Molly Hatchet
Genres
countrycountry rockrockrockalbum rockhard rocksouthern rockheartland rocksoft rockblues rockclassic rockalternative rock
Influential: 57.71%
Fanbase: 40.25%
Trending: 66.44%
Report Date: 2025-08-23
0
Total Streams
77,207
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 57.71% |
Fanbase 40.25% |
Trending 66.44% |
CAREER STAGE: MID_LEVEL
Biography
Formed in 1971, Jacksonville's Molly Hatchet combined loud hard-rock boogie with Southern rock, boasting a three-guitarist lineup and vocalist Danny Joe Brown. Their self-titled debut album in 1978 went platinum, followed by the successful Flirtin' with Disaster. Brown left in 1980, leading to lineup changes and varying commercial success until their disbandment in the late '80s.
Molly Hatchet regrouped in the mid-'90s for active touring, releasing new albums while facing the loss of several original members. Guitarist Bobby Ingram took legal ownership of the band's name, leading to a resurgence in the 2000s with fresh studio recordings and live releases. The band faced multiple losses, including the passing of key members, culminating in their 13th album, Justice, in 2010.
Molly Hatchet regrouped in the mid-'90s for active touring, releasing new albums while facing the loss of several original members. Guitarist Bobby Ingram took legal ownership of the band's name, leading to a resurgence in the 2000s with fresh studio recordings and live releases. The band faced multiple losses, including the passing of key members, culminating in their 13th album, Justice, in 2010.
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Report Date: 2025-08-23
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Molly Hatchet score
0.96% — Low bucket.
Brand: Ampeg
Brand: Folgers
Brand: Oldsmobile
Followers:77,207
Engagements:739
Rate:1.0%
Posts:111
Views:52,774
Avg Likes:707
Avg Comments:37
Avg Views:52,774
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 77,207 · Engagements 739 · Rate 1.0% Posts 111 · Views 52,774 · Avg Likes 707 · Avg Comments 37 · Avg Views 52,774 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
45-64: 43% 35-44: 24% 25-34: 19% 18-24: 11% |
Largest: 45-64 (43%); next: 35-44 (24%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (76%) CANADA (6%) GERMANY (5%) ITALY (4%) BRAZIL (2%) |
Top regions: UNITED STATES (76%), CANADA (6%), GERMANY (5%) |
| Platform Engagement | Instagram: 237 avg likes/post · Youtube: 52,774 avg views/post | Best reach: Youtube 52,774 avg views; best engagement: Youtube 470 avg likes |
Top Brand Affinities
Ampeg
Audio & Music Gear
Score: 94.58
Folgers
Beverages
Score: 42.98
Oldsmobile
Automotive
Score: 42.67
Live Nation
Entertainment
Score: 36.32
Jim Beam
Alcoholic Beverages
Score: 24.32
Miller Lite
Alcoholic Beverages
Score: 18.68
Tagaz
Automotive
Score: 17.00
T-Mobile
Telecom & Internet Services
Score: 15.64
Harley-Davidson
Automotive
Score: 14.49
Buick
Automotive
Score: 14.44
Montecristo
Food & Snacks
Score: 12.24
Margaritaville
Apparel & Fashion
Score: 11.50
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Ampeg | 94.58 | |
| Folgers | 42.98 | |
| Oldsmobile | 42.67 | |
| Live Nation | 36.32 | |
| Jim Beam | 24.32 | |
| Miller Lite | 18.68 | |
| Tagaz | 17.00 | |
| T-Mobile | 15.64 | |
| Harley-Davidson | 14.49 | |
| Buick | 14.44 | |
| Montecristo | 12.24 | |
| Margaritaville | 11.50 | |
| Quaker Foods and Snacks | 10.66 | |
| Barstool Sports | 10.50 | |
| United | 10.31 | |
| Jack Daniels | 9.24 | |
| Pilsner Urquell | 8.68 | |
| Stihl | 8.64 | |
| Influenster | 8.61 | |
| Publix | 7.93 | |
| Budweiser | 7.67 | |
| Pontiac | 7.61 | |
| Bud Light | 7.58 | |
| Amazon Music | 7.46 | |
| NBC | 7.39 | |
| Columbia Pictures | 7.36 | |
| Pro Tools | 7.35 | |
| Bose | 7.28 | |
| Lincoln | 7.26 | |
| Bonneville | 7.04 | |
| CNN | 6.66 | |
| NHL | 6.63 | |
| MTV | 6.61 | |
| Kickstarter | 6.54 | |
| Gillette | 6.46 | |
| Cadillac | 6.38 | |
| FOX | 6.35 | |
| Paramount Pictures | 6.34 | |
| Comedy Central | 6.33 | |
| DeLorean Motor Company | 6.32 | |
| Verizon | 6.25 | |
| American Airlines | 6.14 | |
| AMC | 6.04 | |
| RedBubble | 5.90 | |
| eBay | 5.82 | |
| Busch | 5.67 | |
| ESPN | 5.61 | |
| NFL | 5.12 | |
| Nixon | 5.11 | |
| Walgreens | 5.11 |
Total Streams (2025-08-23)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-23)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-22)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-21 ? 2025-08-22
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Spotify | 0.00% | 0.00% | +0.00% |
| Tidal | 0.00% | 0.00% | +0.00% |
Streaming Audience Growth
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Lastfm | 0 | 0 | +0 |
| Spotify | 0 | 0 | +0 |
| Yandex | 0 | 0 | +0 |
Radio Airplay Change (min)
| Song | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| 11e8261d-0d4c-84e0-b75e-aa1c026db3d8 | 0.00 | 4.90 | +4.90 |
| 11e8261d-0d54-db40-be8a-a0369fe50396 | 0.00 | 13.50 | +13.50 |
Streams & Royalties
| Metric | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |