Mohit Chauhan Brand Affinity ranks highest Mahindra at 8.98% . Very Strong. Score DMDB 51.38% | Fanbase 71.20%

Mohit Chauhan — pop artist from IN.

Mohit Chauhan is a singer-songwriter-composer known for his playback singing in Bollywood, Tollywood, and Kollywood movies. He founded the Indie-Pop band Silk…

Mohit Chauhan

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bc3-732e-a482-9aac-a0369fe50396

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Genres

popdesi poppopasianfilmimodern bollywoodbollywoodmiddle easternsufi

Influential: 51.38% Fanbase: 71.20% Trending: 41.46%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 8.98% • Very Strong

As of 2025-09-09

744,765

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 51.38% | Fanbase 71.20% | Trending 41.46% | CAREER STAGE: MAINSTREAM

Biography

Mohit Chauhan is a singer-songwriter-composer known for his playback singing in Bollywood, Tollywood, and Kollywood movies. He founded the Indie-Pop band Silk Route in 1998 and has received multiple awards, including 2 International Daf BAMA awards and 2 Filmfare Awards for Best Male Playback Singer. Chauhan has released solo albums and albums with his band that have achieved chart-topping success. He is recognized for his versatile musical abilities and has composed music for Hindi films.

In addition to his music career, Mohit Chauhan is an ambassador for the PM's Skill India policy and serves as the Green Ambassador for Sikkim. He has been honored as the World Voice Champion by the British Council for his efforts to promote music education among children in India, the U.K., and Senegal. Chauhan is also known for his advocacy for nature and wildlife, having established a Trust to support the feeding of stray animals and birds.

Report Date: 2025-09-09

Mohit Chauhan reliably reaches 18-24 & 25-34 audiences in INDIA, BANGLADESH, PAKISTAN. The base is heavily male (83%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (94,175 avg views per post); Youtube layers on depth and replies. The audience sits near Mahindra, Bajaj, MTV, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mohit Chauhan score 0.86% — Low bucket.

Brand: MahindraBrand: BajajBrand: MTV

Followers:744,765

Engagements:6,389

Rate:0.9%

Posts:1,488

Avg Likes:6,161

Avg Comments:350

Avg Views:94,175

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 744,765 · Engagements 6,389 · Rate 0.9% Posts 1,488 · Views 94,175 · Avg Likes 6,161 · Avg Comments 350 · Avg Views 94,175	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 38% 13-17: 5% 35-44: 4%	Largest: 18-24 (52%); next: 25-34 (38%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	INDIA (82%) BANGLADESH (4%) PAKISTAN (4%) NEPAL (3%) UNITED STATES (2%)	Top regions: INDIA (82%), BANGLADESH (4%), PAKISTAN (4%)
Platform Engagement	Instagram: 1,482 avg likes/post · Youtube: 94,175 avg views/post	Best reach: Youtube 94,175 avg views; best engagement: Youtube 4,679 avg likes

Top Brand Affinities

Mahindra

Score: 8.98

Bajaj

Score: 5.99

MTV

Score: 5.90

Snapseed

Score: 5.67

Décathlon

Score: 5.62

musical.ly

Score: 4.45

National Geographic

Score: 3.66

Travelgram

Score: 3.58

ASUS

Score: 3.36

Beats Electronics

Score: 3.31

Nokia

Score: 2.76

Geocaching

Score: 2.58

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Top Brand Affinities

Brand	Category	Score
Mahindra		8.98
Bajaj		5.99
MTV		5.90
Snapseed		5.67
Décathlon		5.62
musical.ly		4.45
National Geographic		3.66
Travelgram		3.58
ASUS		3.36
Beats Electronics		3.31
Nokia		2.76
Geocaching		2.58
Nikon		2.55
NBC		2.46
Adobe		2.35
Canon		2.13
A Game of Tones		2.05
KTM		2.04
Sony		1.86
Spotify Music		1.71
Ray-Ban		1.70
KFC		1.63
Showtime		1.55
Marvel Entertainment		1.55
Yamaha		1.53
Levi's		1.52
Xiaomi		1.43
Gymshark		1.40
Puma		1.36
Samsung Group		1.32
Zara		1.30
Netflix		1.29
SoundCloud		1.27
Hyundai		1.26
WWE		1.24
H&M		1.24
Grand Theft Auto		1.23
FIFA		1.15
Chevrolet		1.15
BBC		1.14
The Olympic Games		1.14
GoPro		1.11
HBO		1.11
Marvel		1.03
Apple		0.99
McDonald's		0.95
Suzuki		0.94
Amazon		0.93
FashionNova		0.90
DC Entertainment		0.89