Morissette Brand Affinity ranks highest Penshoppe at 46.69% . Very Strong. Score DMDB 49.21% | Fanbase 39.53%

Morissette — pop artist from PH.

Morissette, known as "Asia's Phoenix," has collaborated with industry veterans like Michael Bolton, Ben Adams, and Rick Price. She has also shared the stage…

Morissette

Established

Country: PH | Gender: female | Artist ID: 153b4c91-f361-451f-84c2-04dc134443d1

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Genres

poppopasianopm

Influential: 49.21% Fanbase: 39.53% Trending: 54.05%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 46.69% • Very Strong

As of 2025-09-09

3,093,066

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 49.21% | Fanbase 39.53% | Trending 54.05% | CAREER STAGE: MID_LEVEL

Biography

Morissette, known as "Asia's Phoenix," has collaborated with industry veterans like Michael Bolton, Ben Adams, and Rick Price. She has also shared the stage with contemporary pop stars such as Jessie J, Zara Larsson, AJ Mitchell, and Alan Menken & Will Smith. Representing the Philippines on a global scale, Morissette has sung the official Asia release of "A Whole New World" for Disney's Aladdin and performed at the "Asia Song Festival" in Busan, South Korea for consecutive years in 2017 and 2018, a first for any artist. Her sold-out concerts span various countries including the USA, Dubai, Canada, Australia, and more.

Underdog Music artist Morissette released her first independent EP, "Signature," in 2022. Taking on roles as a writer, producer, and creative director, she aims to elevate her native language in her music. Her recent single, "Ihilak Lang Na," sung in Bisaya, delves into the challenges of adulthood, showcasing her ongoing commitment to artistic exploration.

Report Date: 2025-09-09

Morissette performs best with fans in the 18-24 range, concentrated in PHILIPPINES, INDONESIA, UNITED STATES. Audience composition is female-leaning (55%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 43,900 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward Penshoppe, Jollibee, Alden, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Morissette is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Morissette score 0.19% — Low bucket.

Brand: PenshoppeBrand: JollibeeBrand: Alden

Followers:3,093,066

Engagements:5,837

Rate:0.2%

Posts:4,777

Avg Likes:5,463

Avg Comments:119

Avg Views:50,315

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,093,066 · Engagements 5,837 · Rate 0.2% Posts 4,777 · Views 50,315 · Avg Likes 5,463 · Avg Comments 119 · Avg Views 50,315	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 36% 13-17: 7% 35-44: 6%	Largest: 18-24 (50%); next: 25-34 (36%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	PHILIPPINES (68%) INDONESIA (10%) UNITED STATES (6%) CANADA (2%) UNITED ARAB EMIRATES (2%)	Top regions: PHILIPPINES (68%), INDONESIA (10%), UNITED STATES (6%)
Platform Engagement	Instagram: 1,286 avg likes/post · Tiktok: 43,900 avg views/post · Youtube: 6,415 avg views/post	Best reach: Tiktok 43,900 avg views; best engagement: Tiktok 3,778 avg likes

Top Brand Affinities

Penshoppe

Score: 46.69

Jollibee

Score: 39.41

Alden

Score: 19.20

Yakult

Score: 10.56

T.G.I. Friday's

Score: 5.29

Sunnies Studios

Score: 3.79

Pizza Hut

Score: 3.65

Pfizer

Score: 3.64

Dunkin' Donuts

Score: 3.42

LEGOLAND

Score: 3.28

NBC

Score: 2.88

Gundam

Score: 2.85

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Top Brand Affinities

Brand	Category	Score
Penshoppe		46.69
Jollibee		39.41
Alden		19.20
Yakult		10.56
T.G.I. Friday's		5.29
Sunnies Studios		3.79
Pizza Hut		3.65
Pfizer		3.64
Dunkin' Donuts		3.42
LEGOLAND		3.28
NBC		2.88
Gundam		2.85
Burger King		2.81
Showtime		2.48
Petronas		2.42
KitKat		2.33
Fila		2.33
Preloved		2.29
Starbucks		2.23
New Balance		2.07
Geocaching		2.05
Ferrero		1.98
Forever 21		1.94
Lacoste		1.93
McDonald's		1.88
UNIQLO		1.75
Snapseed		1.64
Maybelline		1.61
CBS Television Studios		1.61
KFC		1.57
CBS		1.55
Huawei		1.54
Guess		1.53
H&M		1.52
Coachella		1.42
shein		1.41
Target		1.39
Bershka		1.37
Fujifilm		1.35
Pixar		1.35
The Olympic Games		1.28
SheInside		1.28
Bellagio		1.23
Balenciaga		1.21
Los Angeles Lakers		1.17
Vogue		1.15
Polaroid		1.14
Universal		1.11
Calvin Klein		1.05
Adobe		1.02