Mt. Joy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
535,928
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:33:29 UTC
Genres
Biography
As they prepare to release their fourth LP, "Hope We Have Fun," on May 30, Mt. Joy reflects on their journey together, culminating in unforgettable moments and a profound sense of achievement. The album encapsulates the band's shared experiences, celebrating their hard work, resilience, and the bonds that have carried them through the highs and lows of their musical career.
Mt. Joy is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, CANADA, BRAZIL. The audience is heavily male (61%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (9,776 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to SoulCycle, Coors, Lollapalooza points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 535,928 · Engagements 9,121 · Rate 1.7% Posts 1,415 · Views 19,006 · Avg Likes 9,068 · Avg Comments 70 · Avg Views 19,006 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 31% 35-44: 11% 45-64: 6% |
Largest: 18-24 (46%); next: 25-34 (31%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (63%) CANADA (8%) BRAZIL (5%) UNITED KINGDOM (3%) SOUTH AFRICA (2%) |
Top regions: UNITED STATES (63%), CANADA (8%), BRAZIL (5%) |
| Platform Engagement | Instagram: 7,993 avg likes/post · Tiktok: 9,230 avg views/post · Youtube: 9,776 avg views/post | Best reach: Youtube 9,776 avg views; best engagement: Instagram 7,993 avg likes |
Top Brand Affinities
SoulCycle
Coors
Lollapalooza
Barstool Sports
Free People
Madewell
Verizon
Gillette
Margaritaville
Busch
Taco Bell
Pacific Northwest Wonderland
| Brand | Category | Score |
|---|---|---|
| SoulCycle | 16.92 | |
| Coors | 13.11 | |
| Lollapalooza | 11.66 | |
| Barstool Sports | 11.35 | |
| Free People | 10.81 | |
| Madewell | 10.61 | |
| Verizon | 10.42 | |
| Gillette | 7.76 | |
| Margaritaville | 7.68 | |
| Busch | 7.05 | |
| Taco Bell | 6.57 | |
| Pacific Northwest Wonderland | 6.51 | |
| Budweiser | 6.32 | |
| Coachella | 6.10 | |
| Anthropologie | 5.92 | |
| Heinz | 5.85 | |
| Kroger | 5.58 | |
| Bud Light | 5.30 | |
| Chick-fil-A | 5.03 | |
| Urban Outfitters | 4.62 | |
| Showtime | 4.60 | |
| Lululemon Athletica | 4.55 | |
| Guinness | 4.33 | |
| Chrysler | 4.09 | |
| Holden | 4.06 | |
| Target | 4.04 | |
| Sunnies Studios | 3.89 | |
| Gatorade | 3.74 | |
| American Eagle | 3.67 | |
| Abercrombie & Fitch | 3.67 | |
| Paramount Pictures | 3.65 | |
| Philips | 3.63 | |
| Spotify Music | 3.61 | |
| Airbnb | 3.52 | |
| Tinder | 3.46 | |
| NHL | 3.21 | |
| Carhartt | 3.19 | |
| OLD NAVY | 3.16 | |
| The Olympic Games | 3.06 | |
| Cadillac | 2.89 | |
| Chipotle Mexican Grill | 2.87 | |
| ESPN | 2.83 | |
| Polaroid | 2.81 | |
| The North Face | 2.81 | |
| Kodak | 2.80 | |
| Dr. Martens | 2.66 | |
| Nickelodeon | 2.63 | |
| Aperol | 2.60 | |
| Walmart | 2.53 | |
| Hollister Co | 2.22 |
Official Profiles
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LoginArtist: Mt. Joy
The map shows every radio station that aired Mt. Joy today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-16)
Total: 6,580,820
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
5,933,913 | 90.17% |
| [+] |
Last.fm |
646,907 | 9.83% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-05 19:00 UTC | Laneway Festival 2026 | Western Springs Stadium and Park | Auckland, New Zealand | — |
| 2026-02-10 04:00 UTC | Mt. Joy | Enmore Theatre | Sydney, Australia | |
| 2026-02-11 03:00 UTC | Mt. Joy | Forum Melbourne | Melbourne, Australia | |
| 2026-02-14 08:00 UTC | Laneway Festival 2026 | Adelaide Showgrounds Farmers Market | Adelaide, Australia | — |
| 2026-03-28 02:00 UTC | Mt. Joy | Eventim Apollo | London, United Kingdom |
