Moneybagg Yo Brand Affinity ranks highest Spinrilla at 52.22% . Very Strong. Score DMDB 74.62% | Fanbase 64.33%

Moneybagg Yo — hip-hop & rap artist from US.

Moneybagg Yo, born Demario White, is a Memphis rapper known for his gritty portrayals of street life. He began releasing mixtapes in 2012, gaining recognition…

Moneybagg Yo

Superstar

Country: US | Gender: male | Artist ID: 11e81bca-a65c-9ea2-a039-a0369fe50396

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Genres

hip-hop & raphip hoprapsouthern hip hoptraphip-hop/rapmemphis hip hoptennessee hip hopcontemporary hip hop

Influential: 74.62% Fanbase: 64.33% Trending: 79.77%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 52.22% • Very Strong

As of 2025-09-09

15,735,287

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 74.62% | Fanbase 64.33% | Trending 79.77% | CAREER STAGE: SUPERSTAR

Biography

Moneybagg Yo, born Demario White, is a Memphis rapper known for his gritty portrayals of street life. He began releasing mixtapes in 2012, gaining recognition with projects like Federal Reloaded and Heartless. Moneybagg Yo's studio albums, including Time Served and A Gangsta's Pain, have consistently charted well, with the latter reaching number one on the Billboard 200 in 2021. In 2023, his mixtape Hard To Love continued his chart success, peaking at number ten.

Throughout his career, Moneybagg Yo has collaborated with artists such as Yo Gotti, Young Dolph, and Migos. His solo projects, like 43va Heartless and Code Red with Blac Youngsta, have also achieved notable chart positions. With a string of successful releases and a distinct lyrical style, Moneybagg Yo continues to make an impact in the rap scene.

Report Date: 2025-09-09

Moneybagg Yo draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, CANADA, NIGERIA. The skew is heavily male (59%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 343,600 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Spinrilla, True Religion, Giuseppe Zanotti Design makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Moneybagg Yo score 3.37% — Very Strong bucket.

Brand: SpinrillaBrand: True ReligionBrand: Giuseppe Zanotti Design

Followers:15,735,287

Engagements:529,530

Rate:3.4%

Posts:445

Avg Likes:525,919

Avg Comments:2,978

Avg Views:383,263

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,735,287 · Engagements 529,530 · Rate 3.4% Posts 445 · Views 383,263 · Avg Likes 525,919 · Avg Comments 2,978 · Avg Views 383,263	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 36% 35-44: 7% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (77%) CANADA (2%) NIGERIA (2%) UNITED KINGDOM (2%) KENYA (1%)	Top regions: UNITED STATES (77%), CANADA (2%), NIGERIA (2%)
Platform Engagement	Instagram: 496,778 avg likes/post · Tiktok: 343,600 avg views/post · Youtube: 39,663 avg views/post	Best reach: Tiktok 343,600 avg views; best engagement: Instagram 496,778 avg likes

Top Brand Affinities

Spinrilla

Score: 52.22

True Religion

Score: 34.50

Giuseppe Zanotti Design

Score: 18.51

Palm Angels

Score: 13.81

Steve Madden

Score: 13.26

New Era

Score: 11.77

Armani Exchange

Score: 10.58

Coach

Score: 9.91

Kodak

Score: 9.15

Gerber

Score: 8.33

Benihana

Score: 8.29

boohoo

Score: 7.89

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Top Brand Affinities

Brand	Category	Score
Spinrilla		52.22
True Religion		34.50
Giuseppe Zanotti Design		18.51
Palm Angels		13.81
Steve Madden		13.26
New Era		11.77
Armani Exchange		10.58
Coach		9.91
Kodak		9.15
Gerber		8.33
Benihana		8.29
boohoo		7.89
Amazon Music		7.60
Lanvin		7.50
FashionNova		7.50
Hennessy		7.44
Philips		7.29
Alexander McQueen		7.25
SoundCloud		6.61
Champion		6.15
Maybach		6.04
Marc Jacobs		5.62
Moncler		5.46
Kappa		5.22
ESPN		5.06
UGG		5.06
iHeartRadio Music Awards		5.03
TOM FORD		4.89
Versace		4.37
Beats Electronics		4.17
Barber Shop Connect		3.53
Sprite		3.52
Target		3.43
Sneakerhead		3.38
Polo Ralph Lauren		3.33
NBA		3.32
Christian Louboutin		3.26
Balenciaga		3.21
The North Face		3.20
Dolce & Gabbana		3.19
Gucci		3.14
Los Angeles Lakers		3.13
Urban Outfitters		3.01
BALMAIN		2.96
Timberland		2.94
Supreme		2.92
Louis Vuitton		2.83
NFL		2.79
Spotify Music		2.78
Dodge		2.63