Molly Hatchet
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-23
77,207
Social Media Followers
As of 2025-08-23
00:00:00
Hours Airplay
2025-10-08 18:47:46 UTC
Genres
Biography
Molly Hatchet regrouped in the mid-'90s for active touring, releasing new albums while facing the loss of several original members. Guitarist Bobby Ingram took legal ownership of the band's name, leading to a resurgence in the 2000s with fresh studio recordings and live releases. The band faced multiple losses, including the passing of key members, culminating in their 13th album, Justice, in 2010.
Molly Hatchet builds repeat engagement among 45-64 & 35-44 audiences throughout UNITED STATES, CANADA, GERMANY. With a heavily male (80%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (52,774 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Ampeg, Folgers, Oldsmobile point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 77,207 · Engagements 739 · Rate 1.0% Posts 111 · Views 52,774 · Avg Likes 707 · Avg Comments 37 · Avg Views 52,774 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 43% 35-44: 24% 25-34: 19% 18-24: 11% |
Largest: 45-64 (43%); next: 35-44 (24%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (76%) CANADA (6%) GERMANY (5%) ITALY (4%) BRAZIL (2%) |
Top regions: UNITED STATES (76%), CANADA (6%), GERMANY (5%) |
| Platform Engagement | Instagram: 237 avg likes/post · Youtube: 52,774 avg views/post | Best reach: Youtube 52,774 avg views; best engagement: Youtube 470 avg likes |
Top Brand Affinities
Ampeg
Folgers
Oldsmobile
Live Nation
Jim Beam
Miller Lite
Tagaz
T-Mobile
Harley-Davidson
Buick
Montecristo
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Ampeg | 94.58 | |
| Folgers | 42.98 | |
| Oldsmobile | 42.67 | |
| Live Nation | 36.32 | |
| Jim Beam | 24.32 | |
| Miller Lite | 18.68 | |
| Tagaz | 17.00 | |
| T-Mobile | 15.64 | |
| Harley-Davidson | 14.49 | |
| Buick | 14.44 | |
| Montecristo | 12.24 | |
| Margaritaville | 11.50 | |
| Quaker Foods and Snacks | 10.66 | |
| Barstool Sports | 10.50 | |
| United | 10.31 | |
| Jack Daniels | 9.24 | |
| Pilsner Urquell | 8.68 | |
| Stihl | 8.64 | |
| Influenster | 8.61 | |
| Publix | 7.93 | |
| Budweiser | 7.67 | |
| Pontiac | 7.61 | |
| Bud Light | 7.58 | |
| Amazon Music | 7.46 | |
| NBC | 7.39 | |
| Columbia Pictures | 7.36 | |
| Pro Tools | 7.35 | |
| Bose | 7.28 | |
| Lincoln | 7.26 | |
| Bonneville | 7.04 | |
| CNN | 6.66 | |
| NHL | 6.63 | |
| MTV | 6.61 | |
| Kickstarter | 6.54 | |
| Gillette | 6.46 | |
| Cadillac | 6.38 | |
| FOX | 6.35 | |
| Paramount Pictures | 6.34 | |
| Comedy Central | 6.33 | |
| DeLorean Motor Company | 6.32 | |
| Verizon | 6.25 | |
| American Airlines | 6.14 | |
| AMC | 6.04 | |
| RedBubble | 5.90 | |
| eBay | 5.82 | |
| Busch | 5.67 | |
| ESPN | 5.61 | |
| NFL | 5.12 | |
| Nixon | 5.11 | |
| Walgreens | 5.11 |
Official Profiles
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LoginArtist: Molly Hatchet
The map shows every radio station that aired Molly Hatchet today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-27)
Total: 745,403
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
507,792 | 68.12% |
| [+] |
Last.fm |
237,611 | 31.88% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 08:52:16 | Flirtin' With Disaster | WDRV-FM | Milwaukee, WI, US | 4 |
| 2025-08-22 08:28:05 | Flirtin' With Disaster | Planet Rock | London, GB | 290 |
| 2025-08-22 06:49:16 | Dreams I'll Never See | KXPT The Point 97.1 FM | Las Vegas, US | 393 |
| 2025-08-22 03:52:15 | Dreams I'll Never See | WDRV-FM | Milwaukee, WI, US | 417 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
