Moneybagg Yo

Moneybagg Yo — hip-hop & rap artist from US.

Moneybagg Yo, born Demario White, is a Memphis rapper known for his gritty portrayals of street life. He began releasing mixtapes in 2012, gaining recognition…

Influence: 74.62% Fanbase: 64.33% Trending: 79.77% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 37.97% • Very Strong

As of 2025-09-26

15,721,388

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:48:44 UTC

Genres

hip-hop & raphip hoprapsouthern hip hoptraphip-hop/rapmemphis hip hoptennessee hip hopcontemporary hip hop

Biography

Moneybagg Yo, born Demario White, is a Memphis rapper known for his gritty portrayals of street life. He began releasing mixtapes in 2012, gaining recognition with projects like Federal Reloaded and Heartless. Moneybagg Yo's studio albums, including Time Served and A Gangsta's Pain, have consistently charted well, with the latter reaching number one on the Billboard 200 in 2021. In 2023, his mixtape Hard To Love continued his chart success, peaking at number ten.

Throughout his career, Moneybagg Yo has collaborated with artists such as Yo Gotti, Young Dolph, and Migos. His solo projects, like 43va Heartless and Code Red with Blac Youngsta, have also achieved notable chart positions. With a string of successful releases and a distinct lyrical style, Moneybagg Yo continues to make an impact in the rap scene.

Top Brand Affinities

Report Date: 2025-09-26

Moneybagg Yo draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, CANADA, UNITED KINGDOM. The skew is heavily male (59%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 442,400 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Spinrilla, Palm Angels, Giuseppe Zanotti Design makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Moneybagg Yo score 2.17% — Strong bucket.

Brand: SpinrillaBrand: Palm AngelsBrand: Giuseppe Zanotti Design

Followers:15,721,388

Engagements:340,629

Rate:2.2%

Posts:454

Avg Likes:334,892

Avg Comments:2,961

Avg Views:482,063

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,721,388 · Engagements 340,629 · Rate 2.2% Posts 454 · Views 482,063 · Avg Likes 334,892 · Avg Comments 2,961 · Avg Views 482,063	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 36% 35-44: 7% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (77%) CANADA (2%) UNITED KINGDOM (2%) NIGERIA (2%) KENYA (1%)	Top regions: UNITED STATES (77%), CANADA (2%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 293,901 avg likes/post · Tiktok: 442,400 avg views/post · Youtube: 39,663 avg views/post	Best reach: Tiktok 442,400 avg views; best engagement: Instagram 293,901 avg likes

Top Brand Affinities

Spinrilla

Score: 37.97

Palm Angels

Score: 34.50

Giuseppe Zanotti Design

Score: 18.83

True Religion

Score: 16.35

Steve Madden

Score: 13.41

New Era

Score: 11.77

Amazon Music

Score: 11.17

Armani Exchange

Score: 10.60

Benihana

Score: 9.73

Hennessy

Score: 8.92

FashionNova

Score: 8.52

Gerber

Score: 8.35

Brand	Category	Score
Spinrilla		37.97
Palm Angels		34.50
Giuseppe Zanotti Design		18.83
True Religion		16.35
Steve Madden		13.41
New Era		11.77
Amazon Music		11.17
Armani Exchange		10.60
Benihana		9.73
Hennessy		8.92
FashionNova		8.52
Gerber		8.35
iHeartRadio Music Awards		7.99
boohoo		7.97
Lanvin		7.52
Kodak		7.20
SoundCloud		7.14
Alexander McQueen		6.62
Maybach		6.00
Moncler		5.72
Marc Jacobs		5.68
Champion		5.32
Kappa		5.23
UGG		5.12
TOM FORD		4.92
Beats Electronics		4.63
Coach		4.24
Versace		4.19
ESPN		4.13
NBA		3.83
Los Angeles Lakers		3.73
Philips		3.68
Fendi		3.55
BALMAIN		3.54
Balenciaga		3.53
Target		3.45
Supreme		3.41
Christian Louboutin		3.25
Gucci		3.09
Urban Outfitters		3.04
Spotify Music		2.93
MTV		2.92
NFL		2.80
Sneakerhead		2.79
Louis Vuitton		2.79
Timberland		2.78
Walmart		2.65
Rolls-Royce		2.62
ASOS		2.62
GIVENCHY		2.58