MurDa Brand Affinity ranks highest Les Benjamins at 161.18% . Very Strong. Score DMDB 56.79% | Fanbase 44.33%

MurDa — hip-hop & rap artist from NL.

Rapper Önder Doğan, known as Murda, was born on January 30, 1984, in the Netherlands to Turkish parents. He relocated to Istanbul during his teenage years,…

MurDa

Established

Country: NL | Gender: male | Artist ID: 11e81bca-8f94-fd0e-be01-a0369fe50396

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Genres

hip-hop & raphip-hop/rapturkish trapturkish hip hopelectronicbasshall

Influential: 56.79% Fanbase: 44.33% Trending: 63.02%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Les Benjamins • 161.18% • Very Strong

As of 2025-09-09

1,714,696

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.79% | Fanbase 44.33% | Trending 63.02% | CAREER STAGE: MID_LEVEL

Biography

Rapper Önder Doğan, known as Murda, was born on January 30, 1984, in the Netherlands to Turkish parents. He relocated to Istanbul during his teenage years, where he discovered hip-hop. Upon returning to the Netherlands, he settled in Eindhoven and began recording his own material with the support of fellow MCs Fresku, SpaceKees, and Jiggy Djé. Murda released his debut EP Turkse Pizza in 2008, followed by the album De Kassier: Een Monnie Album in 2010. Subsequent releases included the EP Goeie Dingen in 2014 and the compilation album We Doen Ons Best in 2016. Murda achieved commercial success with the album Bruin Brood in 2017, leading to further recognition in the Turkish market with albums like BABA (2019) and DOĞA (2020), which produced the hit "Eh Baba." He later collaborated with rapper Ezhel on the album Made in Turkey (2020) and entered the German charts in 2021 with the single "Gece Gündüz," reaching Number 36.

Report Date: 2025-09-09

MurDa converts attention from 18-24 & 25-34 audiences across TüRKIYE, GERMANY, UNITED STATES. Audience shape is heavily male (71%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 333,800 avg views per post, with supportive conversation on Tiktok. Shared audience with Les Benjamins, Koton, Vakko underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MurDa score 1.07% — Moderate bucket.

Brand: Les BenjaminsBrand: KotonBrand: Vakko

Followers:1,714,696

Engagements:18,272

Rate:1.1%

Posts:262

Avg Likes:17,078

Avg Comments:208

Avg Views:339,007

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,714,696 · Engagements 18,272 · Rate 1.1% Posts 262 · Views 339,007 · Avg Likes 17,078 · Avg Comments 208 · Avg Views 339,007	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 32% 13-17: 7% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (32%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	TüRKIYE (72%) GERMANY (7%) UNITED STATES (7%) AZERBAIJAN (4%) NETHERLANDS (2%)	Top regions: TüRKIYE (72%), GERMANY (7%), UNITED STATES (7%)
Platform Engagement	Instagram: 8,160 avg likes/post · Tiktok: 333,800 avg views/post · Youtube: 5,207 avg views/post	Best reach: Tiktok 333,800 avg views; best engagement: Tiktok 8,778 avg likes

Top Brand Affinities

Les Benjamins

Score: 161.18

Koton

Score: 51.34

Vakko

Score: 35.69

Beymen

Score: 32.15

Turkcell

Score: 25.33

LC Waikiki

Score: 23.91

Besiktas

Score: 23.27

Alpha Industries

Score: 21.37

Galatasaray

Score: 19.64

DeFacto

Score: 19.11

Fenerbahce

Score: 18.51

Turkish Airlines

Score: 18.44

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Top Brand Affinities

Brand	Category	Score
Les Benjamins		161.18
Koton		51.34
Vakko		35.69
Beymen		32.15
Turkcell		25.33
LC Waikiki		23.91
Besiktas		23.27
Alpha Industries		21.37
Galatasaray		19.64
DeFacto		19.11
Fenerbahce		18.51
Turkish Airlines		18.44
Damat		16.63
Tofas		15.69
Vodafone		11.95
Efteling		10.43
Pull&Bear		9.50
Trabzonspor		9.11
OOTD Magazine		8.94
Maybach		6.91
Foot Locker		6.74
Ableton		6.60
Emporio Armani		6.46
Pioneer		6.33
Dsquared		6.29
Hugo Boss		5.70
BRABUS		5.24
KARL LAGERFELD		4.96
Opel		4.41
Bershka		4.24
Moncler		4.03
UEFA		3.80
Stradivarius		3.76
Hennessy		3.72
Hublot		3.66
Lacoste		3.64
Armani		3.58
ASOS		3.41
BALMAIN		3.36
GIVENCHY		3.35
Hilton		3.21
Mercedes-Benz		2.94
TOM FORD		2.94
The North Face		2.92
Zara		2.87
Moschino		2.86
Peugeot		2.85
Valentino		2.84
Fila		2.78
Beats Electronics		2.70