Mtume
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
47,100
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-29 13:07:45 UTC
Genres
Biography
The five Mtume band albums, including Kiss This World Goodbye and Juicy Fruit, produced 11 charting singles and showcased the band's evolution from funky big-band sounds to intimate machine soul. Mtume's "sophisti-funk" sound, also seen in his production work for artists like Phyllis Hyman, continues to influence modern music, with artists like Notorious B.I.G. sampling Mtume's work. James Mtume passed away on January 9, 2022, leaving behind a legacy ripe for discovery by younger audiences.
Mtume speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, UNITED KINGDOM, FRANCE. Composition is female-leaning (51%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (3,672,849 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 47,100 · Engagements 74,779 · Rate 158.8% Posts 4 · Views 3,672,849 · Avg Likes 72,012 · Avg Comments 3,797 · Avg Views 3,672,849 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 35-44: 30% 18-24: 16% 45-64: 13% |
Largest: 25-34 (39%); next: 35-44 (30%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED STATES (74%) UNITED KINGDOM (5%) FRANCE (3%) BRAZIL (3%) ITALY (1%) |
Top regions: UNITED STATES (74%), UNITED KINGDOM (5%), FRANCE (3%) |
| Platform Engagement | Youtube: 3,672,849 avg views/post | Best reach: Youtube 3,672,849 avg views; best engagement: Youtube 72,012 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
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Official Profiles
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LoginArtist: Mtume
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
