Mr. Oizo

Mr. Oizo — alternative artist from FR.

Quentin Dupieux, known for his Levi's advert and hit single "Flat Beat" as Mr. Oizo, ventured into electronic music with a fresh, playful approach that stood…

Influence: 59.80% Fanbase: 44.34% Trending: 67.53% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 59.20% • Very Strong

As of 2025-09-09

193,518

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:06:53 UTC

Genres

alternativenew raveelectronicelectronicelectro housefilter housealternative danceninjaother electronic music

Biography

Quentin Dupieux, known for his Levi's advert and hit single "Flat Beat" as Mr. Oizo, ventured into electronic music with a fresh, playful approach that stood out from mainstream trends. His midtempo techno production featured distorted effects and a lovable yellow puppet, setting the stage for a string of innovative and influential releases in the left-field dance music scene. Dupieux's early career in short films and music videos paved the way for his unique style, drawing attention from notable figures in the French music industry.

Transitioning from directing to music production, Dupieux released his debut single on Laurent Garnier's label, leading to the iconic Levi's commercial that propelled "Flat Beat" to chart-topping success across Europe. His subsequent albums, including Analog Worms Attack and Moustache (Half a Scissor), showcased a shift towards glitchy, experimental sounds that captivated a niche audience and influenced a new wave of French dance producers. Collaborations with artists like Uffie and Gaspard Augé of Justice further solidified Mr. Oizo's place as a boundary-pushing force in electronic music, culminating in diverse releases like Stade 2 and All Wet.

Top Brand Affinities

Report Date: 2025-09-09

Mr. Oizo performs best with fans in the 25-34 range, concentrated in FRANCE, UNITED STATES, UNITED KINGDOM. Audience composition is heavily male (72%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 12,745 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward MOOG, Ableton, Akai, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Mr. Oizo is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mr. Oizo score 6.59% — Very Strong bucket.

Brand: MOOGBrand: AbletonBrand: Akai

Followers:193,518

Engagements:12,745

Rate:6.6%

Posts:295

Avg Likes:12,745

Avg Comments:169

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 193,518 · Engagements 12,745 · Rate 6.6% Posts 295 · Views 0 · Avg Likes 12,745 · Avg Comments 169 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 25% 35-44: 21% 45-64: 5%	Largest: 25-34 (46%); next: 18-24 (25%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	FRANCE (44%) UNITED STATES (12%) UNITED KINGDOM (4%) ITALY (4%) GERMANY (4%)	Top regions: FRANCE (44%), UNITED STATES (12%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 12,745 avg likes/post	best engagement: Instagram 12,745 avg likes

Top Brand Affinities

MOOG

Score: 59.20

Ableton

Score: 39.85

Akai

Score: 39.62

Accor Hotels

Score: 37.65

Mixcloud

Score: 35.14

Fnac

Score: 31.74

Pioneer

Score: 22.44

Ricard

Score: 19.18

Arri

Score: 17.00

JACQUEMUS

Score: 16.29

Galeries Lafayette

Score: 12.84

Sandro

Score: 12.82

Brand	Category	Score
MOOG		59.20
Ableton		39.85
Akai		39.62
Accor Hotels		37.65
Mixcloud		35.14
Fnac		31.74
Pioneer		22.44
Ricard		19.18
Arri		17.00
JACQUEMUS		16.29
Galeries Lafayette		12.84
Sandro		12.82
Chopard		12.16
Sennheiser		11.68
Jean Paul Gaultier		10.46
SoundCloud		9.73
Air France		9.73
Pro Tools		8.70
Garnier		8.55
DeLorean Motor Company		8.22
Acne Studios		8.18
KARL LAGERFELD		8.08
PLAYMOBIL		7.66
Montblanc		7.00
Lanvin		6.98
Longchamp		6.57
Kodak		6.22
Sega		5.35
Hublot		5.03
Columbia Pictures		4.86
Beats Electronics		4.68
Leica		4.47
Tomorrowland		4.23
Miu Miu		4.21
Spotify Music		4.21
Elle Magazine		4.09
Carhartt		4.03
Warner Bros		3.90
Summit Entertainment		3.89
Fujifilm		3.81
BALMAIN		3.67
Lacoste		3.59
Citroen		3.55
Renault		3.53
Coachella		3.49
Polaroid		3.47
Carrefour		3.38
Olympus		3.32
Lollapalooza		3.28
Matrix		3.02