Muna

Muna — pop artist from US.

MUNA, comprised of lead singer/songwriter Katie Gavin, guitarist/keyboardist/producer Naomi McPherson, and guitarist Josette Maskin, have the magical ability…

Influence: 59.91% Fanbase: 45.49% Trending: 67.12% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 23.31% • Very Strong

As of 2025-09-09

625,920

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:48 UTC

Genres

popdance poppopindie poptimismindie popmetropopolisla popr&b, funk & soulvapor soulalternativealt zalternativeelectronicelectropopdance

Biography

MUNA, comprised of lead singer/songwriter Katie Gavin, guitarist/keyboardist/producer Naomi McPherson, and guitarist Josette Maskin, have the magical ability to infuse joy into even the most challenging times. With a decade of friendship and a deep understanding of pain and longing as queer and minority artists, MUNA's music resonates with authenticity and empowerment. Despite embracing pain as a crucial part of their artistry, the band's latest work also celebrates the radical power of bliss, offering a sense of fun and hope during difficult times.

Top Brand Affinities

Report Date: 2025-09-09

Muna resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily female (61%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (30,700 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Live Nation, Glossier, Amazon Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Muna score 4.50% — Very Strong bucket.

Brand: Live NationBrand: GlossierBrand: Amazon Music

Followers:625,920

Engagements:28,136

Rate:4.5%

Posts:733

Avg Likes:27,991

Avg Comments:133

Avg Views:42,662

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 625,920 · Engagements 28,136 · Rate 4.5% Posts 733 · Views 42,662 · Avg Likes 27,991 · Avg Comments 133 · Avg Views 42,662	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 30% 35-44: 8% 13-17: 7%	Largest: 18-24 (53%); next: 25-34 (30%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED STATES (44%) UNITED KINGDOM (9%) BRAZIL (6%) CANADA (5%) AUSTRALIA (4%)	Top regions: UNITED STATES (44%), UNITED KINGDOM (9%), BRAZIL (6%)
Platform Engagement	Instagram: 25,115 avg likes/post · Tiktok: 30,700 avg views/post · Youtube: 11,962 avg views/post	Best reach: Tiktok 30,700 avg views; best engagement: Instagram 25,115 avg likes

Top Brand Affinities

Live Nation

Score: 23.31

Glossier

Score: 16.79

Amazon Music

Score: 11.68

All Saints

Score: 10.40

Madewell

Score: 9.74

Coachella

Score: 8.47

Lollapalooza

Score: 7.77

Free People

Score: 7.08

Urban Outfitters

Score: 6.76

Barbie

Score: 6.75

Ableton

Score: 6.58

Verizon

Score: 6.57

Brand	Category	Score
Live Nation		23.31
Glossier		16.79
Amazon Music		11.68
All Saints		10.40
Madewell		9.74
Coachella		8.47
Lollapalooza		7.77
Free People		7.08
Urban Outfitters		6.76
Barbie		6.75
Ableton		6.58
Verizon		6.57
iHeartRadio Music Awards		6.01
Dr. Martens		5.72
Showtime		5.55
Spotify Music		5.52
Anthropologie		5.29
Paramount Pictures		4.83
Gillette		4.78
Coach		4.68
Kickstarter		4.65
ASOS		4.51
Taco Bell		4.47
Tinder		4.25
Polaroid		4.20
Abercrombie & Fitch		3.78
NBC		3.77
Emporium		3.77
Coors		3.65
SoundCloud		3.64
NORDSTROM		3.64
American Eagle		3.59
Bethesda Softworks		3.51
Airbnb		3.35
MTV		3.30
Lululemon Athletica		3.11
Guinness		3.10
Fenty beauty		3.03
Topshop		2.97
Marc Jacobs		2.91
Target		2.88
Busch		2.88
Lush		2.86
Tesco		2.73
BBC		2.70
Vogue		2.63
AMC		2.43
NYX Cosmetics		2.40
Chrysler		2.36
HBO		2.32