MorMor

MorMor — r&b, funk & soul artist from CA.

Seth Nyquist, known as MorMor in the music world, has always been driven by a precise vision for his sound, reminiscent of his early days in Toronto. His debut…

Influence: 56.46% Fanbase: 31.95% Trending: 68.72% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 17.86% • Very Strong

As of 2025-09-09

118,526

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:04 UTC

Genres

r&b, funk & soulindie soulcanadian contemporary r&brockrockalternativealternativeindie rock

Biography

Seth Nyquist, known as MorMor in the music world, has always been driven by a precise vision for his sound, reminiscent of his early days in Toronto. His debut single "Heaven's Only Wishful" was met with critical acclaim, propelling him into the spotlight with millions of streams. Two successful EPs preceded his debut album "Semblance," showcasing his unique voice and introspective songwriting that navigates themes of love and personal growth. The album invites listeners to unravel its enigmatic nature, offering a captivating and elusive experience that defies easy interpretation.

Top Brand Affinities

Report Date: 2025-09-09

MorMor cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, MEXICO, BRAZIL. A heavily male (56%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 3,634 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Mixcloud, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist MorMor score 0.59% — Low bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:118,526

Engagements:705

Rate:0.6%

Posts:79

Avg Likes:700

Avg Comments:19

Avg Views:3,634

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 118,526 · Engagements 705 · Rate 0.6% Posts 79 · Views 3,634 · Avg Likes 700 · Avg Comments 19 · Avg Views 3,634	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 35% 35-44: 7% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (26%) MEXICO (8%) BRAZIL (8%) COLOMBIA (5%) CANADA (4%)	Top regions: UNITED STATES (26%), MEXICO (8%), BRAZIL (8%)
Platform Engagement	Instagram: 585 avg likes/post · Youtube: 3,634 avg views/post	Best reach: Youtube 3,634 avg views; best engagement: Instagram 585 avg likes

Top Brand Affinities

MOOG

Score: 17.86

Mixcloud

Score: 15.96

Ableton

Score: 13.20

Hasselblad

Score: 12.88

Scotiabank

Score: 11.76

Arc'teryx

Score: 11.75

Maison Margiela

Score: 10.94

Acne Studios

Score: 10.66

Kodak

Score: 10.62

Amazon Music

Score: 10.29

Jean Paul Gaultier

Score: 10.28

Marni

Score: 9.00

Brand	Category	Score
MOOG		17.86
Mixcloud		15.96
Ableton		13.20
Hasselblad		12.88
Scotiabank		11.76
Arc'teryx		11.75
Maison Margiela		10.94
Acne Studios		10.66
Kodak		10.62
Amazon Music		10.29
Jean Paul Gaultier		10.28
Marni		9.00
Glossier		7.70
Coachella		7.49
Vivienne Westwood		7.29
JACQUEMUS		7.01
SoundCloud		6.58
Lollapalooza		6.31
Spotify Music		6.06
Dr. Martens		5.02
Fujifilm		4.88
Loewe		4.87
Olympus		4.68
Budweiser		4.64
Urban Outfitters		4.54
Leica		4.44
Stüssy		4.41
Alexander McQueen		4.26
Carhartt		4.09
Polaroid		4.09
Tinder		4.03
Miu Miu		3.96
Oculus		3.78
Beats Electronics		3.37
Paramount Pictures		3.35
Showtime		3.01
Vogue		2.73
Columbia Pictures		2.70
Airbnb		2.60
MTV		2.59
A Game of Tones		2.57
ASOS		2.47
Prada		2.40
Lululemon Athletica		2.39
Sunnies Studios		2.38
Nickelodeon		2.37
Balenciaga		2.33
Yves Saint Laurent		2.19
Philips		2.12
Warner Bros		2.11