Montaigne

Montaigne — pop artist from AU.

Enjoy the new song "Talking Shit" by Montaigne by streaming it now on Patreon at patreon.com/Montaigne.

Influence: 54.87% Fanbase: 29.34% Trending: 67.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 56.70% • Very Strong

As of 2025-09-08

120,155

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:04:55 UTC

Genres

popaustralian indieaustralian popindie poppopalternativealternative

Biography

Enjoy the new song "Talking Shit" by Montaigne by streaming it now on Patreon at patreon.com/Montaigne.

Top Brand Affinities

Report Date: 2025-09-08

Montaigne cuts through with 18-24 & 25-34 audiences and consistency across AUSTRALIA, UNITED STATES, UKRAINE. A female-leaning (52%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 49,785 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Virgin Australia, Vegemite, Telstra, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Montaigne score 1.94% — Moderate bucket.

Brand: Virgin AustraliaBrand: VegemiteBrand: Telstra

Followers:120,155

Engagements:2,333

Rate:1.9%

Posts:696

Avg Likes:2,250

Avg Comments:95

Avg Views:52,781

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 120,155 · Engagements 2,333 · Rate 1.9% Posts 696 · Views 52,781 · Avg Likes 2,250 · Avg Comments 95 · Avg Views 52,781	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 31% 35-44: 7% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (31%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	AUSTRALIA (58%) UNITED STATES (10%) UKRAINE (4%) UNITED KINGDOM (4%) BRAZIL (3%)	Top regions: AUSTRALIA (58%), UNITED STATES (10%), UKRAINE (4%)
Platform Engagement	Instagram: 677 avg likes/post · Tiktok: 2,996 avg views/post · Youtube: 49,785 avg views/post	Best reach: Youtube 49,785 avg views; best engagement: Youtube 1,394 avg likes

Top Brand Affinities

Virgin Australia

Score: 56.70

Vegemite

Score: 53.00

Telstra

Score: 39.89

Myer

Score: 39.86

Qantas

Score: 34.64

Coles

Score: 31.66

Kmart

Score: 27.47

Woolworths

Score: 23.09

Illy

Score: 14.86

Afterpay

Score: 13.76

Sunnies Studios

Score: 10.97

Holden

Score: 10.83

Brand	Category	Score
Virgin Australia		56.70
Vegemite		53.00
Telstra		39.89
Myer		39.86
Qantas		34.64
Coles		31.66
Kmart		27.47
Woolworths		23.09
Illy		14.86
Afterpay		13.76
Sunnies Studios		10.97
Holden		10.83
New Line Cinema		10.14
RedBubble		9.91
Kickstarter		8.26
Lime Crime		8.01
Square Enix		7.93
Ableton		7.70
Billabong		6.85
ABC		6.19
BALMAIN		5.90
Final Fantasy		5.60
SpeedPaint		5.57
Tinder		5.29
Columbia Pictures		5.19
Fallout		4.99
Lush		4.60
Showtime		4.59
Cartoon Network		4.49
The Witcher		4.44
Spotify Music		4.35
Emporium		4.32
Aperol		4.00
Polaroid		3.77
Bethesda Softworks		3.63
Geocaching		3.60
Airbnb		3.59
Pfizer		3.53
McLaren		3.50
Dr. Martens		3.16
Cadbury		2.98
Comedy Central		2.73
ASOS		2.72
Beats Electronics		2.68
Coachella		2.66
Mulberry		2.66
Prismacolor		2.60
Martini		2.54
League of Legends		2.53
Nickelodeon		2.49