Morgan Wallen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-17
18,867,407
Social Media Followers
As of 2025-09-17
00:00:00
Hours Airplay
Updated 2025-10-04 13:03:31 UTC
Genres
Scores
Biography
Morgan Wallen converts attention from 18-24 & 25-34 audiences across UNITED STATES, CANADA, AUSTRALIA. Audience shape is male-leaning (53%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 2,050,000 avg views per post, with supportive conversation on Instagram. Shared audience with Ariat, Sherri Hill, Miller Lite underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 18,867,407 · Engagements 553,547 · Rate 2.9% Posts 1,151 · Views 2,625,575 · Avg Likes 518,258 · Avg Comments 10,537 · Avg Views 2,625,575 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 32% 35-44: 13% 13-17: 7% |
Largest: 18-24 (42%); next: 25-34 (32%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (77%) CANADA (6%) AUSTRALIA (3%) UNITED KINGDOM (2%) INDIA (2%) |
Top regions: UNITED STATES (77%), CANADA (6%), AUSTRALIA (3%) |
| Platform Engagement | Instagram: 306,151 avg likes/post · Tiktok: 2,050,000 avg views/post · Youtube: 575,575 avg views/post | Best reach: Tiktok 2,050,000 avg views; best engagement: Instagram 306,151 avg likes |
Top Brand Affinities
Ariat
Sherri Hill
Miller Lite
Margaritaville
Barstool Sports
Busch
Alphalete
Carhartt
Bud Light
REVOLVE
Coors
Verizon
| Brand | Category | Score |
|---|---|---|
| Ariat | 31.48 | |
| Sherri Hill | 25.76 | |
| Miller Lite | 20.15 | |
| Margaritaville | 14.97 | |
| Barstool Sports | 13.04 | |
| Busch | 12.89 | |
| Alphalete | 11.50 | |
| Carhartt | 11.38 | |
| Bud Light | 10.75 | |
| REVOLVE | 10.61 | |
| Coors | 9.37 | |
| Verizon | 9.21 | |
| Houston Livestock Show and Rodeo | 8.58 | |
| Influenster | 7.64 | |
| Kroger | 7.18 | |
| Gerber | 6.95 | |
| Steve Madden | 6.89 | |
| T.J. Maxx | 6.71 | |
| Free People | 6.70 | |
| Chick-fil-A | 6.67 | |
| GMC | 6.60 | |
| Jeep | 5.99 | |
| Gillette | 5.93 | |
| Tim Hortons | 5.20 | |
| Jameson | 5.18 | |
| HomeGoods | 5.15 | |
| American Airlines | 5.14 | |
| ULTA Beauty | 5.11 | |
| Budweiser | 4.96 | |
| NHL | 4.83 | |
| Redken | 4.72 | |
| OLD NAVY | 4.69 | |
| ESPN | 4.60 | |
| American Eagle | 4.53 | |
| Lululemon Athletica | 4.37 | |
| NBC | 4.35 | |
| Chrysler | 4.23 | |
| Bentley | 4.15 | |
| Heinz | 4.04 | |
| Under Armour | 4.00 | |
| Target | 3.98 | |
| Kate Spade | 3.79 | |
| Dodge | 3.74 | |
| Walmart | 3.72 | |
| NORDSTROM | 3.46 | |
| Babybump | 3.39 | |
| Jack Daniels | 3.07 | |
| Chevrolet | 3.04 | |
| Oakley | 3.03 | |
| Kylie Cosmetics | 2.98 |
Official Profiles
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LoginArtist: Morgan Wallen
The map shows every radio station that aired Morgan Wallen today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-17)
Total: 47,160,333
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
36,231,830 | 76.83% |
| [+] |
Pandora |
10,059,085 | 21.33% |
| [+] |
Last.fm |
869,418 | 1.84% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-09-17)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-09-17 16:38:08 | I Had Some Help (feat. Morgan Wallen) | WTIC-FM | Hartford, CT, US | 163 |
| 2025-09-17 16:38:03 | What I Want | WRVW | Nashville, TS, US | 181 |
| 2025-09-17 16:37:44 | I Had Some Help (Feat. Morgan Wallen) | 7SEA (Sea FM 101.7) | Burnie, AU | 5 |
| 2025-09-17 16:37:16 | What I Want | KLLY-FM | Bakersfield, CA, US | 167 |
| 2025-09-17 16:36:45 | What I Want | WZNF | Biloxi, MS, US | 175 |
| 2025-09-17 16:36:20 | I Got Better | B105.1 Cincinnati's Country | Cincinnati, OH, US | 205 |
| 2025-09-17 16:36:14 | I'm The Problem | KSON-FM 103.7 | San Diego, CA, US | 156 |
| 2025-09-17 16:36:01 | What I Want | WDJX | Louisville, KY, US | 175 |
| 2025-09-17 16:35:37 | I Got Better | CJKX-FM | Ajax, ON, CA | 200 |
| 2025-09-17 16:35:06 | I Got Better | WYCD-FM | Detroit, MI, US | 204 |
Popularity (2025-10-03)
| Platform | % |
|---|---|
| No data. | |