Mr. Rain Brand Affinity ranks highest Elisabetta Franchi at 32.07% . Very Strong. Score DMDB 55.33% | Fanbase 41.02%

Mr. Rain — pop artist from IT.

Born in 1991, Mr.Rain, also known as Mattia Balardi, is an Italian singer-songwriter, rapper, and producer. Influenced by Eminem and the national and…

Mr. Rain

Established

Country: IT | Gender: male | Artist ID: 11e81bbc-9f5d-70a8-81d7-a0369fe50396

Find Artist

Genres

popitalian pophip-hop & raphip-hop/rap

Influential: 55.33% Fanbase: 41.02% Trending: 62.49%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Elisabetta Franchi • 32.07% • Very Strong

As of 2025-09-09

819,493

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 55.33% | Fanbase 41.02% | Trending 62.49% | CAREER STAGE: MID_LEVEL

Biography

Born in 1991, Mr.Rain, also known as Mattia Balardi, is an Italian singer-songwriter, rapper, and producer. Influenced by Eminem and the national and international hip hop scene, he finds inspiration in rainy weather. In 2011, he released his debut mixtape 'Time 2 Eat' after writing his initial pieces in 2009. His first official album, 'Memories', was self-produced and released in 2015, featuring hits like 'Carillon' and 'Tutto Quello che Ho', both achieving Platinum status.

Continuing his success, Mr.Rain released singles like 'I grandi non piangono mai' and 'Ipernova', both reaching Platinum status in 2017. His album "Petrichor" in 2021, including tracks like "Fiori di Chernobyl" and "9.3", received Platinum certifications. In 2022, he released his third album "Fragile", followed by a notable third-place finish at the 2023 Sanremo Festival with the hit "Supereroi", which quickly achieved six times Platinum status. In May 2023, he collaborated with Sangiovanni on the single 'La Fine del Mondo'.

Report Date: 2025-09-09

Mr. Rain connects with 18-24 & 25-34 audiences and shows durable traction across ITALY, UNITED STATES, SPAIN. With a heavily female (74%) audience, creative can confidently lean into identity and style cues. Content performance peaks on TikTok, where posts average strong engagement levels; Instagram adds dependable engagement depth. Overlap with Elisabetta Franchi, Warner Music, Intimissimi highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Mr. Rain moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mr. Rain score 0.00% — Low bucket.

Brand: Elisabetta FranchiBrand: Warner MusicBrand: Intimissimi

Followers:819,493

Engagements:0

Rate:0.0%

Posts:50

Avg Likes:0

Avg Comments:223

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 819,493 · Engagements 0 · Rate 0.0% Posts 50 · Views 0 · Avg Likes 0 · Avg Comments 223 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 41% 13-17: 7% 35-44: 5%	Largest: 18-24 (47%); next: 25-34 (41%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	ITALY (94%) UNITED STATES (1%) SPAIN (1%) UNITED KINGDOM (1%) SWITZERLAND (0%)	Top regions: ITALY (94%), UNITED STATES (1%), SPAIN (1%)
Platform Engagement	Instagram: 0 avg likes/post	No platform stats.

Top Brand Affinities

Elisabetta Franchi

Score: 32.07

Warner Music

Score: 29.62

Intimissimi

Score: 18.70

Napapijri

Score: 15.71

Superga

Score: 15.12

Alcott

Score: 14.61

Auchan

Score: 13.72

Calzedonia

Score: 11.99

Arezzo

Score: 11.19

Alfa Romeo

Score: 10.26

Miele

Score: 10.03

Selfiegram

Score: 9.31

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Top Brand Affinities

Brand	Category	Score
Elisabetta Franchi		32.07
Warner Music		29.62
Intimissimi		18.70
Napapijri		15.71
Superga		15.12
Alcott		14.61
Auchan		13.72
Calzedonia		11.99
Arezzo		11.19
Alfa Romeo		10.26
Miele		10.03
Selfiegram		9.31
Pull&Bear		8.33
Campari		6.46
Ryanair		5.64
Kiko		5.63
Polaroid		4.14
Moschino		3.89
Primark		3.70
ABC		3.61
Daniel Wellington		3.38
Bershka		3.17
Montblanc		3.09
Stradivarius		2.84
Ray-Ban		2.83
Valentino		2.70
Aperol		2.68
Carhartt		2.67
Tiffany		2.60
Universal		2.58
Dolce & Gabbana		2.56
Tomorrowland		2.55
Calvin Klein		2.46
Dr. Martens		2.45
Pizza Lover		2.33
Pandora		2.29
Levi's		2.27
Ducati		2.26
shein		2.22
Fila		2.17
Nutella		2.14
Fiat		2.07
Vans		2.05
Versace		2.04
Armani		2.02
Guess		1.99
Ferrari		1.95
musical.ly		1.91
Fendi		1.82
SheInside		1.78