Mötley Crüe Brand Affinity ranks highest Dr Pepper at 10.30% . Very Strong. Score DMDB 63.40% | Fanbase 70.14%

Mötley Crüe — rock artist from US.

Mötley Crüe, formed in Los Angeles in 1981, consists of Vince Neil, Mick Mars, Nikki Sixx, and Tommy Lee. The band has achieved worldwide success with over 100…

Mötley Crüe

Recognizable

Country: US | Artist ID: 11e81bca-d23a-1572-8cda-a0369fe50396

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Genres

rockrockalbum rockhard rocksleaze rockmetalalternative metalglam metalmetalheavy metal

Influential: 63.40% Fanbase: 70.14% Trending: 60.03%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Dr Pepper • 10.30% • Very Strong

As of 2025-09-09

4,149,059

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.40% | Fanbase 70.14% | Trending 60.03% | CAREER STAGE: MAINSTREAM

Biography

Mötley Crüe, formed in Los Angeles in 1981, consists of Vince Neil, Mick Mars, Nikki Sixx, and Tommy Lee. The band has achieved worldwide success with over 100 million album sales, multiple platinum albums, mainstream rock hits, pop singles, GRAMMY nominations, best-selling books, and a star on the Hollywood Walk of Fame.

Following the release of the Netflix biopic "The Dirt" and its soundtrack, Mötley Crüe experienced a resurgence in popularity, topping charts globally and attracting a younger demographic. Their music saw a significant increase in streaming and their live performances, featuring innovative production elements, have drawn sold-out crowds worldwide.

Report Date: 2025-09-09

Mötley Crüe reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, CANADA. The base is heavily male (69%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (90,750 avg views per post); Instagram layers on depth and replies. The audience sits near Dr Pepper, DeLorean Motor Company, Jack Daniels, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mötley Crüe score 0.90% — Low bucket.

Brand: Dr PepperBrand: DeLorean Motor CompanyBrand: Jack Daniels

Followers:4,149,059

Engagements:37,227

Rate:0.9%

Posts:2,160

Avg Likes:36,170

Avg Comments:370

Avg Views:136,365

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,149,059 · Engagements 37,227 · Rate 0.9% Posts 2,160 · Views 136,365 · Avg Likes 36,170 · Avg Comments 370 · Avg Views 136,365	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 31% 35-44: 18% 45-64: 9%	Largest: 18-24 (37%); next: 25-34 (31%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (34%) BRAZIL (9%) CANADA (5%) MEXICO (5%) ARGENTINA (4%)	Top regions: UNITED STATES (34%), BRAZIL (9%), CANADA (5%)
Platform Engagement	Instagram: 26,678 avg likes/post · Tiktok: 90,750 avg views/post · Youtube: 45,615 avg views/post	Best reach: Tiktok 90,750 avg views; best engagement: Instagram 26,678 avg likes

Top Brand Affinities

Dr Pepper

Score: 10.30

DeLorean Motor Company

Score: 6.20

Jack Daniels

Score: 5.92

MTV

Score: 4.52

Harley-Davidson

Score: 4.50

Monster Beverage

Score: 4.45

Resident Evil

Score: 4.14

NBC

Score: 3.89

Movistar

Score: 3.88

Comedy Central

Score: 3.68

NHL

Score: 3.68

Mortal Kombat

Score: 3.46

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Top Brand Affinities

Brand	Category	Score
Dr Pepper		10.30
DeLorean Motor Company		6.20
Jack Daniels		5.92
MTV		4.52
Harley-Davidson		4.50
Monster Beverage		4.45
Resident Evil		4.14
NBC		3.89
Movistar		3.88
Comedy Central		3.68
NHL		3.68
Mortal Kombat		3.46
Fallout		3.43
Campari		3.27
Aston Martin		3.14
Budweiser		3.14
Busch		3.04
Star Wars		2.83
Chrysler		2.70
Cadillac		2.69
Columbia Pictures		2.68
Walmart		2.65
Matrix		2.65
Warner Bros		2.63
Alfa Romeo		2.59
Spotify Music		2.58
WWE		2.58
Chevrolet		2.42
Lollapalooza		2.38
Guinness		2.37
Hot Wheels		2.36
AMC		2.36
Dr. Martens		2.32
NFL		2.20
Transformers		2.10
UFC		2.02
Vans		2.01
HBO		1.98
Rolls-Royce		1.96
Pepsi		1.93
Dodge		1.91
shein		1.90
Ford		1.90
Nokia		1.89
DC Entertainment		1.88
Peugeot		1.88
Snoopy And The Peanuts Gang		1.87
Universal		1.86
Showtime		1.85
Bershka		1.85