Musa Keys

Musa Keys — pop artist from ZA.

Musa Keys, the award-winning producer, singer, and songwriter, has made a mark in the music industry with hit singles like Vula Mlomo and Selema, as well as…

Influence: 58.40% Fanbase: 39.03% Trending: 68.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 46.96% • Very Strong

As of 2025-09-09

2,053,275

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:59:54 UTC

Genres

popsouth african popelectronicdanceamapianoelectronicafricanafro soul

Biography

Musa Keys, the award-winning producer, singer, and songwriter, has made a mark in the music industry with hit singles like Vula Mlomo and Selema, as well as the Grammy-nominated track Unavailable with Davido. Hailing from Giyani, South Africa, his flamboyant style and musical talent have earned him the nickname "Tsonga Michael Jackson" and a dedicated global fan base. Since his breakout in 2020, Musa Keys has garnered numerous awards and nominations, including recognition at the Grammy Awards and features on the Billboard Chart, after touring over 30 countries in the span of three years.

With a string of chart-topping singles and collaborations, Musa Keys has solidified his position as a key player in the global music scene. From his roots in Giyani, South Africa, he has captivated audiences worldwide with his dynamic stage presence and musical prowess, earning him accolades at prestigious award ceremonies like the Grammys and VMAs. Over the past three years, Musa Keys has toured extensively, showcasing his talent in countries such as the US, UK, Germany, and Australia, further establishing himself as a versatile and influential artist on the international stage.

Top Brand Affinities

Report Date: 2025-09-09

Musa Keys has momentum with 18-24 & 25-34 audiences—particularly in SOUTH AFRICA, UNITED STATES, BOTSWANA. A heavily male (71%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 23,950 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Woolworths, Kappa, Jagermeister signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Musa Keys score 0.29% — Low bucket.

Brand: WoolworthsBrand: KappaBrand: Jagermeister

Followers:2,053,275

Engagements:5,920

Rate:0.3%

Posts:403

Avg Likes:5,811

Avg Comments:91

Avg Views:25,136

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,053,275 · Engagements 5,920 · Rate 0.3% Posts 403 · Views 25,136 · Avg Likes 5,811 · Avg Comments 91 · Avg Views 25,136	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 40% 13-17: 6% 35-44: 5%	Largest: 18-24 (49%); next: 25-34 (40%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	SOUTH AFRICA (59%) UNITED STATES (8%) BOTSWANA (5%) ZIMBABWE (4%) KENYA (4%)	Top regions: SOUTH AFRICA (59%), UNITED STATES (8%), BOTSWANA (5%)
Platform Engagement	Instagram: 3,467 avg likes/post · Tiktok: 23,950 avg views/post · Youtube: 1,186 avg views/post	Best reach: Tiktok 23,950 avg views; best engagement: Instagram 3,467 avg likes

Top Brand Affinities

Woolworths

Score: 46.96

Kappa

Score: 16.78

Jagermeister

Score: 14.27

Ellesse

Score: 12.57

shein

Score: 12.36

Champion

Score: 10.79

SheInside

Score: 9.70

Lacoste

Score: 9.43

Hennessy

Score: 7.12

Pioneer

Score: 6.56

H&M

Score: 6.16

Herbalife

Score: 4.86

Brand	Category	Score
Woolworths		46.96
Kappa		16.78
Jagermeister		14.27
Ellesse		12.57
shein		12.36
Champion		10.79
SheInside		9.70
Lacoste		9.43
Hennessy		7.12
Pioneer		6.56
H&M		6.16
Herbalife		4.86
The North Face		4.85
Puma		4.69
FOREX		4.69
Nike		4.20
Timberland		4.15
New Balance		4.13
Emporium		4.06
Vans		4.00
Versace		3.92
SoundCloud		3.84
Zara		3.32
Dr. Martens		3.00
Reebok		2.97
Fila		2.68
FashionNova		2.30
Converse		2.18
Huawei		2.07
Spotify Music		1.92
Guess		1.84
Sneakerhead		1.82
Heineken		1.80
Red Bull		1.79
Sprite		1.68
Maybelline		1.62
Adidas		1.59
Burberry		1.54
Bentley		1.50
Polo Ralph Lauren		1.47
Gucci		1.45
Louis Vuitton		1.44
Supreme		1.37
Coca-Cola		1.37
Mercedes-Benz		1.36
Levi's		1.22
BMW		1.20
Volkswagen		1.16
Los Angeles Lakers		1.02
Prada		1.01