Mthunzi

Mthunzi — pop artist from ZA.

Born as Njabulo Mthunzi Ndimande in Hammersdale, Mthunzi's second name, given by his grandfather, symbolizes a place of rest for maidens. Encouraged by his…

Influence: 51.89% Fanbase: 28.84% Trending: 63.42% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 271.97% • Very Strong

As of 2025-09-09

149,539

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:40 UTC

Genres

poppopsouth african popelectronicsouth african pop danceafricanafro soul

Biography

Born as Njabulo Mthunzi Ndimande in Hammersdale, Mthunzi's second name, given by his grandfather, symbolizes a place of rest for maidens. Encouraged by his late mother from a young age, he developed confidence through singing, drawing inspiration from artists like Whitney Houston. Despite the challenges of his community's history, Mthunzi's upbringing in Hammersdale laid the foundation for his later success. In 2018, he connected with producer Sanele Sithole, also known as Sun-El Musician, marking a turning point in his career. Refusing to be confined by genres, Mthunzi blends different styles to create his unique sound, showcasing his versatility and creativity in music.

Top Brand Affinities

Report Date: 2025-09-09

Mthunzi connects with 25-34 & 18-24 audiences and shows durable traction across SOUTH AFRICA, BOTSWANA, NAMIBIA. With a heavily male (76%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 446,146 avg views per post; Youtube adds dependable engagement depth. Overlap with Standard Bank, Woolworths, Pioneer highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Mthunzi moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mthunzi score 8.49% — Very Strong bucket.

Brand: Standard BankBrand: WoolworthsBrand: Pioneer

Followers:149,539

Engagements:12,703

Rate:8.5%

Posts:113

Avg Likes:12,278

Avg Comments:331

Avg Views:482,246

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 149,539 · Engagements 12,703 · Rate 8.5% Posts 113 · Views 482,246 · Avg Likes 12,278 · Avg Comments 331 · Avg Views 482,246	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 44% 35-44: 4% 13-17: 2%	Largest: 25-34 (49%); next: 18-24 (44%)
Gender Split	Female: 25% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	SOUTH AFRICA (66%) BOTSWANA (5%) NAMIBIA (5%) UNITED STATES (3%) ZIMBABWE (3%)	Top regions: SOUTH AFRICA (66%), BOTSWANA (5%), NAMIBIA (5%)
Platform Engagement	Instagram: 3,374 avg likes/post · Tiktok: 36,100 avg views/post · Youtube: 446,146 avg views/post	Best reach: Youtube 446,146 avg views; best engagement: Youtube 6,393 avg likes

Top Brand Affinities

Standard Bank

Score: 271.97

Woolworths

Score: 62.95

Pioneer

Score: 9.80

Ellesse

Score: 9.05

shein

Score: 7.26

Champion

Score: 6.91

Hennessy

Score: 6.90

Herbalife

Score: 6.39

Moët & Chandon

Score: 5.89

SheInside

Score: 5.89

Kappa

Score: 5.58

Colgate

Score: 5.29

Brand	Category	Score
Standard Bank		271.97
Woolworths		62.95
Pioneer		9.80
Ellesse		9.05
shein		7.26
Champion		6.91
Hennessy		6.90
Herbalife		6.39
Moët & Chandon		5.89
SheInside		5.89
Kappa		5.58
Colgate		5.29
H&M		5.08
Nivea		4.57
SoundCloud		4.39
Steve Madden		4.08
Puma		3.51
Lacoste		3.46
MTV		3.46
FOREX		3.39
Spotify Music		3.00
Zara		2.98
Beats Electronics		2.47
Heineken		2.46
Emporium		2.39
New Balance		2.38
Nike		2.36
Huawei		2.24
Garnier		2.22
Vans		2.10
FashionNova		2.09
The North Face		2.09
Timberland		1.92
Sprite		1.56
Versace		1.53
Guess		1.53
Red Bull		1.47
Adidas		1.33
Maybelline		1.31
Levi's		1.27
Balenciaga		1.26
Mercedes-Benz		1.22
Louis Vuitton		1.19
Hyundai		1.16
Converse		1.12
Volkswagen		1.09
Vogue		1.06
Gucci		1.04
musical.ly		1.02
Coca-Cola		1.00