Murs

Murs — hip-hop & rap artist from US.

Murs has been a fearless rapper for over two decades, starting with his high school days and founding 3 Melancholy Gypsys before joining Living Legends. His…

Influence: 59.63% Fanbase: 43.51% Trending: 67.69% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 42.85% • Very Strong

As of 2025-09-08

269,103

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 18:13:59 UTC

Genres

hip-hop & raphip hophip-hop/rapalternative hip hopunderground rapabstract hip hop

Biography

Murs has been a fearless rapper for over two decades, starting with his high school days and founding 3 Melancholy Gypsys before joining Living Legends. His solo career has been marked by underground classics like The End of the Beginning and Murs For President, with critical acclaim for albums like Have a Nice Life and Captain California. Murs has collaborated with a variety of artists, including Kendrick Lamar and Snoop Dogg, and set a Guinness World Record for “Rapping for 24 Hours Non-Stop” in 2016. His latest album, A Strange Journey Into The Unimaginable, was released in March 2018 on his fortieth birthday.

Murs is known as a “rapper’s rapper” and has worked with 9th Wonder on multiple projects, as well as forming The White Mandingos with Sacha Jenkins and Daryl Jennifer. His diverse collaborations range from E-40 to Warren G, showcasing his versatility and skill as an artist. Despite facing trials and tribulations during the creation of his 15th full-length album, Murs continued to push the boundaries of his music. A Strange Journey Into The Unimaginable, produced by Michael “Seven” Summers, reflects Murs’ dedication to his craft and his ongoing evolution as a hip-hop artist.

Top Brand Affinities

Report Date: 2025-09-08

Murs has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, CANADA, BRAZIL. A heavily male (85%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 114 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Akai, Pro Tools, Amazon Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Murs score 0.21% — Low bucket.

Brand: AkaiBrand: Pro ToolsBrand: Amazon Music

Followers:269,103

Engagements:555

Rate:0.2%

Posts:4,776

Avg Likes:552

Avg Comments:44

Avg Views:114

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 269,103 · Engagements 555 · Rate 0.2% Posts 4,776 · Views 114 · Avg Likes 552 · Avg Comments 44 · Avg Views 114	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 31% 35-44: 14% 45-64: 4%	Largest: 25-34 (49%); next: 18-24 (31%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (59%) CANADA (5%) BRAZIL (4%) UNITED KINGDOM (4%) FRANCE (2%)	Top regions: UNITED STATES (59%), CANADA (5%), BRAZIL (4%)
Platform Engagement	Instagram: 541 avg likes/post · Youtube: 114 avg views/post	Best reach: Youtube 114 avg views; best engagement: Instagram 541 avg likes

Top Brand Affinities

Akai

Score: 42.85

Pro Tools

Score: 19.36

Amazon Music

Score: 16.60

WNBA

Score: 16.15

MOOG

Score: 16.15

Mixcloud

Score: 14.98

Ableton

Score: 14.66

Crown Royal

Score: 13.43

Beats Electronics

Score: 12.27

SoundCloud

Score: 10.27

New Era

Score: 8.32

Tekken

Score: 7.73

Brand	Category	Score
Akai		42.85
Pro Tools		19.36
Amazon Music		16.60
WNBA		16.15
MOOG		16.15
Mixcloud		14.98
Ableton		14.66
Crown Royal		13.43
Beats Electronics		12.27
SoundCloud		10.27
New Era		8.32
Tekken		7.73
Los Angeles Lakers		7.27
Pioneer		6.90
Capcom		6.70
Hennessy		6.58
iHeartRadio Music Awards		6.10
NFL		5.99
ESPN		5.93
Sega		5.91
Mortal Kombat		5.78
Pacific Northwest Wonderland		5.50
Jameson		5.47
Spotify Music		5.46
Stüssy		5.37
Coors		5.16
Comedy Central		5.11
Taco Bell		4.78
MTV		4.66
Sneakerhead		4.65
Nice Kicks		4.65
Nickelodeon		4.64
Nixon		4.57
Bud Light		4.50
WWE		4.49
Fallout		4.45
Kickstagram		4.45
Pilsner Urquell		4.44
NBA		4.38
Power Rangers		4.34
Columbia Pictures		4.27
Coachella		4.03
NHL		3.76
CNN		3.73
Cartoon Network		3.62
Paramount Pictures		3.57
Kickstarter		3.56
Acura		3.56
Gatorade		3.42
AMC		3.11