Morcheeba
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
180,175
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 07:01:45 UTC
Genres
Biography
Morcheeba converts attention from 25-34 & 18-24 audiences across UNITED STATES, FRANCE, UNITED KINGDOM. Audience shape is heavily male (61%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 59,168 avg views per post, with supportive conversation on Youtube. Shared audience with MOOG, Akai, Mixcloud underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 180,175 · Engagements 1,379 · Rate 0.8% Posts 1,056 · Views 59,168 · Avg Likes 1,350 · Avg Comments 46 · Avg Views 59,168 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 24% 35-44: 22% 45-64: 11% |
Largest: 25-34 (40%); next: 18-24 (24%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (11%) FRANCE (7%) UNITED KINGDOM (6%) BRAZIL (6%) RUSSIA (6%) |
Top regions: UNITED STATES (11%), FRANCE (7%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 587 avg likes/post · Youtube: 59,168 avg views/post | Best reach: Youtube 59,168 avg views; best engagement: Youtube 763 avg likes |
Top Brand Affinities
MOOG
Akai
Mixcloud
Ableton
Tate Modern
Accor Hotels
Amazon Music
Sennheiser
Pioneer
Movistar
Lollapalooza
Patek Philippe
| Brand | Category | Score |
|---|---|---|
| MOOG | 23.72 | |
| Akai | 13.21 | |
| Mixcloud | 13.17 | |
| Ableton | 11.25 | |
| Tate Modern | 10.75 | |
| Accor Hotels | 9.96 | |
| Amazon Music | 8.73 | |
| Sennheiser | 8.65 | |
| Pioneer | 7.32 | |
| Movistar | 5.59 | |
| Lollapalooza | 5.47 | |
| Patek Philippe | 4.52 | |
| Montblanc | 4.22 | |
| Leica | 4.21 | |
| Campari | 4.20 | |
| Oculus | 3.95 | |
| Spotify Music | 3.84 | |
| MTV | 3.67 | |
| Aperol | 3.57 | |
| Warner Bros | 3.10 | |
| SoundCloud | 3.07 | |
| Olympus | 2.99 | |
| Martini | 2.97 | |
| Columbia Pictures | 2.97 | |
| Pantone Inc | 2.97 | |
| Garnier | 2.92 | |
| Matrix | 2.92 | |
| Beats Electronics | 2.90 | |
| Dr. Martens | 2.83 | |
| NBC | 2.80 | |
| Kodak | 2.55 | |
| Lego | 2.42 | |
| BBC | 2.37 | |
| Guinness | 2.33 | |
| Fiat | 2.32 | |
| Polaroid | 2.24 | |
| Heineken | 2.22 | |
| Coachella | 2.06 | |
| Citroen | 2.04 | |
| Vogue | 1.98 | |
| National Geographic | 1.96 | |
| Tinder | 1.94 | |
| Cafecito | 1.92 | |
| Showtime | 1.91 | |
| Fujifilm | 1.89 | |
| Star Wars | 1.89 | |
| Sony | 1.85 | |
| Ray-Ban | 1.82 | |
| Paramount Pictures | 1.81 | |
| HBO | 1.78 |
Official Profiles
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LoginArtist: Morcheeba
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-17 03:00 UTC | Morcheeba | The Gov | Adelaide, Australia | |
| 2026-02-18 03:00 UTC | Morcheeba | Forum Melbourne | Melbourne, Australia | |
| 2026-02-20 03:45 UTC | Morcheeba | Enmore Theatre | Sydney, Australia | |
| 2026-02-21 03:30 UTC | Morcheeba, Unkle Sounds | Fortitude Music Hall | brisbane central business district, Australia | |
| 2026-02-23 03:00 UTC | Perth Festival 2026 | East Perth | Perth, Australia | — |
