Monster Truck

Monster Truck — pop artist from CA.

Formed in 2009 in Hamilton, Ontario, Monster Truck blends '70s arena rock with grunge influences, featuring members from local bands The Reason and Saint…

Influence: 53.98% Fanbase: 32.58% Trending: 64.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 69.35% • Very Strong

As of 2025-09-08

70,977

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:29 UTC

Genres

pophamilton on indierockrockmodern hard rockalternative roots rockcanadian rockblues rockhard rock

Biography

Formed in 2009 in Hamilton, Ontario, Monster Truck blends '70s arena rock with grunge influences, featuring members from local bands The Reason and Saint Alvia. After releasing EPs and gaining radio success in Canada, the band signed with Dine Alone Records and Universal, leading to their debut album, Furiosity, in 2013. The album peaked at number 13 on the Canadian charts, and the band won a Juno Award for Breakthrough Group that year. Following extensive touring and festival appearances, they released their second album, Sittin' Heavy, in early 2016.

Monster Truck's no-nonsense hard rock sound and energetic live performances have garnered them a growing fan base both in their home country and internationally. With a mix of classic rock influences and modern edge, the band continues to solidify their status as one of Canada's leading rock acts, drawing comparisons to legendary groups like Deep Purple and Alice in Chains.

Top Brand Affinities

Report Date: 2025-09-08

Monster Truck resonates with 25-34 & 18-24 audiences and sustains presence in CANADA, UNITED STATES, UNITED KINGDOM. The demographic is heavily male (82%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,431 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Ampeg, Live Nation, Scotiabank maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Monster Truck score 0.61% — Low bucket.

Brand: AmpegBrand: Live NationBrand: Scotiabank

Followers:70,977

Engagements:435

Rate:0.6%

Posts:2,764

Avg Likes:430

Avg Comments:20

Avg Views:1,431

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 70,977 · Engagements 435 · Rate 0.6% Posts 2,764 · Views 1,431 · Avg Likes 430 · Avg Comments 20 · Avg Views 1,431	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 26% 35-44: 22% 45-64: 14%	Largest: 25-34 (37%); next: 18-24 (26%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	CANADA (26%) UNITED STATES (22%) UNITED KINGDOM (9%) BRAZIL (8%) GERMANY (4%)	Top regions: CANADA (26%), UNITED STATES (22%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 345 avg likes/post · Youtube: 1,431 avg views/post	Best reach: Youtube 1,431 avg views; best engagement: Instagram 345 avg likes

Top Brand Affinities

Ampeg

Score: 69.35

Live Nation

Score: 37.67

Scotiabank

Score: 36.18

Carling

Score: 26.47

Tim Hortons

Score: 24.32

Budweiser

Score: 20.37

Sennheiser

Score: 19.99

NHL

Score: 17.26

Pro Tools

Score: 15.87

Akg

Score: 15.58

Amazon Music

Score: 14.57

Air Canada

Score: 13.72

Brand	Category	Score
Ampeg		69.35
Live Nation		37.67
Scotiabank		36.18
Carling		26.47
Tim Hortons		24.32
Budweiser		20.37
Sennheiser		19.99
NHL		17.26
Pro Tools		15.87
Akg		15.58
Amazon Music		14.57
Air Canada		13.72
Jim Beam		13.66
Pilsner Urquell		11.60
Jack Daniels		8.36
Jameson		7.04
Coors		6.97
Harley-Davidson		6.77
GMC		6.67
Pontiac		6.67
Spotify Music		6.56
Jagermeister		6.52
Bud Light		6.23
Guinness		5.76
Columbia Pictures		5.41
iHeartRadio Music Awards		4.67
Monster Beverage		4.30
Nixon		4.20
Dodge		3.93
NFL		3.90
WWE		3.85
MTV		3.70
Kickstarter		3.67
Cadillac		3.45
Fallout		3.41
Baileys		3.30
AMC		3.27
Star Wars		3.11
Chevrolet		3.01
Ford		2.98
Yamaha		2.90
Comedy Central		2.89
Showtime		2.87
Busch		2.82
Carhartt		2.80
Grand Theft Auto		2.76
Martini		2.70
Dr. Martens		2.67
Paramount Pictures		2.66
NBC		2.62