Monsta X
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-26
12,162,001
Social Media Followers
As of 2025-09-26
00:00:00
Hours Airplay
2025-12-07 08:54:10 UTC
Genres
Biography
Known for their unique sound and global appeal, Monsta X became the second male K-pop group to chart in the U.S. Top 40 and the third to break into the Top 10 on the Billboard 200. The group has garnered nominations at the MTV Video Music Awards and Teen Choice Awards, collaborated with artists like French Montana and Steve Aoki, and performed at major music festivals including iHeart Radio Music Festival and Jingle Ball. With their lead single "One Day," Monsta X continues to showcase their versatility in blending genres and delivering emotionally resonant music to their worldwide audience.
Monsta X is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, INDONESIA. The audience is heavily female (79%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (90,650 avg views per post); Instagram builds the community layer. Affinity data highlights TONY MOLY, Movistar, iHeartRadio Music Awards, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,162,001 · Engagements 66,448 · Rate 0.5% Posts 4,840 · Views 177,061 · Avg Likes 64,958 · Avg Comments 688 · Avg Views 177,061 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 66% 25-34: 19% 13-17: 12% 35-44: 3% |
Largest: 18-24 (66%); next: 25-34 (19%) |
| Gender Split |
Female: 79% Male: 21% Non-binary/Other: 0% |
Skews female (79%) |
| Top Countries |
UNITED STATES (18%) BRAZIL (9%) INDONESIA (8%) MEXICO (5%) PHILIPPINES (5%) |
Top regions: UNITED STATES (18%), BRAZIL (9%), INDONESIA (8%) |
| Platform Engagement | Instagram: 43,400 avg likes/post · Tiktok: 90,650 avg views/post · Youtube: 86,411 avg views/post | Best reach: Tiktok 90,650 avg views; best engagement: Instagram 43,400 avg likes |
Top Brand Affinities
TONY MOLY
Movistar
iHeartRadio Music Awards
Innisfree
Tiffany
Snoopy And The Peanuts Gang
Stradivarius
Tiffany & Co
Nickelodeon
Sprite
Pantone Inc
Polaroid
| Brand | Category | Score |
|---|---|---|
| TONY MOLY | 10.80 | |
| Movistar | 4.84 | |
| iHeartRadio Music Awards | 4.75 | |
| Innisfree | 4.65 | |
| Tiffany | 4.33 | |
| Snoopy And The Peanuts Gang | 3.53 | |
| Stradivarius | 2.53 | |
| Tiffany & Co | 2.15 | |
| Nickelodeon | 2.09 | |
| Sprite | 2.06 | |
| Pantone Inc | 1.99 | |
| Polaroid | 1.97 | |
| UNIQLO | 1.89 | |
| Forever 21 | 1.88 | |
| League of Legends | 1.84 | |
| Pixar | 1.76 | |
| Bershka | 1.72 | |
| Urban Decay Cosmetics | 1.70 | |
| NYX Cosmetics | 1.67 | |
| Calvin Klein | 1.65 | |
| Pokemon Go | 1.57 | |
| Maybelline | 1.39 | |
| Coachella | 1.37 | |
| Chrysler | 1.37 | |
| Guess | 1.25 | |
| BBC | 1.25 | |
| Starbucks | 1.24 | |
| CBS Television Studios | 1.23 | |
| CBS | 1.18 | |
| Costco | 1.16 | |
| Pokemon | 1.12 | |
| Pepsi | 1.09 | |
| SheInside | 1.07 | |
| musical.ly | 1.06 | |
| shein | 1.04 | |
| Universal | 1.04 | |
| SoundCloud | 1.03 | |
| Activision Blizzard | 1.02 | |
| Yves Saint Laurent | 1.00 | |
| IKEA | 0.99 | |
| Converse | 0.96 | |
| The Olympic Games | 0.94 | |
| OREO | 0.93 | |
| H&M | 0.91 | |
| Anastasia Beverly Hills | 0.91 | |
| Balenciaga | 0.88 | |
| Nintendo | 0.88 | |
| Walt Disney | 0.86 | |
| Spotify Music | 0.84 | |
| McDonald's | 0.82 |
Official Profiles
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LoginArtist: Monsta X
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Top 10 Songs Played Today
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Total Streams (2025-09-26)
Total: 2,625,188
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,821,934 | 69.40% |
| [+] |
Last.fm |
531,082 | 20.23% |
| [+] |
Audiomack |
125,719 | 4.79% |
| [+] |
Yandex |
81,496 | 3.10% |
| [+] |
Pandora |
60,079 | 2.29% |
| [+] |
Jiosaavn |
4,878 | 0.19% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 03:00 UTC | Ed Sheeran, Alex Warren, Laufey, Nelly, Zara Larsson, Myles Smith, Ravyn Lenae, Conan Gray, BigXthaPlug, Reneé Rapp, Monsta X, Jessie Murph, Jingle Ball, iHeartRadio Jingle Ball | Madison Square Garden | New York, United States | |
| 2025-12-16 03:30 UTC | Alex Warren, Laufey, Zara Larsson, AJR, Myles Smith, Ravyn Lenae, BigXthaPlug, Monsta X, Jingle Ball, iHeartRadio Jingle Ball | Wells Fargo Center | Philadelphia, United States | |
| 2025-12-16 03:30 UTC | Laufey, Alex Warren, Zara Larsson, AJR, Ravyn Lenae, Monsta X, Myles Smith, BigXthaPlug, iHeartRadio Jingle Ball | Xfinity Mobile Arena | Philadelphia, United States | |
| 2025-12-17 03:30 UTC | Olivia Dean, Alex Warren, Laufey, Nelly, Zara Larsson, AJR, Shinedown, Jelly Roll, Myles Smith, Conan Gray, Monsta X, Jingle Ball, iHeartRadio Jingle Ball | Capital One Arena | Washington, United States | |
| 2025-12-21 03:30 UTC | Kehlani, Nelly, Zara Larsson, Machine Gun Kelly, BigXthaPlug, Monsta X, Feid, Jingle Ball, iHeartRadio Jingle Ball, mgk | Kaseya Center | Miami, United States |
