Muddy Monk

Muddy Monk — pop artist from CH.

Guillaume Dietrich, also known as Muddy Monk, hails from Fribourg, Switzerland. While initially gaining recognition as a producer and featuring on the 2017 hit…

Influence: 49.32% Fanbase: 22.32% Trending: 62.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Courrèges • 59.39% • Very Strong

As of 2025-09-09

50,080

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:08:28 UTC

Genres

popfrench indie popindie poppopalternativealternativeelectronicfrench indietronica

Biography

Guillaume Dietrich, also known as Muddy Monk, hails from Fribourg, Switzerland. While initially gaining recognition as a producer and featuring on the 2017 hit "Le Code" with Ichon, Myth Syzer, and Bonnie Banane, Muddy Monk's current musical direction leans towards a unique blend of synth-pop and romantic variety, sung in French. His songs revolve around themes of adventure, love, violence, and the pursuit of a fulfilling life, all reflecting his personal journey of overcoming anxieties with a lyrical approach reminiscent of the legendary Christophe, who was associated with the label Les Disques Motors.

Muddy Monk's music captures a fusion of mechanical and desperate lyricism, drawing parallels to his passion for powerful motorcycles and the thematic exploration of his songs. Through his work, he delves into the complexities of life and emotions with a style that speaks to both personal introspection and a broader cultural narrative, infusing his music with a sense of depth and sincerity that resonates with listeners.

Top Brand Affinities

Report Date: 2025-09-09

Muddy Monk reaches 18-24 & 25-34 audiences concentrated in FRANCE, UNITED STATES, SWITZERLAND. The demographic tilt is heavily male (64%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 2,552 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Courrèges, Accor Hotels, Monoprix suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Muddy Monk score 2.83% — Strong bucket.

Brand: CourrègesBrand: Accor HotelsBrand: Monoprix

Followers:50,080

Engagements:1,417

Rate:2.8%

Posts:88

Avg Likes:1,413

Avg Comments:16

Avg Views:2,552

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 50,080 · Engagements 1,417 · Rate 2.8% Posts 88 · Views 2,552 · Avg Likes 1,413 · Avg Comments 16 · Avg Views 2,552	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 36% 35-44: 7% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (36%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	FRANCE (62%) UNITED STATES (6%) SWITZERLAND (4%) BELGIUM (3%) UNITED KINGDOM (2%)	Top regions: FRANCE (62%), UNITED STATES (6%), SWITZERLAND (4%)
Platform Engagement	Instagram: 1,374 avg likes/post · Youtube: 2,552 avg views/post	Best reach: Youtube 2,552 avg views; best engagement: Instagram 1,374 avg likes

Top Brand Affinities

Courrèges

Score: 59.39

Accor Hotels

Score: 44.13

Monoprix

Score: 32.86

Ricard

Score: 24.56

MOOG

Score: 24.15

Ableton

Score: 16.53

JACQUEMUS

Score: 15.79

Jean Paul Gaultier

Score: 14.35

Kodak

Score: 13.40

Sandro

Score: 13.02

Galeries Lafayette

Score: 12.38

Akai

Score: 12.32

Brand	Category	Score
Courrèges		59.39
Accor Hotels		44.13
Monoprix		32.86
Ricard		24.56
MOOG		24.15
Ableton		16.53
JACQUEMUS		15.79
Jean Paul Gaultier		14.35
Kodak		13.40
Sandro		13.02
Galeries Lafayette		12.38
Akai		12.32
Garnier		11.63
Longchamp		10.10
Acne Studios		9.78
Evian		9.66
Tate Modern		8.75
SoundCloud		8.28
Olympus		6.52
Maison Margiela		6.43
Carhartt		6.13
Lacoste		5.54
Leica		5.35
KARL LAGERFELD		5.13
Vivienne Westwood		5.12
Loewe		5.07
Fujifilm		5.04
Montblanc		5.02
Arezzo		5.00
Polaroid		4.47
Cartier		4.36
Lollapalooza		4.34
Dr. Martens		4.19
Yves Saint Laurent		3.59
Miu Miu		3.58
Urban Outfitters		3.35
Spotify Music		3.30
Summit Entertainment		3.27
Stüssy		3.19
KENZO		3.18
Peugeot		3.12
Beats Electronics		3.08
Hermès		3.07
Pantone Inc		2.95
Citroen		2.88
ASOS		2.80
ASICS		2.77
Tinder		2.69
Pull&Bear		2.65
Renault		2.64