Molly Santana

Molly Santana .

As a professional music writer, I craft engaging and informative content about various aspects of the music industry. From album reviews and artist interviews…

Influence: 51.79% Fanbase: 26.47% Trending: 64.45%

Top Brand Affinity

Highest overlapping lifestyle brand

UNIF • 152.96% • Very Strong

As of 2025-09-09

679,258

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:19 UTC

Biography

As a professional music writer, I craft engaging and informative content about various aspects of the music industry. From album reviews and artist interviews to trend analysis and event coverage, my writing aims to captivate readers and provide valuable insights into the world of music. With a keen ear for detail and a passion for storytelling, I strive to convey the essence of music and its impact on culture and society through my work.

My writing style is both descriptive and analytical, offering readers a deeper understanding of the music they love and introducing them to new artists and genres. I stay up-to-date on the latest music trends and industry developments, ensuring that my content remains relevant and informative. Whether I'm discussing the production techniques of a hit song or exploring the history of a music genre, my goal is to share my passion for music with readers and spark meaningful conversations about the power of sound and creativity.

Top Brand Affinities

Report Date: 2025-09-09

Molly Santana cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, POLAND, CANADA. A heavily male (67%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 420,800 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with UNIF, Arctic Fox hair Color, Zumiez, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Molly Santana score 13.21% — Very Strong bucket.

Brand: UNIFBrand: Arctic Fox hair ColorBrand: Zumiez

Followers:679,258

Engagements:89,709

Rate:13.2%

Posts:310

Avg Likes:85,456

Avg Comments:969

Avg Views:466,114

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 679,258 · Engagements 89,709 · Rate 13.2% Posts 310 · Views 466,114 · Avg Likes 85,456 · Avg Comments 969 · Avg Views 466,114	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 24% 13-17: 8% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (24%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (49%) POLAND (14%) CANADA (5%) BRAZIL (3%) RUSSIA (3%)	Top regions: UNITED STATES (49%), POLAND (14%), CANADA (5%)
Platform Engagement	Instagram: 44,932 avg likes/post · Tiktok: 420,800 avg views/post · Youtube: 45,314 avg views/post	Best reach: Tiktok 420,800 avg views; best engagement: Instagram 44,932 avg likes

Top Brand Affinities

UNIF

Score: 152.96

Arctic Fox hair Color

Score: 22.44

Zumiez

Score: 22.30

Brandy Melville

Score: 16.68

Depop

Score: 15.67

Hot Topic

Score: 13.28

Vivienne Westwood

Score: 12.01

Maison Margiela

Score: 8.34

Glossier

Score: 7.11

Urban Outfitters

Score: 6.98

Dr. Martens

Score: 5.72

SoundCloud

Score: 4.79

Brand	Category	Score
UNIF		152.96
Arctic Fox hair Color		22.44
Zumiez		22.30
Brandy Melville		16.68
Depop		15.67
Hot Topic		13.28
Vivienne Westwood		12.01
Maison Margiela		8.34
Glossier		7.11
Urban Outfitters		6.98
Dr. Martens		5.72
SoundCloud		4.79
Forever 21		3.96
Monster Beverage		3.86
Cartoon Network		3.55
FashionNova		3.49
Fenty beauty		3.46
Coachella		3.30
Supreme		3.14
Stüssy		2.96
Carhartt		2.86
Walmart		2.80
NYX Cosmetics		2.69
ASOS		2.63
Vans		2.62
Benefit Cosmetics		2.49
Showtime		2.47
Too Faced Cosmetics		2.46
Polaroid		2.32
Nickelodeon		2.28
Lollapalooza		2.27
Chrysler		2.21
Sprite		2.16
Prada		2.13
Kodak		2.03
Balenciaga		2.02
Anastasia Beverly Hills		1.94
Dolce & Gabbana		1.87
H&M		1.79
Versace		1.72
Calvin Klein		1.71
Converse		1.71
Paramount Pictures		1.71
Spotify Music		1.63
Sephora		1.56
Nintendo		1.54
Louis Vuitton		1.54
Pepsi		1.50
Bershka		1.42
shein		1.42