Mr. Vegas

Mr. Vegas — pop artist from JM.

Mr. Vegas, originally nicknamed for his soccer skills, transitioned from cover tunes to dancehall success despite early setbacks. After a physical altercation…

Influence: 61.74% Fanbase: 44.90% Trending: 70.15% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 22.77% • Very Strong

As of 2025-09-08

614,005

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:13:23 UTC

Genres

poppanamanian popreggaedancehallreggaereggae fusionroots reggaeafricanazontolatinsoca

Biography

Mr. Vegas, originally nicknamed for his soccer skills, transitioned from cover tunes to dancehall success despite early setbacks. After a physical altercation with a producer, Vegas adapted his style to include more toasting, leading to hits like "Nike Air" and "Heads High." His career evolved with collaborations and hit singles, culminating in his decision to retire in 2008 before returning to music in 2012 with his own label and a series of cover albums. Vegas later embraced Christianity, releasing gospel music like "Soul Therapy" in 2017.

Top Brand Affinities

Report Date: 2025-09-08

Mr. Vegas performs best with fans in the 18-24 range, concentrated in UNITED STATES, FRANCE, KENYA. Audience composition is male-leaning (52%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 1,388 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Live Nation, Amazon Music, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Mr. Vegas is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mr. Vegas score 0.11% — Low bucket.

Brand: MixcloudBrand: Live NationBrand: Amazon Music

Followers:614,005

Engagements:698

Rate:0.1%

Posts:419

Avg Likes:692

Avg Comments:40

Avg Views:1,388

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 614,005 · Engagements 698 · Rate 0.1% Posts 419 · Views 1,388 · Avg Likes 692 · Avg Comments 40 · Avg Views 1,388	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 39% 35-44: 9% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (39%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (26%) FRANCE (8%) KENYA (8%) UNITED KINGDOM (6%) JAMAICA (6%)	Top regions: UNITED STATES (26%), FRANCE (8%), KENYA (8%)
Platform Engagement	Instagram: 653 avg likes/post · Youtube: 1,388 avg views/post	Best reach: Youtube 1,388 avg views; best engagement: Instagram 653 avg likes

Top Brand Affinities

Mixcloud

Score: 22.77

Live Nation

Score: 21.13

Amazon Music

Score: 14.30

Jetblue Airways

Score: 13.15

Clarks

Score: 12.94

Hennessy

Score: 12.15

Pioneer

Score: 9.36

iHeartRadio Music Awards

Score: 7.96

Bim

Score: 7.74

SoundCloud

Score: 7.61

CNN

Score: 7.21

Margaritaville

Score: 5.73

Brand	Category	Score
Mixcloud		22.77
Live Nation		21.13
Amazon Music		14.30
Jetblue Airways		13.15
Clarks		12.94
Hennessy		12.15
Pioneer		9.36
iHeartRadio Music Awards		7.96
Bim		7.74
SoundCloud		7.61
CNN		7.21
Margaritaville		5.73
American Airlines		5.38
MTV		4.38
Beats Electronics		4.09
Bacardi		4.02
Spotify Music		3.96
NBC		3.88
FashionNova		3.65
ESPN		3.27
Paramount Pictures		2.83
Kodak		2.79
NBA		2.71
Los Angeles Lakers		2.67
ASOS		2.54
Versace		2.50
Fila		2.45
Timberland		2.44
Guinness		2.42
Tomorrowland		2.42
Matrix		2.38
Fenty beauty		2.37
musical.ly		2.37
Lacoste		2.17
NFL		2.08
Jack Daniels		1.99
Universal		1.88
The Olympic Games		1.88
Polo Ralph Lauren		1.86
Puma		1.86
Target		1.84
Fendi		1.83
Pandora		1.81
Forever 21		1.76
Heineken		1.71
New Balance		1.68
Warner Bros		1.67
BBC		1.65
FOREX		1.61
shein		1.59