Molly Nilsson

Molly Nilsson — pop artist from SE.

Molly Nilsson is a synth pop artist known for her D.I.Y. approach, recording albums independently, running her own label, and maintaining a strong artistic…

Influence: 52.93% Fanbase: 30.20% Trending: 64.29% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

22,300

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2026-01-01 03:04:07 UTC

Genres

poppopswedish synthpopindie pop

Biography

Molly Nilsson is a synth pop artist known for her D.I.Y. approach, recording albums independently, running her own label, and maintaining a strong artistic vision. With a discography dating back to 2008, she has evolved from her early insular sound to a warmer, more experimental style showcased in albums like Zenith, Extreme, and Un-American Activities. Nilsson's journey from visual artist to musician began in Berlin, where she released her first album, These Things Take Time, on CD-R in 2008, and subsequently continued to release albums annually through her label, Dark Skies Association.

Nilsson's musical evolution includes ventures like recording in Argentina for Solo Paraíso: The Summer Songs EP and infusing punk guitars into her sound on Extreme. Her diverse influences are evident in her genre-spanning work, such as the politically charged Extreme and the introspective Un-American Activities, inspired by her time in Los Angeles. Throughout her career, Nilsson has maintained a prolific output and a commitment to authenticity, showcasing her growth and experimentation as a prominent figure in the synth pop scene.

Top Brand Affinities

Report Date: 2025-09-08

Molly Nilsson has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, FRANCE, MEXICO. A heavily male (58%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 11,971 avg views per post, and Youtube keeps engagement compounding. Audience overlap with leading lifestyle names signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Molly Nilsson score 3.28% — Very Strong bucket.

Followers:22,300

Engagements:732

Rate:3.3%

Posts:67

Avg Likes:618

Avg Comments:87

Avg Views:11,971

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,300 · Engagements 732 · Rate 3.3% Posts 67 · Views 11,971 · Avg Likes 618 · Avg Comments 87 · Avg Views 11,971	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 39% 35-44: 10% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (39%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (17%) FRANCE (7%) MEXICO (6%) GERMANY (6%) BRAZIL (5%)	Top regions: UNITED STATES (17%), FRANCE (7%), MEXICO (6%)
Platform Engagement	Youtube: 11,971 avg views/post	Best reach: Youtube 11,971 avg views; best engagement: Youtube 618 avg likes