Murder by Death

Murder by Death — rock artist from US.

Hailing from Bloomington, Indiana, Murder by Death is known for their unique blend of brooding balladry and orchestral indie rock, drawing from genres like…

Influence: 55.24% Fanbase: 33.13% Trending: 66.30% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 24.87% • Very Strong

As of 2025-09-15

44,683

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-12-07 10:02:46 UTC

Genres

rockrockalternativealternativeindie rockbluesstomp and holler

Biography

Hailing from Bloomington, Indiana, Murder by Death is known for their unique blend of brooding balladry and orchestral indie rock, drawing from genres like country, folk, rock, and musical theater. Influenced by artists such as Johnny Cash and Nick Cave & the Bad Seeds, the band has cultivated a devoted following with their dark, rootsy sound, often described as "whiskey devil music." Their discography includes standout albums like In Bocca al Lupo (2006) and Bitter Drink, Bitter Moon (2012), with the recent release of Spell/Bound in 2022.

Originally named Little Joe Gould, Murder by Death captured the attention of Eyeball Records owner Alex Saavedra through a recommendation from Thursday's Geoff Rickly. The band's lineup of Adam Turla, Alex Schrodt, Matt Armstrong, Sarah Balliet, and Vincent Edwards evolved to reflect their sound, which pays homage to influences like Nick Cave & the Bad Seeds, Johnny Cash, and the Decemberists. With a series of successful releases and extensive touring, including collaborations with bands like Lucero and Rasputina, Murder by Death has solidified their place in the indie music scene.

Top Brand Affinities

Report Date: 2025-09-15

Murder by Death performs best with fans in the 25-34 range, concentrated in UNITED STATES, CANADA, UNITED KINGDOM. Audience composition is heavily male (70%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 12,020 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Ampeg, Bloodborne, Coors, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Murder by Death is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Murder by Death score 3.02% — Very Strong bucket.

Brand: AmpegBrand: BloodborneBrand: Coors

Followers:44,683

Engagements:1,351

Rate:3.0%

Posts:1,384

Avg Likes:1,342

Avg Comments:27

Avg Views:12,020

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 44,683 · Engagements 1,351 · Rate 3.0% Posts 1,384 · Views 12,020 · Avg Likes 1,342 · Avg Comments 27 · Avg Views 12,020	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 28% 35-44: 19% 45-64: 6%	Largest: 25-34 (44%); next: 18-24 (28%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	UNITED STATES (60%) CANADA (7%) UNITED KINGDOM (5%) GERMANY (2%) FRANCE (2%)	Top regions: UNITED STATES (60%), CANADA (7%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 1,203 avg likes/post · Youtube: 12,020 avg views/post	Best reach: Youtube 12,020 avg views; best engagement: Instagram 1,203 avg likes

Top Brand Affinities

Ampeg

Score: 24.87

Bloodborne

Score: 13.19

Coors

Score: 13.05

Kickstarter

Score: 11.82

Pulp Riot

Score: 10.23

Jameson

Score: 9.39

Columbia Pictures

Score: 9.22

Bonneville

Score: 8.30

Pilsner Urquell

Score: 8.13

Kroger

Score: 8.09

Pacific Northwest Wonderland

Score: 7.57

NHL

Score: 6.48

Brand	Category	Score
Ampeg		24.87
Bloodborne		13.19
Coors		13.05
Kickstarter		11.82
Pulp Riot		10.23
Jameson		9.39
Columbia Pictures		9.22
Bonneville		8.30
Pilsner Urquell		8.13
Kroger		8.09
Pacific Northwest Wonderland		7.57
NHL		6.48
GameStop		6.40
Taco Bell		6.38
Hot Topic		5.88
Walgreens		5.87
Paramount Pictures		5.67
Busch		5.29
Verizon		5.07
Showtime		4.70
Comedy Central		4.67
Prismacolor		4.44
BarkBox		4.28
Margaritaville		4.24
Resident Evil		4.20
Bud Light		4.19
Cartoon Network		4.18
Spotify Music		4.12
WWE		4.09
Final Fantasy		3.99
Nixon		3.95
Star Wars		3.91
Bethesda Softworks		3.88
Airbnb		3.86
Cadillac		3.85
Fallout		3.84
Guinness		3.82
Mortal Kombat		3.66
Nickelodeon		3.53
Activision Blizzard		3.43
Emporium		3.42
Heinz		3.34
Chipotle Mexican Grill		3.32
Nintendo		3.26
Gundam		3.25
HBO		3.20
Costco		3.19
Budweiser		3.09
Carhartt		2.95
The Witcher		2.94