Mustard's music career began when he DJed a family party at age 11 and later transitioned into producing for artists after forming a successful partnership with rapper YG. His early work on YG's mixtapes showcased his hard-edged yet danceable sound, leading to collaborations on numerous commercial hits for artists like 2 Chainz, T.I., and Big Sean. With the release of albums like "Ten Summers" and "Cold Summer," Mustard solidified his position as a prominent figure in the music industry, continuing to shape trends in rap and R&B with his distinctive beats and collaborations with a diverse range of artists.

Report Date: 2025-09-09

Mustard resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, RUSSIA, BRAZIL. The demographic is heavily male (67%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 76,550 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Spinrilla, Amazon Music, Pro Tools maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mustard score 1.84% — Moderate bucket.

Brand: SpinrillaBrand: Amazon MusicBrand: Pro Tools

Followers:5,585,752

Engagements:102,734

Rate:1.8%

Posts:219

Avg Likes:102,106

Avg Comments:471

Avg Views:82,518

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,585,752 · Engagements 102,734 · Rate 1.8% Posts 219 · Views 82,518 · Avg Likes 102,106 · Avg Comments 471 · Avg Views 82,518	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 33% 13-17: 7% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (33%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (40%) RUSSIA (7%) BRAZIL (6%) UNITED KINGDOM (4%) INDIA (4%)	Top regions: UNITED STATES (40%), RUSSIA (7%), BRAZIL (6%)
Platform Engagement	Instagram: 97,405 avg likes/post · Tiktok: 76,550 avg views/post · Youtube: 5,968 avg views/post	Best reach: Tiktok 76,550 avg views; best engagement: Instagram 97,405 avg likes

Top Brand Affinities

Spinrilla

Score: 34.88

Amazon Music

Score: 14.15

Pro Tools

Score: 12.50

Palm Angels

Score: 12.36

New Era

Score: 11.68

SoundCloud

Score: 9.25

Benihana

Score: 9.05

Hennessy

Score: 8.34

Beats Electronics

Score: 8.23

Delta

Score: 7.63

JACQUEMUS

Score: 7.49

iHeartRadio Music Awards

Score: 7.34

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Top Brand Affinities

Brand	Category	Score
Spinrilla		34.88
Amazon Music		14.15
Pro Tools		12.50
Palm Angels		12.36
New Era		11.68
SoundCloud		9.25
Benihana		9.05
Hennessy		8.34
Beats Electronics		8.23
Delta		7.63
JACQUEMUS		7.49
iHeartRadio Music Awards		7.34
Steve Madden		6.99
Kodak		6.67
Maison Margiela		6.61
Coach		6.57
Macy's		6.46
MTV		6.34
Ableton		6.03
Pioneer		5.72
Los Angeles Lakers		5.49
Champion		5.44
The Home Depot		5.38
ESPN		5.32
CNN		4.92
Fenty beauty		4.85
boohoo		4.80
NFL		4.67
NBA		4.60
Sneakerhead		4.41
Loewe		4.36
Alexander McQueen		4.33
Target		4.19
Spotify Music		4.16
Moncler		4.10
Stüssy		4.09
Nice Kicks		3.96
Gatorade		3.81
OLD NAVY		3.71
FedEx		3.68
Versace		3.65
Gillette		3.58
BALMAIN		3.51
Supreme		3.45
NORDSTROM		3.39
ASOS		3.34
FashionNova		3.31
Timberland		3.10
Forever 21		3.10
Coachella		3.08