Mr Eazi Brand Affinity ranks highest Airtel at 15.69% . Very Strong. Score DMDB 66.96% | Fanbase 65.56%

Mr Eazi — pop artist from NG.

MR EAZI is a Nigerian recording artist known for his afropop hits such as “Pour Me Water,” “Skin Tight,” and “Leg Over.” He has collaborated with artists like…

Mr Eazi

Recognizable

Country: NG | Gender: male | Artist ID: 66436e6e-b7ff-11e8-9127-525400009efb

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Genres

popafro dancehallafropopnigerian popswedish dancehallpophip-hop & rapghanaian hip hopafroswinghiplifereggaedancehallelectronicafrobeatothersworldwideafricanazontoafrobeats

Influential: 66.96% Fanbase: 65.56% Trending: 67.66%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 15.69% • Very Strong

As of 2025-09-09

6,550,476

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.96% | Fanbase 65.56% | Trending 67.66% | CAREER STAGE: MAINSTREAM

Biography

MR EAZI is a Nigerian recording artist known for his afropop hits such as “Pour Me Water,” “Skin Tight,” and “Leg Over.” He has collaborated with artists like Beyoncé and J Balvin, and is the creator of Banku Music, a fusion of Ghanaian and Nigerian sounds. With over 4 billion streams of his music worldwide, he is recognized as one of the most streamed African artists. In 2018, he founded emPawa Africa, a talent incubator program that has helped launch the careers of artists like Joeboy and Major League Djz. Additionally, Mr Eazi has invested in African tech start-ups through his venture capital fund, Zagadat Capital, established in 2021.

After focusing on business ventures and supporting African creatives, Mr Eazi is set to release two new full-length album projects in 2023. The first album, Chop Life, Vol. 1: Mzansi Chronicles, is a collaboration with DJ Edu under their new dance music group, ChopLife SoundSystem.

Report Date: 2025-09-09

Mr Eazi commands interest from 18-24 & 25-34 audiences in UNITED STATES, FRANCE, UNITED KINGDOM. With a heavily male (58%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (106,476 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Airtel, boohoo, CNN points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mr Eazi score 0.32% — Low bucket.

Brand: AirtelBrand: boohooBrand: CNN

Followers:6,550,476

Engagements:21,137

Rate:0.3%

Posts:605

Avg Likes:20,654

Avg Comments:630

Avg Views:180,676

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,550,476 · Engagements 21,137 · Rate 0.3% Posts 605 · Views 180,676 · Avg Likes 20,654 · Avg Comments 630 · Avg Views 180,676	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 41% 13-17: 5% 35-44: 4%	Largest: 18-24 (50%); next: 25-34 (41%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (19%) FRANCE (10%) UNITED KINGDOM (8%) KENYA (7%) GHANA (5%)	Top regions: UNITED STATES (19%), FRANCE (10%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 12,546 avg likes/post · Tiktok: 74,200 avg views/post · Youtube: 106,476 avg views/post	Best reach: Youtube 106,476 avg views; best engagement: Instagram 12,546 avg likes

Top Brand Affinities

Airtel

Score: 15.69

boohoo

Score: 7.50

CNN

Score: 7.19

JACQUEMUS

Score: 6.82

ASOS

Score: 6.69

River Island

Score: 6.16

Hennessy

Score: 6.14

FashionNova

Score: 5.84

MISSGUIDED

Score: 5.66

Pioneer

Score: 5.42

Alibaba

Score: 5.38

Champion

Score: 5.09

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Top Brand Affinities

Brand	Category	Score
Airtel		15.69
boohoo		7.50
CNN		7.19
JACQUEMUS		6.82
ASOS		6.69
River Island		6.16
Hennessy		6.14
FashionNova		5.84
MISSGUIDED		5.66
Pioneer		5.42
Alibaba		5.38
Champion		5.09
Smirnoff		4.41
MTV		4.21
FOREX		3.99
Hublot		3.65
Fendi		3.33
BBC		2.93
BALMAIN		2.91
Versace		2.90
New Balance		2.79
SoundCloud		2.70
Bershka		2.64
Timberland		2.61
Christian Louboutin		2.52
Balenciaga		2.43
Dr. Martens		2.42
Fenty beauty		2.40
Primark		2.37
TOM FORD		2.35
Beats Electronics		2.30
Gucci		2.28
Fila		2.24
Rolls-Royce		2.20
Lacoste		2.19
Dolce & Gabbana		2.03
Nokia		1.91
Pepsi		1.86
Kodak		1.86
Rolex		1.80
Maserati		1.72
Lexus		1.65
musical.ly		1.60
Gymshark		1.55
Puma		1.55
H&M		1.55
Bentley		1.55
Louis Vuitton		1.53
Hermès		1.53
GIVENCHY		1.52