MUST DIE!
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
204,767
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:18:47 UTC
Genres
Biography
MUST DIE! builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, MEXICO, ARGENTINA. With a heavily male (88%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,783 avg views per post), while Instagram provides social proof in comments and saves. Affinities with iHeartRaves, Phase One, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 204,767 · Engagements 1,724 · Rate 0.8% Posts 1,218 · Views 1,783 · Avg Likes 1,714 · Avg Comments 64 · Avg Views 1,783 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 26% 13-17: 6% 35-44: 4% |
Largest: 18-24 (62%); next: 25-34 (26%) |
| Gender Split |
Female: 12% Male: 88% Non-binary/Other: 0% |
Skews male (88%) |
| Top Countries |
UNITED STATES (18%) MEXICO (11%) ARGENTINA (6%) BRAZIL (5%) CHILE (4%) |
Top regions: UNITED STATES (18%), MEXICO (11%), ARGENTINA (6%) |
| Platform Engagement | Instagram: 1,596 avg likes/post · Youtube: 1,783 avg views/post | Best reach: Youtube 1,783 avg views; best engagement: Instagram 1,596 avg likes |
Top Brand Affinities
iHeartRaves
Phase One
Ableton
Pioneer
Trancefamily
Launchpad
Mixcloud
Akai
SoundCloud
Tomorrowland
Zumiez
MOOG
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 161.71 | |
| Phase One | 137.82 | |
| Ableton | 59.46 | |
| Pioneer | 42.22 | |
| Trancefamily | 37.39 | |
| Launchpad | 31.71 | |
| Mixcloud | 25.44 | |
| Akai | 24.00 | |
| SoundCloud | 20.98 | |
| Tomorrowland | 19.74 | |
| Zumiez | 16.35 | |
| MOOG | 16.33 | |
| Pro Tools | 11.59 | |
| Beats Electronics | 8.65 | |
| Hot Topic | 8.44 | |
| Amazon Music | 8.28 | |
| Lollapalooza | 6.54 | |
| Coachella | 5.03 | |
| Spotify Music | 4.90 | |
| Bud Light | 4.73 | |
| RAZER | 4.49 | |
| Coors | 4.40 | |
| Monster Beverage | 3.81 | |
| Taco Bell | 3.62 | |
| Fallout | 3.47 | |
| Mortal Kombat | 3.36 | |
| Cartoon Network | 3.34 | |
| Grand Theft Auto | 3.30 | |
| Gundam | 3.04 | |
| Stüssy | 2.78 | |
| Pixar | 2.72 | |
| MTV | 2.49 | |
| Call of Duty | 2.48 | |
| Chrysler | 2.46 | |
| League of Legends | 2.40 | |
| Nintendo | 2.39 | |
| Busch | 2.37 | |
| Pokemon Go | 2.36 | |
| Xbox | 2.32 | |
| Matrix | 2.25 | |
| Tinder | 2.23 | |
| AMC | 2.21 | |
| Warner Bros | 2.19 | |
| Ubisoft | 2.17 | |
| Supreme | 2.13 | |
| Vans | 2.10 | |
| Chipotle Mexican Grill | 2.04 | |
| Red Bull | 2.02 | |
| PlayStation | 2.00 | |
| Activision Blizzard | 2.00 |
Official Profiles
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LoginArtist: MUST DIE!
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-07 03:00 UTC | MUST DIE!, Infekt, Codd Dubz, Bassrush, SKITTLEZ (US) | The Observatory North Park | San Diego, United States | |
| 2026-02-07 04:00 UTC | MUST DIE!, Codd Dubz | The Observatory | Santa Ana, United States |















