Mudhoney
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
114,271
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:37:41 UTC
Genres
Biography
After their initial success with Sub Pop Records, Mudhoney navigated the changing music landscape, including a major-label deal and lineup changes. Despite facing challenges in the industry, the band maintained their distinctive sound and live prowess. Through various lineup adjustments and label shifts, Mudhoney's commitment to their music remained unwavering, as demonstrated by their recent releases like Digital Garbage and Plastic Eternity, showcasing an experimental edge while staying true to their grunge roots.
Mudhoney cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, BRAZIL, ITALY. A heavily male (81%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,864 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ampeg, MOOG, Akg, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 114,271 · Engagements 907 · Rate 0.8% Posts 889 · Views 2,864 · Avg Likes 897 · Avg Comments 30 · Avg Views 2,864 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 25% 35-44: 22% 45-64: 11% |
Largest: 25-34 (38%); next: 18-24 (25%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (29%) BRAZIL (14%) ITALY (6%) UNITED KINGDOM (5%) CANADA (4%) |
Top regions: UNITED STATES (29%), BRAZIL (14%), ITALY (6%) |
| Platform Engagement | Instagram: 801 avg likes/post · Youtube: 2,864 avg views/post | Best reach: Youtube 2,864 avg views; best engagement: Instagram 801 avg likes |
Top Brand Affinities
Ampeg
MOOG
Akg
Movistar
Mixcloud
Pro Tools
Amazon Music
MTV
Lollapalooza
Paramount Pictures
Spotify Music
Ableton
| Brand | Category | Score |
|---|---|---|
| Ampeg | 78.94 | |
| MOOG | 29.12 | |
| Akg | 17.86 | |
| Movistar | 13.91 | |
| Mixcloud | 12.40 | |
| Pro Tools | 11.00 | |
| Amazon Music | 8.56 | |
| MTV | 8.28 | |
| Lollapalooza | 7.15 | |
| Paramount Pictures | 6.94 | |
| Spotify Music | 6.63 | |
| Ableton | 6.57 | |
| Pilsner Urquell | 6.41 | |
| Pacific Northwest Wonderland | 5.49 | |
| Sega | 5.43 | |
| Volcom | 5.35 | |
| Columbia Pictures | 4.56 | |
| Kickstarter | 4.49 | |
| Jaguar | 4.37 | |
| Warner Bros | 4.10 | |
| SoundCloud | 4.03 | |
| Comedy Central | 3.72 | |
| Itaipava | 3.71 | |
| Dr. Martens | 3.62 | |
| Campari | 3.59 | |
| Leica | 3.46 | |
| Cadillac | 3.24 | |
| Kodak | 3.23 | |
| Polaroid | 3.13 | |
| Budweiser | 3.08 | |
| NHL | 2.94 | |
| Emporium | 2.91 | |
| Showtime | 2.91 | |
| Guinness | 2.80 | |
| Beats Electronics | 2.73 | |
| BBC | 2.72 | |
| Coachella | 2.61 | |
| Star Wars | 2.58 | |
| NBC | 2.57 | |
| Nickelodeon | 2.54 | |
| Jack Daniels | 2.40 | |
| Vans | 2.36 | |
| Nintendo | 2.29 | |
| Matrix | 2.26 | |
| WWE | 2.24 | |
| Snoopy And The Peanuts Gang | 2.21 | |
| Philips | 2.19 | |
| Fujifilm | 2.19 | |
| Chrysler | 2.07 | |
| Pepsi | 1.92 |
Official Profiles
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LoginArtist: Mudhoney
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 05:00 UTC | Mudhoney | Neptune Theatre | Seattle, United States |















