Mura Masa
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
791,304
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:54:45 UTC
Genres
Biography
Mura Masa reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily male (61%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 18,920 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ableton, Mixcloud, GENTLE MONSTER suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 791,304 · Engagements 2,890 · Rate 0.4% Posts 227 · Views 34,220 · Avg Likes 2,847 · Avg Comments 63 · Avg Views 34,220 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 29% 13-17: 8% 35-44: 4% |
Largest: 18-24 (58%); next: 25-34 (29%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (18%) UNITED KINGDOM (10%) BRAZIL (6%) FRANCE (4%) INDONESIA (3%) |
Top regions: UNITED STATES (18%), UNITED KINGDOM (10%), BRAZIL (6%) |
| Platform Engagement | Instagram: 2,234 avg likes/post · Tiktok: 15,300 avg views/post · Youtube: 18,920 avg views/post | Best reach: Youtube 18,920 avg views; best engagement: Instagram 2,234 avg likes |
Top Brand Affinities
Ableton
Mixcloud
GENTLE MONSTER
MOOG
Akai
Pioneer
Alexander Wang
JACQUEMUS
Jean Paul Gaultier
Marni
SoundCloud
Acne Studios
| Brand | Category | Score |
|---|---|---|
| Ableton | 28.99 | |
| Mixcloud | 22.87 | |
| GENTLE MONSTER | 16.05 | |
| MOOG | 15.88 | |
| Akai | 14.00 | |
| Pioneer | 12.25 | |
| Alexander Wang | 11.90 | |
| JACQUEMUS | 11.45 | |
| Jean Paul Gaultier | 10.42 | |
| Marni | 10.34 | |
| SoundCloud | 9.74 | |
| Acne Studios | 9.53 | |
| Tate Modern | 8.29 | |
| Lollapalooza | 7.75 | |
| Coachella | 7.58 | |
| Amazon Music | 7.33 | |
| Atmos | 7.32 | |
| Vauxhall | 6.97 | |
| Maison Margiela | 6.88 | |
| Kodak | 6.63 | |
| Beats Electronics | 6.35 | |
| Champion | 5.86 | |
| Loewe | 5.77 | |
| Selfridges | 5.72 | |
| Stüssy | 5.53 | |
| Vivienne Westwood | 5.40 | |
| Urban Outfitters | 5.34 | |
| Dr. Martens | 5.19 | |
| Spotify Music | 5.13 | |
| ASOS | 4.99 | |
| Tomorrowland | 4.80 | |
| Alexander McQueen | 4.51 | |
| Moncler | 3.96 | |
| Miu Miu | 3.84 | |
| Carhartt | 3.66 | |
| Summit Entertainment | 3.63 | |
| Polaroid | 3.51 | |
| Leica | 3.49 | |
| Pull&Bear | 3.44 | |
| MTV | 3.38 | |
| Fujifilm | 3.35 | |
| The North Face | 3.35 | |
| Supreme | 3.32 | |
| Topshop | 3.25 | |
| Olympus | 2.96 | |
| Aperol | 2.77 | |
| Showtime | 2.77 | |
| Vans | 2.72 | |
| Hennessy | 2.65 | |
| Sunnies Studios | 2.65 |
Official Profiles
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LoginArtist: Mura Masa
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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