mrld

mrld — pop artist from PH.

Meriel de Jesus, known as mrld, is a singer-songwriter from the Philippines who blends acoustic pop and mellow sounds to express emotions through her music.…

Influence: 53.80% Fanbase: 37.88% Trending: 61.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 61.89% • Very Strong

As of 2025-09-09

245,606

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:01 UTC

Genres

poppoppinoy indieindie popasianopmkundimanfolk & traditionalsinger/songwriter

Biography

Meriel de Jesus, known as mrld, is a singer-songwriter from the Philippines who blends acoustic pop and mellow sounds to express emotions through her music. She is versatile in different genres and looks forward to releasing more pop music. Meriel has evolved from covering songs on social media to writing and releasing her own music, gaining recognition and connecting with listeners emotionally through her songs that are filled with metaphors and poignant lyrics.

For Meriel, music is not about fame but about resonating with people's emotions indirectly through her storytelling and songwriting. Despite her young age, she aims to leave a lasting impact on her audience and inspire others to pursue their dreams, emphasizing that success takes time and dedication. Through her songs, she strives to touch hearts and share her experiences in a way that feels wise and relatable.

Top Brand Affinities

Report Date: 2025-09-09

mrld speaks to 18-24 & 25-34 audiences with measurable traction in PHILIPPINES, UNITED STATES, INDONESIA. Composition is heavily female (62%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (24,049 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Penshoppe, Alden, Jollibee, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist mrld score 10.92% — Very Strong bucket.

Brand: PenshoppeBrand: AldenBrand: Jollibee

Followers:245,606

Engagements:26,827

Rate:10.9%

Posts:82

Avg Likes:26,715

Avg Comments:204

Avg Views:24,049

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 245,606 · Engagements 26,827 · Rate 10.9% Posts 82 · Views 24,049 · Avg Likes 26,715 · Avg Comments 204 · Avg Views 24,049	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 17% 13-17: 17% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (17%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	PHILIPPINES (90%) UNITED STATES (2%) INDONESIA (2%) INDIA (1%) MALAYSIA (1%)	Top regions: PHILIPPINES (90%), UNITED STATES (2%), INDONESIA (2%)
Platform Engagement	Instagram: 25,409 avg likes/post · Youtube: 24,049 avg views/post	Best reach: Youtube 24,049 avg views; best engagement: Instagram 25,409 avg likes

Top Brand Affinities

Penshoppe

Score: 61.89

Alden

Score: 24.90

Jollibee

Score: 22.15

THEFACESHOP

Score: 20.73

Yakult

Score: 11.37

Bare Escentuals

Score: 9.47

UNIQLO

Score: 6.28

Sunnies Studios

Score: 6.10

Gundam

Score: 5.71

Eudora

Score: 4.80

Nestlé

Score: 4.56

Coach

Score: 4.31

Brand	Category	Score
Penshoppe		61.89
Alden		24.90
Jollibee		22.15
THEFACESHOP		20.73
Yakult		11.37
Bare Escentuals		9.47
UNIQLO		6.28
Sunnies Studios		6.10
Gundam		5.71
Eudora		4.80
Nestlé		4.56
Coach		4.31
Pfizer		3.65
KitKat		3.48
Maybelline		3.47
Pringles		3.27
Stüssy		3.24
Faber-Castell		3.16
Preloved		2.39
Polaroid		2.37
Kylie Cosmetics		2.36
Fujifilm		2.35
Spotify Music		2.33
shein		2.21
H&M		2.01
Adobe		1.95
KENZO		1.93
Snapseed		1.91
Coachella		1.75
SheInside		1.74
Under Armour		1.62
Starbucks		1.61
Ferrero		1.60
McDonald's		1.49
Bershka		1.48
NYX Cosmetics		1.47
Levi's		1.44
KFC		1.43
CBS Television Studios		1.35
Mitsubishi Motors		1.29
Pepsi		1.27
Forever 21		1.26
Guess		1.23
CBS		1.19
Versace		1.19
New Balance		1.15
Tiffany & Co		1.08
Pandora		1.06
Los Angeles Lakers		1.02
L'Oréal Paris		1.00