Moon Byul Brand Affinity ranks highest Style Nanda at 10.12% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Moon Byul — pop artist from KR.

Moon Byul, a member of MAMAMOO, is known for her rap skills and neutral charm. In May 2018, she released her first solo album, "SELFISH," showcasing a…

Moon Byul

Established

Country: KR | Gender: female | Artist ID: 63985548-b8d7-11e8-b6f8-525400009efb

Find Artist

Genres

popk-pop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 10.12% • Very Strong

As of 2025-09-09

7,760,826

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Established

Biography

Moon Byul, a member of MAMAMOO, is known for her rap skills and neutral charm. In May 2018, she released her first solo album, "SELFISH," showcasing a different side of her artistry. With a versatile voice, Moon Byul is recognized for her ability in both rap and vocals.

In February 2020, Moon Byul released her second solo album, "Dark Side of the Moon," marking a significant image transformation. Through intense performances blending rap and vocals, she established herself as a unique female solo artist. Moon Byul also achieved success with her innovative online solo concert, featuring distinctive stage effects setting it apart from traditional virtual performances.

Report Date: 2025-09-09

Moon Byul indexes high with fans in the 18-24 range in BRAZIL, UNITED STATES, MEXICO. The skew is heavily female (77%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 889,800 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Style Nanda, Kappa, Final Fantasy, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Moon Byul when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Moon Byul score 3.39% — Very Strong bucket.

Brand: Style NandaBrand: KappaBrand: Final Fantasy

Followers:7,760,826

Engagements:262,913

Rate:3.4%

Posts:556

Avg Likes:246,157

Avg Comments:1,455

Avg Views:896,143

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,760,826 · Engagements 262,913 · Rate 3.4% Posts 556 · Views 896,143 · Avg Likes 246,157 · Avg Comments 1,455 · Avg Views 896,143	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 13-17: 19% 25-34: 16% 35-44: 2%	Largest: 18-24 (62%); next: 13-17 (19%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	BRAZIL (35%) UNITED STATES (9%) MEXICO (7%) SOUTH KOREA (5%) FRANCE (4%)	Top regions: BRAZIL (35%), UNITED STATES (9%), MEXICO (7%)
Platform Engagement	Instagram: 74,156 avg likes/post · Tiktok: 889,800 avg views/post · Youtube: 6,343 avg views/post	Best reach: Tiktok 889,800 avg views; best engagement: Tiktok 171,800 avg likes

Top Brand Affinities

Style Nanda

Score: 10.12

Kappa

Score: 5.76

Final Fantasy

Score: 4.41

Jollibee

Score: 4.06

Tiffany

Score: 2.99

League of Legends

Score: 2.83

Prismacolor

Score: 2.78

Faber-Castell

Score: 2.34

Dr. Martens

Score: 2.28

Snoopy And The Peanuts Gang

Score: 2.02

Polaroid

Score: 1.84

Costco

Score: 1.77

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Top Brand Affinities

Brand	Category	Score
Style Nanda		10.12
Kappa		5.76
Final Fantasy		4.41
Jollibee		4.06
Tiffany		2.99
League of Legends		2.83
Prismacolor		2.78
Faber-Castell		2.34
Dr. Martens		2.28
Snoopy And The Peanuts Gang		2.02
Polaroid		1.84
Costco		1.77
Fujifilm		1.73
Sprite		1.73
Showtime		1.67
Warner Bros		1.67
Starbucks		1.52
KFC		1.49
Tiffany & Co		1.46
Pokemon Go		1.44
Pixar		1.38
Pepsi		1.31
BBC		1.31
Yves Saint Laurent		1.28
Pokemon		1.25
Lego		1.21
UNIQLO		1.13
Walt Disney		1.12
Coachella		1.12
Burberry		1.10
CBS		1.08
Christian Dior		1.06
FIFA		1.06
Snapseed		1.04
Converse		1.04
Universal		1.03
McDonald's		1.00
OREO		0.98
MAC Cosmetics		0.95
IKEA		0.91
PlayStation		0.90
Netflix		0.86
Pandora		0.84
Maybelline		0.83
Sony		0.82
Star Wars		0.75
Marvel		0.74
Puma		0.73
Gucci		0.72
H&M		0.71