Monetochka
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
4,129,000
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-28 03:49:06 UTC
Genres
Biography
Monetochka cuts through with 18-24 & 25-34 audiences and consistency across RUSSIA, UKRAINE, UNITED STATES. A heavily male (57%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 464,500 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,129,000 · Engagements 71,180 · Rate 1.7% Posts 1,064 · Views 487,032 · Avg Likes 66,240 · Avg Comments 477 · Avg Views 487,032 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 31% 35-44: 9% 13-17: 8% |
Largest: 18-24 (49%); next: 25-34 (31%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
RUSSIA (66%) UKRAINE (12%) UNITED STATES (6%) KAZAKHSTAN (3%) BELARUS (2%) |
Top regions: RUSSIA (66%), UKRAINE (12%), UNITED STATES (6%) |
| Platform Engagement | Tiktok: 464,500 avg views/post · Youtube: 22,532 avg views/post | Best reach: Tiktok 464,500 avg views; best engagement: Tiktok 65,400 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Monetochka
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-06 03:00 UTC | Monetochka | Brooklyn Steel | New York, United States | |
| 2026-02-11 03:00 UTC | Monetochka | Park West | Chicago, United States | |
| 2026-02-16 03:00 UTC | Monetochka | Showbox at the Market | Seattle, United States | |
| 2026-03-16 02:00 UTC | Monetochka | Princess Theatre, Woolloongabba | City of Brisbane, Australia | |
| 2026-03-18 02:00 UTC | Monetochka | Liberty Hall Carpark | Sydney, Australia |
