Monica Brand Affinity ranks highest True Religion at 18.31% . Very Strong. Score DMDB 67.39% | Fanbase 57.24%

Monica — pop artist from US.

Monica, born and raised in College Park, Georgia, emerged in the music scene in the mid-1990s with her debut album, "Miss Thang," which showcased her…

Monica

Recognizable

Country: US | Gender: female | Artist ID: 11e81bbf-d30a-5332-8d31-a0369fe50396

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Genres

popdance pophip popr&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormpop r&brnbhip-hop & raphip hoppop rapelectronicelectronic

Influential: 67.39% Fanbase: 57.24% Trending: 72.47%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 18.31% • Very Strong

As of 2025-09-09

16,467,111

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.39% | Fanbase 57.24% | Trending 72.47% | CAREER STAGE: MAINSTREAM

Biography

Monica, born and raised in College Park, Georgia, emerged in the music scene in the mid-1990s with her debut album, "Miss Thang," which showcased her distinctive Southern style and versatility. Over the years, she continued to release successful albums, including "The Boy Is Mine" in 1998 and "After the Storm" in 2003, solidifying her presence in the R&B genre. Monica's career has been marked by collaborations with notable artists and producers, contributing to her enduring popularity in the music industry.

In addition to her music career, Monica has ventured into acting with appearances in television series and movies. She has also been recognized for her contributions to various film soundtracks, further expanding her artistic reach. Transitioning to independent releases in recent years, Monica remains a prominent figure in R&B music, with her ninth album, "Trenches," set for release in 2020.

Report Date: 2025-09-09

Monica connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (75%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 543,300 avg views per post; Instagram adds dependable engagement depth. Overlap with True Religion, Shea Moisture, Steve Madden highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Monica moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Monica score 0.88% — Low bucket.

Brand: True ReligionBrand: Shea MoistureBrand: Steve Madden

Followers:16,467,111

Engagements:144,540

Rate:0.9%

Posts:430

Avg Likes:142,297

Avg Comments:2,082

Avg Views:581,435

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,467,111 · Engagements 144,540 · Rate 0.9% Posts 430 · Views 581,435 · Avg Likes 142,297 · Avg Comments 2,082 · Avg Views 581,435	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 35% 35-44: 15% 13-17: 4%	Largest: 25-34 (43%); next: 18-24 (35%)
Gender Split	Female: 75% Male: 25% Non-binary/Other: 0%	Skews female (75%)
Top Countries	UNITED STATES (71%) BRAZIL (6%) UNITED KINGDOM (3%) INDIA (2%) CANADA (2%)	Top regions: UNITED STATES (71%), BRAZIL (6%), UNITED KINGDOM (3%)
Platform Engagement	Instagram: 91,322 avg likes/post · Tiktok: 543,300 avg views/post · Youtube: 38,135 avg views/post	Best reach: Tiktok 543,300 avg views; best engagement: Instagram 91,322 avg likes

Top Brand Affinities

True Religion

Score: 18.31

Shea Moisture

Score: 17.53

Steve Madden

Score: 16.63

Benihana

Score: 14.48

Publix

Score: 10.11

Amazon Music

Score: 8.36

Houston Livestock Show and Rodeo

Score: 8.07

Coach

Score: 7.92

boohoo

Score: 7.78

Macy's

Score: 7.30

T.J. Maxx

Score: 7.16

Cheesecake Factory

Score: 6.89

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Top Brand Affinities

Brand	Category	Score
True Religion		18.31
Shea Moisture		17.53
Steve Madden		16.63
Benihana		14.48
Publix		10.11
Amazon Music		8.36
Houston Livestock Show and Rodeo		8.07
Coach		7.92
boohoo		7.78
Macy's		7.30
T.J. Maxx		7.16
Cheesecake Factory		6.89
Tory Burch		6.84
Hennessy		6.62
ASOS		6.31
Alexander McQueen		6.10
FashionNova		5.83
OLD NAVY		5.61
Margaritaville		5.51
American Airlines		5.48
Fenty beauty		4.91
UGG		4.85
NORDSTROM		4.78
Verizon		4.44
Nickelodeon		4.40
NARS Cosmetics		4.35
iHeartRadio Music Awards		4.32
ESPN		4.18
BH Cosmetics		3.89
CNN		3.72
FedEx		3.71
shein		3.68
TOM FORD		3.59
Marc Jacobs		3.41
Michael Kors		3.41
Fendi		3.40
Target		3.13
SheInside		3.09
NBC		3.08
Walmart		2.97
Christian Louboutin		2.93
MTV		2.90
Timberland		2.87
Sneakerhead		2.79
GAP		2.61
Moschino		2.58
SoundCloud		2.51
New Balance		2.47
NBA		2.41
Los Angeles Lakers		2.34