Mos Def Brand Affinity ranks highest Sprayground at 42.63% . Very Strong. Score DMDB 66.84% | Fanbase 59.12%

Mos Def — hip-hop & rap artist from US.

Born Dante Terrell Smith Bey on December 11, 1973, in Brooklyn, New York, Mos Def gained recognition as a rapper in the late '90s before transitioning to…

Mos Def

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd2-0a70-1f34-b42b-a0369fe50396

Find Artist

Genres

hip-hop & raphip hoprapsouthern hip hopconscious hip hopgangster rapeast coast hip hophip-hop/raphardcore hip hopalternative hip hopcontemporary hip hop

Influential: 66.84% Fanbase: 59.12% Trending: 70.70%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sprayground • 42.63% • Very Strong

As of 2025-09-09

23,650

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.84% | Fanbase 59.12% | Trending 70.70% | CAREER STAGE: MAINSTREAM

Biography

Born Dante Terrell Smith Bey on December 11, 1973, in Brooklyn, New York, Mos Def gained recognition as a rapper in the late '90s before transitioning to acting. He released acclaimed albums like Black Star (1998) and Black on Both Sides (1999), known for his political activism following Hurricane Katrina and the Jena Six incident.

In addition to his music career, Mos Def pursued acting, appearing in films like Monster's Ball and on Broadway in Topdog/Underdog. He formed the Black Jack Johnson project with notable Black musicians and released albums like The New Danger (2004) and True Magic (2006). Mos Def continued to balance music and acting, earning Grammy nominations and collaborating with various artists before announcing his retirement in 2016.

Report Date: 2025-09-09

Mos Def keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, BRAZIL, ITALY. The composition is heavily male (77%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 732,776 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Sprayground, Akai, Live Nation supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mos Def score 29.42% — Very Strong bucket.

Brand: SpraygroundBrand: AkaiBrand: Live Nation

Followers:23,650

Engagements:6,958

Rate:29.4%

Posts:24

Avg Likes:6,704

Avg Comments:263

Avg Views:732,776

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 23,650 · Engagements 6,958 · Rate 29.4% Posts 24 · Views 732,776 · Avg Likes 6,704 · Avg Comments 263 · Avg Views 732,776	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 37% 35-44: 12% 45-64: 2%	Largest: 25-34 (47%); next: 18-24 (37%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (36%) BRAZIL (8%) ITALY (4%) UNITED KINGDOM (4%) CANADA (3%)	Top regions: UNITED STATES (36%), BRAZIL (8%), ITALY (4%)
Platform Engagement	Instagram: 82 avg likes/post · Youtube: 732,776 avg views/post	Best reach: Youtube 732,776 avg views; best engagement: Youtube 6,622 avg likes

Top Brand Affinities

Sprayground

Score: 42.63

Akai

Score: 33.74

Live Nation

Score: 24.31

Sotheby's

Score: 23.16

Sneaker News

Score: 21.51

New Era

Score: 21.15

Ableton

Score: 18.87

Foot Locker

Score: 15.90

DC Shoes

Score: 14.04

Mixcloud

Score: 13.92

Wingstop

Score: 13.35

Donna Karan

Score: 13.04

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Top Brand Affinities

Brand	Category	Score
Sprayground		42.63
Akai		33.74
Live Nation		24.31
Sotheby's		23.16
Sneaker News		21.51
New Era		21.15
Ableton		18.87
Foot Locker		15.90
DC Shoes		14.04
Mixcloud		13.92
Wingstop		13.35
Donna Karan		13.04
HBO Max		11.87
Corona Extra		11.44
Dove		11.39
Marc O'Polo		11.06
Pioneer		10.68
Sneakerhead		10.54
CNN		10.29
Marni		9.94
ESPN		9.87
Hennessy		9.76
Sole Collector		8.93
MISSGUIDED		8.92
Acne Studios		8.61
Verizon		8.37
Nice Kicks		7.89
Barbie		7.74
Timberland		7.72
Beats Electronics		7.35
River Island		7.28
NBA		7.04
Paramount Pictures		6.60
Pirelli		6.53
Topshop		6.11
Acura		6.04
Kodak		5.79
Omega		5.63
Uber		5.47
SoundCloud		5.45
NORDSTROM		5.39
Accessorize		5.39
Los Angeles Lakers		5.33
boohoo		5.32
Stüssy		5.29
Campari		5.20
ASOS		5.03
Kickstagram		4.94
GAP		4.89
Puma		4.52