Morad Brand Affinity ranks highest Eastpak at 30.37% . Very Strong. Score DMDB 63.86% | Fanbase 55.19%

Morad — hip-hop & rap artist from ES.

M.D.L.R is a British electronic music producer and DJ, known for his innovative blend of house and techno. With a career spanning over a decade, he has…

Morad

Recognizable

Country: ES | Gender: male | Artist ID: 11e81bc8-cded-ab66-b0b0-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/raphip hopeuropeandrill espanollatinurbano espanol

Influential: 63.86% Fanbase: 55.19% Trending: 68.20%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Eastpak • 30.37% • Very Strong

As of 2025-09-09

7,372,557

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.86% | Fanbase 55.19% | Trending 68.20% | CAREER STAGE: MAINSTREAM

Biography

M.D.L.R is a British electronic music producer and DJ, known for his innovative blend of house and techno. With a career spanning over a decade, he has released music on various labels and gained recognition for his dynamic live performances. M.D.L.R continues to push boundaries in the electronic music scene, drawing inspiration from a range of genres to create his unique sound.

In addition to his solo work, M.D.L.R has collaborated with other artists and played at numerous clubs and festivals around the world. His dedication to his craft and passion for music have solidified his reputation as a respected figure in the industry.

Report Date: 2025-09-09

Morad stands out with 18-24 & 25-34 audiences across SPAIN, MOROCCO, FRANCE. The profile is heavily male (79%), and content lands hardest on Youtube, where posts average 2,145,188 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Eastpak, Palm Angels, Napapijri, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Morad a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Morad score 3.51% — Very Strong bucket.

Brand: EastpakBrand: Palm AngelsBrand: Napapijri

Followers:7,372,557

Engagements:258,420

Rate:3.5%

Posts:289

Avg Likes:258,060

Avg Comments:1,809

Avg Views:2,145,188

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,372,557 · Engagements 258,420 · Rate 3.5% Posts 289 · Views 2,145,188 · Avg Likes 258,060 · Avg Comments 1,809 · Avg Views 2,145,188	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	SPAIN (43%) MOROCCO (15%) FRANCE (6%) ITALY (4%) PORTUGAL (3%)	Top regions: SPAIN (43%), MOROCCO (15%), FRANCE (6%)
Platform Engagement	Instagram: 230,640 avg likes/post · Youtube: 2,145,188 avg views/post	Best reach: Youtube 2,145,188 avg views; best engagement: Instagram 230,640 avg likes

Top Brand Affinities

Eastpak

Score: 30.37

Palm Angels

Score: 19.71

Napapijri

Score: 19.00

Dsquared

Score: 17.43

Alexander McQueen

Score: 10.35

Pull&Bear

Score: 10.32

Amazon Music

Score: 8.76

Moncler

Score: 7.58

Bershka

Score: 7.01

Maison Margiela

Score: 6.85

Foot Locker

Score: 6.74

Kappa

Score: 6.26

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Top Brand Affinities

Brand	Category	Score
Eastpak		30.37
Palm Angels		19.71
Napapijri		19.00
Dsquared		17.43
Alexander McQueen		10.35
Pull&Bear		10.32
Amazon Music		8.76
Moncler		7.58
Bershka		7.01
Maison Margiela		6.85
Foot Locker		6.74
Kappa		6.26
BRABUS		6.20
Diablo		5.81
Jagermeister		5.57
Paco Rabanne		5.40
boohoo		5.33
UEFA		5.15
G-shock		4.96
Stradivarius		4.94
Hugo Boss		4.82
Nice Kicks		4.74
Lacoste		4.61
Iberostar Hotels & Resorts		4.47
Stüssy		3.77
KENZO		3.64
GIVENCHY		3.52
Fendi		3.48
Rolls-Royce		3.13
Marc Jacobs		3.04
Primark		2.96
Urban Outfitters		2.95
The North Face		2.92
ASOS		2.88
Yves Saint Laurent		2.81
Barber Shop Connect		2.79
Armani		2.69
Valentino		2.69
Carhartt		2.67
Guess		2.64
Fila		2.63
New Balance		2.63
Kodak		2.58
Red Bull		2.51
Nike		2.49
FashionNova		2.47
Under Armour		2.43
UFC		2.37
Dr. Martens		2.35
Spotify Music		2.35