MUST DIE!

MUST DIE!

Country: US | Gender: male

Influence: 54.78% Fanbase: 33.65% Trending: 65.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 161.71% • Very Strong

As of 2025-09-08

204,767

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:18:47 UTC

Genres

hip-hop & rapelectronic trapelectroniccomplextroedmelectro housedancedubstepbrostepelectronic

Biography

MUST DIE! stands out as a rebellious force in bass music, captivating audiences with his cutting-edge studio prowess and maniacal creativity. With a decade of experience and a cult following built on consistent releases, he represents the pinnacle of dubstep innovation on Never Say Die's esteemed roster. Beyond dubstep, MUST DIE! is hailed as a trendsetter in electronic music, blending genres like dubstep, electro house, and drum and bass in his groundbreaking 2014 album "Death & Magic." In 2019, he ushered in a new era with the genre-defying singles "BLISS 2K" and "CHAOS," topping Beatport charts and accumulating millions of Spotify streams, revolutionizing bass music with classic rave and hard dance influences that set him apart as an unrivaled creative force.

MUST DIE! Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

MUST DIE! builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, MEXICO, ARGENTINA. With a heavily male (88%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (1,783 avg views per post), while Instagram provides social proof in comments and saves. Affinities with iHeartRaves, Phase One, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist MUST DIE! score 0.84%Low bucket.
Brand: iHeartRavesBrand: Phase OneBrand: Ableton
Followers:204,767
Engagements:1,724
Rate:0.8%
Posts:1,218
Views:1,783
Avg Likes:1,714
Avg Comments:64
Avg Views:1,783

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 204,767 · Engagements 1,724 · Rate 0.8%
Posts 1,218 · Views 1,783 · Avg Likes 1,714 · Avg Comments 64 · Avg Views 1,783
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 62%
25-34: 26%
13-17: 6%
35-44: 4%
Largest: 18-24 (62%); next: 25-34 (26%)
Gender Split Female: 12%
Male: 88%
Non-binary/Other: 0%
Skews male (88%)
Top Countries UNITED STATES (18%)
MEXICO (11%)
ARGENTINA (6%)
BRAZIL (5%)
CHILE (4%)
Top regions: UNITED STATES (18%), MEXICO (11%), ARGENTINA (6%)
Platform Engagement Instagram: 1,596 avg likes/post · Youtube: 1,783 avg views/post Best reach: Youtube 1,783 avg views; best engagement: Instagram 1,596 avg likes

Top Brand Affinities

iHeartRaves
Score: 161.71
Phase One
Score: 137.82
Ableton
Score: 59.46
Pioneer
Score: 42.22
Trancefamily
Score: 37.39
Launchpad
Score: 31.71
Mixcloud
Score: 25.44
Akai
Score: 24.00
SoundCloud
Score: 20.98
Tomorrowland
Score: 19.74
Zumiez
Score: 16.35
MOOG
Score: 16.33
Brand Category Score
iHeartRaves 161.71
Phase One 137.82
Ableton 59.46
Pioneer 42.22
Trancefamily 37.39
Launchpad 31.71
Mixcloud 25.44
Akai 24.00
SoundCloud 20.98
Tomorrowland 19.74
Zumiez 16.35
MOOG 16.33
Pro Tools 11.59
Beats Electronics 8.65
Hot Topic 8.44
Amazon Music 8.28
Lollapalooza 6.54
Coachella 5.03
Spotify Music 4.90
Bud Light 4.73
RAZER 4.49
Coors 4.40
Monster Beverage 3.81
Taco Bell 3.62
Fallout 3.47
Mortal Kombat 3.36
Cartoon Network 3.34
Grand Theft Auto 3.30
Gundam 3.04
Stüssy 2.78
Pixar 2.72
MTV 2.49
Call of Duty 2.48
Chrysler 2.46
League of Legends 2.40
Nintendo 2.39
Busch 2.37
Pokemon Go 2.36
Xbox 2.32
Matrix 2.25
Tinder 2.23
AMC 2.21
Warner Bros 2.19
Ubisoft 2.17
Supreme 2.13
Vans 2.10
Chipotle Mexican Grill 2.04
Red Bull 2.02
PlayStation 2.00
Activision Blizzard 2.00

Official Profiles

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Artist: MUST DIE!

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-07 03:00 UTC MUST DIE!, Infekt, Codd Dubz, Bassrush, SKITTLEZ (US) The Observatory North Park San Diego, United States
2026-02-07 04:00 UTC MUST DIE!, Codd Dubz The Observatory Santa Ana, United States

Trending Artist