Mula B

Mula B — hip-hop & rap artist from NL.

I am not normal, but you already knew that.

Influence: 51.16% Fanbase: 30.42% Trending: 61.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Albert Heijn • 49.19% • Very Strong

As of 2025-09-08

298,513

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:02:41 UTC

Genres

hip-hop & raphip-hop/rapdutch hip hopdutch rap pophip hoptrap

Biography

I am not normal, but you already knew that.

Top Brand Affinities

Report Date: 2025-09-08

Mula B resonates with 18-24 & 25-34 audiences and sustains presence in NETHERLANDS, BELGIUM, MOROCCO. The demographic is heavily male (76%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 24,600 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Albert Heijn, Efteling, Rabobank maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mula B score 0.82% — Low bucket.

Brand: Albert HeijnBrand: EftelingBrand: Rabobank

Followers:298,513

Engagements:2,455

Rate:0.8%

Posts:130

Avg Likes:2,379

Avg Comments:76

Avg Views:27,826

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 298,513 · Engagements 2,455 · Rate 0.8% Posts 130 · Views 27,826 · Avg Likes 2,379 · Avg Comments 76 · Avg Views 27,826	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 13-17: 7% 35-44: 6%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	NETHERLANDS (62%) BELGIUM (21%) MOROCCO (5%) UNITED STATES (3%) FRANCE (2%)	Top regions: NETHERLANDS (62%), BELGIUM (21%), MOROCCO (5%)
Platform Engagement	Instagram: 2,003 avg likes/post · Tiktok: 24,600 avg views/post · Youtube: 3,226 avg views/post	Best reach: Tiktok 24,600 avg views; best engagement: Instagram 2,003 avg likes

Top Brand Affinities

Albert Heijn

Score: 49.19

Efteling

Score: 41.69

Rabobank

Score: 38.18

Suitsupply

Score: 25.14

Amstel

Score: 22.64

Dsquared

Score: 21.31

Hema

Score: 14.35

KLM

Score: 13.03

Stone Island

Score: 11.61

Zalando

Score: 11.08

Grey Goose

Score: 9.90

Moncler

Score: 8.71

Brand	Category	Score
Albert Heijn		49.19
Efteling		41.69
Rabobank		38.18
Suitsupply		25.14
Amstel		22.64
Dsquared		21.31
Hema		14.35
KLM		13.03
Stone Island		11.61
Zalando		11.08
Grey Goose		9.90
Moncler		8.71
Pioneer		8.20
Moët & Chandon		7.81
BRABUS		6.92
Christian Louboutin		6.24
Tomorrowland		5.20
The North Face		4.96
Ableton		4.94
Dr. Martens		4.90
Spotify Music		4.38
Carhartt		4.35
ASOS		4.32
KENZO		4.18
Beats Electronics		4.13
SoundCloud		4.03
Bacardi		4.02
Rolex		4.00
BALMAIN		3.81
Pull&Bear		3.79
Hennessy		3.74
Louis Vuitton		3.60
Aston Martin		3.59
Philips		3.54
Rover		3.41
Bugatti		3.29
Gucci		3.22
Urban Outfitters		3.22
Cartier		3.21
Citroen		3.07
Polo Ralph Lauren		3.06
Stüssy		3.04
Fendi		3.00
Kodak		2.96
Land Rover		2.91
Tommy Hilfiger		2.86
McLaren		2.83
Porsche		2.78
Emporium		2.77
Supreme		2.77