Moliy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-04
2,727,560
Social Media Followers
As of 2025-09-04
00:00:00
Hours Airplay
2025-12-07 19:52:19 UTC
Genres
Biography
In 2022, MOLIY gained international recognition for her collaboration on Amaarae's and Kali Uchis' hit song "Sad Girlz Luv Money," propelling her to the forefront as a rising star in the music industry. With her enchanting voice and bold artistry, MOLIY continues to push boundaries in Afro-fusion music, earning critical acclaim and establishing herself as one of the most promising new voices in the music scene.
Moliy is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, NIGERIA, INDIA. The audience is male-leaning (55%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (294,900 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to Warner Music, Kinky-Curly, Mixcloud points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,727,560 · Engagements 31,314 · Rate 1.1% Posts 1,441 · Views 309,618 · Avg Likes 30,364 · Avg Comments 506 · Avg Views 309,618 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 39% 35-44: 7% 13-17: 5% |
Largest: 18-24 (48%); next: 25-34 (39%) |
| Gender Split |
Female: 45% Male: 55% Non-binary/Other: 0% |
Skews male (55%) |
| Top Countries |
UNITED STATES (23%) NIGERIA (16%) INDIA (9%) UNITED KINGDOM (6%) GHANA (5%) |
Top regions: UNITED STATES (23%), NIGERIA (16%), INDIA (9%) |
| Platform Engagement | Instagram: 13,852 avg likes/post · Tiktok: 294,900 avg views/post · Youtube: 54,523 avg views/post | Best reach: Tiktok 294,900 avg views; best engagement: Tiktok 20,600 avg likes |
Top Brand Affinities
Warner Music
Kinky-Curly
Mixcloud
Shea Moisture
Jean Paul Gaultier
MISSGUIDED
JACQUEMUS
SoundCloud
Bim
Maison Margiela
Hennessy
boohoo
| Brand | Category | Score |
|---|---|---|
| Warner Music | 23.78 | |
| Kinky-Curly | 19.57 | |
| Mixcloud | 14.22 | |
| Palm Angels | 13.19 | |
| Jean Paul Gaultier | 12.72 | |
| JACQUEMUS | 12.06 | |
| Jetblue Airways | 10.05 | |
| SoundCloud | 9.44 | |
| Maison Margiela | 9.03 | |
| Bim | 8.99 | |
| Amazon Music | 8.93 | |
| Hennessy | 8.60 | |
| boohoo | 8.16 | |
| MISSGUIDED | 7.69 | |
| Fenty beauty | 6.74 | |
| FashionNova | 6.58 | |
| Ableton | 6.57 | |
| Pioneer | 6.55 | |
| CNN | 6.38 | |
| ASOS | 6.25 | |
| Loewe | 6.21 | |
| Spotify Music | 6.11 | |
| Vivienne Westwood | 5.28 | |
| MTV | 5.17 | |
| Vodafone | 4.96 | |
| Margaritaville | 4.94 | |
| UGG | 4.94 | |
| Vogue | 4.85 | |
| Steve Madden | 4.83 | |
| Fendi | 4.80 | |
| iHeartRadio Music Awards | 4.74 | |
| BALMAIN | 4.35 | |
| Kodak | 4.35 | |
| Beats Electronics | 4.30 | |
| Bacardi | 4.19 | |
| Marc Jacobs | 4.00 | |
| Urban Outfitters | 3.89 | |
| Dr. Martens | 3.69 | |
| Balenciaga | 3.69 | |
| Ferragamo | 3.63 | |
| shein | 3.53 | |
| Acura | 3.09 | |
| Prada | 3.07 | |
| Timberland | 3.06 | |
| NARS Cosmetics | 3.00 | |
| TOM FORD | 2.95 | |
| SheInside | 2.90 | |
| Versace | 2.90 | |
| Primark | 2.86 | |
| Stüssy | 2.84 |
Official Profiles
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LoginArtist: Moliy
The map shows every radio station that aired Moliy today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-03)
Total: 18,894,439
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
18,616,803 | 98.53% |
| [+] |
Last.fm |
277,636 | 1.47% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:30 UTC | Nelly, Zara Larsson, Shinedown, Ravyn Lenae, Conan Gray, BigXthaPlug, Jessie Murph, Rachel Chinouriri, Moliy, Jingle Ball, iHeartRadio Jingle Ball | Little Caesars Arena | Detroit, United States | |
| 2025-12-15 02:00 UTC | Ed Sheeran, Olivia Dean, Laufey, Zara Larsson, Sean Paul, Myles Smith, Ravyn Lenae, Moliy, Jingle Ball, iHeartRadio Jingle Ball | TD Garden | Boston, United States | |
| 2025-12-19 03:30 UTC | Kehlani, Nelly, Mariah the Scientist, Lil Jon, BigXthaPlug, Jermaine Dupri, Moliy, Jingle Ball, iHeartRadio Jingle Ball | State Farm Arena | Atlanta, United States |
