Moses Boyd

Moses Boyd — r&b, funk & soul artist from GB.

Moses Boyd, a Mercury Music Prize nominee and multi-award-winning drummer, producer, and composer, has established himself as a versatile force in the music…

Influence: 51.42% Fanbase: 22.26% Trending: 65.99% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 160.23% • Very Strong

As of 2025-09-15

35,588

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-12-07 10:03:11 UTC

Genres

r&b, funk & soulindie souljazz & standardsbritish jazzindie jazzuk contemporary jazzjazz fusionnu jazz

Biography

Moses Boyd, a Mercury Music Prize nominee and multi-award-winning drummer, producer, and composer, has established himself as a versatile force in the music industry. His extensive collaborations with artists such as Sampha, Kelsey Lu, and DJ Lag have showcased his diverse range and innovative approach to music production. Through his Exodus record label, Moses has released acclaimed solo projects and produced original scores for Paris fashion shows, demonstrating his prowess as a musical auteur.

Boyd's debut album, "Dark Matter," is a groundbreaking fusion of grime, afrobeats, and jazz influences, reflecting his unique perspective and creative vision. As a co-leader of the dynamic duo Binker and Moses, he continues to push boundaries and explore the intersection of different musical traditions, solidifying his position as a rising star in the contemporary music scene.

Top Brand Affinities

Report Date: 2025-09-15

Moses Boyd is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, FRANCE. The audience is heavily male (79%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (26,214 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, MOOG, Ableton points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Moses Boyd score 3.03% — Very Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:35,588

Engagements:1,080

Rate:3.0%

Posts:15

Avg Likes:1,072

Avg Comments:32

Avg Views:26,214

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 35,588 · Engagements 1,080 · Rate 3.0% Posts 15 · Views 26,214 · Avg Likes 1,072 · Avg Comments 32 · Avg Views 26,214	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 25% 35-44: 18% 45-64: 10%	Largest: 25-34 (45%); next: 18-24 (25%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED KINGDOM (20%) UNITED STATES (17%) FRANCE (6%) ITALY (6%) SPAIN (3%)	Top regions: UNITED KINGDOM (20%), UNITED STATES (17%), FRANCE (6%)
Platform Engagement	Instagram: 692 avg likes/post · Youtube: 26,214 avg views/post	Best reach: Youtube 26,214 avg views; best engagement: Instagram 692 avg likes

Top Brand Affinities

Mixcloud

Score: 160.23

MOOG

Score: 70.71

Ableton

Score: 41.06

Akai

Score: 36.19

Ampeg

Score: 24.44

Tate Modern

Score: 23.57

Akg

Score: 19.42

Vauxhall

Score: 16.52

ITV

Score: 15.77

Pro Tools

Score: 14.29

Sennheiser

Score: 14.22

Amazon Music

Score: 13.66

Brand	Category	Score
Mixcloud		160.23
MOOG		70.71
Ableton		41.06
Akai		36.19
Ampeg		24.44
Tate Modern		23.57
Akg		19.42
Vauxhall		16.52
ITV		15.77
Pro Tools		14.29
Sennheiser		14.22
Amazon Music		13.66
Beats Electronics		13.32
Eurostar		13.16
SoundCloud		12.44
Acne Studios		10.94
Fred Perry		10.08
Spotify Music		9.97
Selfridges		9.84
Pioneer		9.70
BBC		9.13
Paul Smith		8.67
Atmos		8.54
Stone Island		7.49
Rapha		7.19
Carhartt		7.03
Clarks		5.92
Vivienne Westwood		5.79
Kickstarter		5.61
Kodak		5.38
Dr. Martens		4.68
Tesco		4.46
Guinness		4.43
Stüssy		4.42
Campari		3.84
Fujifilm		3.57
Leica		3.53
Harrods		3.29
Olympus		3.22
Hennessy		3.17
Philips		3.13
Warner Bros		3.12
Polaroid		2.91
Showtime		2.85
Coachella		2.78
Yamaha		2.63
Aperol		2.63
ASOS		2.59
Tinder		2.55
Vogue		2.48