Mountain Man

Mountain Man — pop artist from US.

After an unexpected decade-long hiatus, Mountain Man returned with their highly anticipated second album, Magic Ship. The trio of close friends, known for…

Influence: 52.99% Fanbase: 29.28% Trending: 64.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 25.17% • Very Strong

As of 2025-09-08

32,966

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:41 UTC

Genres

popindie popvermont indiepopalternativealternativeamericannorth carolina indienorth carolina rootsbluesstomp and hollerfolk & traditionalindie folkfreak folk

Biography

After an unexpected decade-long hiatus, Mountain Man returned with their highly anticipated second album, Magic Ship. The trio of close friends, known for their effortless and graceful music-making, delivered a magnetic collection of fourteen songs that reflect on life's joys, follies, and oddities. The album, which was well worth the wait, captures the essence of Mountain Man's rebirth at the Eaux Claires music festival in 2017.

Following their captivating reunion performance, the trio gathered at Meath's home studio in Durham for two recording sessions, bringing songs that were meant to be sung among old friends. Magic Ship is a poignant distillation of eight years of experiences between albums, showcasing the wisdom, tenderness, openness, and honesty that define Mountain Man's music. With a warmth that feels like sharing stories over a bottle of liquor on a snowy afternoon or lounging beneath a shade tree on a summer evening, Magic Ship is a heartfelt and genuine musical journey.

Top Brand Affinities

Report Date: 2025-09-08

Mountain Man converts attention from 25-34 & 35-44 audiences across UNITED STATES, UNITED KINGDOM, CANADA. Audience shape is heavily female (73%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 1,335 avg likes per post, with supportive conversation on Instagram. Shared audience with MOOG, Warby Parker, bonappetitmag underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mountain Man score 4.05% — Very Strong bucket.

Brand: MOOGBrand: Warby ParkerBrand: bonappetitmag

Followers:32,966

Engagements:1,335

Rate:4.0%

Posts:238

Avg Likes:1,335

Avg Comments:19

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,966 · Engagements 1,335 · Rate 4.0% Posts 238 · Views 0 · Avg Likes 1,335 · Avg Comments 19 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 35-44: 24% 18-24: 22% 45-64: 6%	Largest: 25-34 (45%); next: 35-44 (24%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	UNITED STATES (83%) UNITED KINGDOM (4%) CANADA (3%) AUSTRALIA (1%) GERMANY (1%)	Top regions: UNITED STATES (83%), UNITED KINGDOM (4%), CANADA (3%)
Platform Engagement	Instagram: 1,335 avg likes/post	best engagement: Instagram 1,335 avg likes

Top Brand Affinities

MOOG

Score: 25.17

Warby Parker

Score: 21.89

bonappetitmag

Score: 21.16

Pacific Northwest Wonderland

Score: 13.67

Kickstarter

Score: 10.99

Madewell

Score: 10.94

Glossier

Score: 9.11

Ableton

Score: 8.05

Free People

Score: 7.71

Bonneville

Score: 6.84

Anthropologie

Score: 6.81

Paramount Pictures

Score: 6.76

Brand	Category	Score
MOOG		25.17
Warby Parker		21.89
bonappetitmag		21.16
Pacific Northwest Wonderland		13.67
Kickstarter		10.99
Madewell		10.94
Glossier		9.11
Ableton		8.05
Free People		7.71
Bonneville		6.84
Anthropologie		6.81
Paramount Pictures		6.76
Airbnb		6.48
Coors		6.01
Showtime		5.96
Carhartt		5.53
Spotify Music		5.33
Kroger		4.66
Polaroid		4.52
Kodak		4.07
Sunnies Studios		4.00
Tinder		3.92
Mulberry		3.86
Gatorade		3.71
Taco Bell		3.55
Coachella		3.54
Holden		3.51
Emporium		3.26
Guinness		3.17
Target		3.07
Leica		3.06
Lollapalooza		3.00
Urban Outfitters		2.95
Prismacolor		2.79
Busch		2.79
Costco		2.67
SoundCloud		2.66
Cadillac		2.65
The Olympic Games		2.51
Lush		2.48
Fujifilm		2.46
Nickelodeon		2.40
Etsy		2.33
Activision Blizzard		2.27
Dr. Martens		2.23
Aperol		2.17
Pixar		2.00
Walmart		1.94
Paypal		1.90
Chipotle Mexican Grill		1.88